ANADU is a luxury rural resort located at the northern foot of the Mogan Mountain in Huzhou (Zhejiang province), with a total extension of 30000m2. The mountain is part of the Moganshan National Park, which is just 60km distance from Hangzhou, and 200km from Shanghai. Moganshan’s characteristic vegetation is formed by lush bamboo forest and tea fields: one can find that country lifestyle is still well kept there. Its architecture is a mix of local inns and old villas dated from the beginning of the 20th century, and a variety of scenic and historical spots add anthropological value to the location. All these factors turn Moganshan into an attractive destination for both Chinese and foreign travellers seeking a more relaxed and nature orientated holiday.
Studio8 was commissioned for the visual identity, interior design and architecture of Anadu. Anadu wishes to provide to its guests with a peaceful holiday experience in nature. Keeping the local and environmental character of the location is one of the main concerns during the project’s development. From construction materials to design elements, and even food ingredients, Studio8 tried to take full advantage of local resources. In terms of architecture and space design, Anadu is integrated into the surrounding landscape. The studio’s initial approach to the design concept “Get along with nature, talk to yourself” gradually evolved into the core of the brand’s motto “Find yourself in nature”.
▼Anadu被融入到周边的自然元素之中，Anadu is integrated into the surrounding landscape
▼定制竹吊灯，custom made bamboo light
The surrounding landscape of the project site is rich and unique; however, after first contact with the site, the studio team felt something was missing: a lack of water presence. Water itself, and especially a very calm water surface, immediately generates a sense of relaxation. The studio decided that this element would be the core of the hotel, a connection between the rooms that articulates the structure of the entire building. For that purpose, the roof of each floor was turned into an infinity water feature. By bringing natural elements into the architectural spaces, the design fosters a connection between the building and the outside. “Find myself in nature” becomes, then, a reality when experiencing the different rooms.
Four narratives unfold in Studio8’s design, and become the themes of the rooms. Each room has been designed as an individual space, with its own story focused on elements that one can find within the surroundings. Each of these elements awakes a different sense, or provokes a sensorial phenomenon:
Tea – This room faces the white tea harvest; the materials and color palette of the interior design echoes the tea theme.
▼“闻茶”客房，guest room – Tea
Mountain – The room faces the mountain on the south, and the materials are natural stone and the color palette is dark grey. The water feature is designed to reflect the distant mountains.
▼“望山”客房，guest room – Mountain
▼望山房间边的内河，canal beside the mountain room
Bamboo – The room faces the bamboo forest in the east, and its interior has a rice pink color palette and several objects made of bamboo wood.
▼“听竹”客房，guest room – Bamboo
Sky – The room is located on the third floor, which is also the top of the building. It is almost immersed by a boundless water feature, turning the room into a floating island. The studio designers challenged themselves to explore the poetic boundaries of the project’s concept. The third floor, then, was conceived as a platform able to behave like a mirror, and reflect almost the entire surroundings and the sky.
▼“映天”客房，guest room – Sky
The branding image of the hotel combines its slogan “Find yourself in nature”, together with how people experience each corner of the space. Those four experiences are generated when a person walks through the space, which is simply created by an L shape that forms a perfect angle. The L shape becomes a symbol for ANADU visual identity.
▼和自然对话，dialogue with the nature
▼光影下的美食，dining table in the sunlight
▼细部与标识设计，detail and wayfinding design
▼首层平面图，plan level 1
▼二层平面图，plan level 2
▼三层平面图，plan level 3
主创建筑师： Shirley Dong (董雪莲), Andrea Maira
摄影：Sven Zhang 张大齐
合作方：Luigi Arcadu, Stefano Bai, Alex Ho, Sara Ciribifera, Zhao Yue
使用材料：concrete, bamboo, terrazzo, brass, marble
品牌/产品：Bentu本土创造, Norhor北欧表情, Tom Dixon, Caozitou草字头
Project Name: Anadu Resort
Architect Firm: Studio8
Contact email: firstname.lastname@example.org
Lead Architects: Shirley Dong, Andrea Maira
Project Location: Sanchen Line, Chenqi Village, Heping Town, Changxing County, Huzhou, ZheJiang, China
Completion Year: 2017
Gross Built Area: 1200sqm
Photo credits: Sven Zhang
Client: Changxing Yu Hua Xin Investment Management Ltd.
Collaborators: Luigi Arcadu, Stefano Bai, Alex Ho, Sara Ciribifera, Zhao Yue
Materials: concrete, bamboo, terrazzo, brass, marble
Brands/Products: Bentu, Norhor, Tom Dixon, Caozitou