会呼吸的蛋糕店 – 玛莉叶洋菓子,深圳 / 绽放设计

脱离喧嚣闹中取静

项目标签

设计公司 :
位置 :
类型 :
材料 :
文章分类 :

非常感谢 绽放设计 对gooood的分享。
Appreciation towards BloomDesign for providing the following description:

 

“将设计的根植入大地,才能长出参天大树。”

“Only by planting the roots of design into the earth can we harvest its towering trees.”

—— 余平 Yu Ping, Chinese designer

玛莉叶在日语里面代表着亲近,代表着人与人之间亲密的联系。玛莉叶首家传承店隐逸在深圳上梅林具有年代感的老社区一楼,脱离喧嚣闹中取静。

Marier in Japanese means intimacy or intimate connection between people. MarierWagashi locates its first heritage shop in Shangmeilin, Shenzhen, more precisely, the ground floor of an old building in an old community, with an air of detachment from the urban hustle.

▼闹中取静的店面,the shop is of detachment from the urban hustle

对于绽放设计团队的李宝龙和陈小虎而言,每个项目都是一个与众不同的故事,而这个项目则是要通过设计语言讲述64岁的玛莉叶品牌创始人丸山师傅一生只做一件事,对蛋糕制作技艺的不懈追求,力求完美做到极致的职人精神。

For Li Baolong and Chen Xiaohu from BloomDesign, each project has a story, so does this cake shop, where the hero is 64-years-old Maruyama, founder of Marier brand, whose lifelong pursuit of best cake manifests the professional spirit of striving for the perfection. They need to tell this story through the language of design.

▼品牌标识,the brand

绽放设计秉承玛莉叶品牌40多年坚持“甄选纯天然食材做最好吃蛋糕”朴质的经营哲学,在设计中保持高度克制,怀着对自然的敬畏之心,大面积留白,借用大自然中未经修饰的天然元素点缀,创造虚实相生的体验空间来诠释玛莉叶品牌简素,内敛的品牌气质。

BloomDesign, inheriting the plain philosophy of “Selecting natural ingredients to make the best cake” that Marier brand has insisted for over 40 years, keeps highly restrained in design and awestruck for Nature, takes advantage of the natural elements to embellish large area of blank-leaving, creates an experiencing space combined with actual and visual scenes, thus illustrating the simple and reserved qualities of Marier brand.

▼空间采用未经修饰的天然元素点缀,using natural materials as interior design

▼空间大面积留白,the space keeps highly blank

空间中取自矿山表面荒料石材以及带有泥土气息的空间质地,天然朴质的原生木料,传统复古的水磨石地面,彻底摒弃一切装饰与华丽,都是为了追求高度真实且单纯自然的美。窗外的老树透过狭长的玻璃幕墙与店内巨大的原生石块相映成趣,让自然回到城市,让顾客沉浸在自然之中远离喧嚣。用心去体会一杯台湾冷泡茶,一份日式洋菓子,一段闲适的下午茶时光给生活带来的特殊质感。

Inside the space, raw stone taken from mine surface, original wood without processing, terrazzo flooring of traditional retro feature, these details abandon decorative or foppish appearance, instead, pursue authentic and pure beauty. Old tree outside the window interacts with huge original rock inside the shop through narrow glass curtain wall, bringing Nature back to city and immersing clients in its blessing. Enjoy a sip of Taiwan cold-brewing tea, matching with one bite of Japanese wagashi, leisurely afternoon tea time gives a special texture to life.

▼玻璃窗与店内环境对比出动静两种氛围,the window reflects both from inside and the outside

▼原生木料带来朴素质感,the original wood bring modest atmosphere

这一切都以玛莉叶品牌所追求的天然健康的理念为依据,大地的色彩,自然的肌理。素雅的店铺陈设,自然的元素点缀。绽放设计用极简的视觉语言和设计手法传达东方语境下石似山,木成林的多层次意境。让消费者体验到一个如自然呼吸般存在体验空间,存在于纷繁的都市之中平淡而稀缺……

All of the design solutions follow Marier brand’s idea of natural health, from the earth-like color, natural texture to unadorned furnishings, natural ornament. Through minimalistic visual language and design techniques, BloomDesign presents multi-level artistic conception of “Seeing a mountain in a rock and a forest in a tree” that is typical in Oriental context. It seems like clients are exposed in a world that exists as naturally as breathe, that lies in yet away from the bustling city…

▼平面图,the plan

设计公司:BloomDesign绽放设计
设计范围:品牌设计,室内设计,灯光设计
创意总监:李宝龙、陈小虎
项目团队:邱文娣、张仁强
项目地址:中国•深圳
建筑面积:117 m²
灯光设计:丁洁
施工单位:嘿装咻
原石提供:大刚石业
涂料品牌:buoncolor
灯具品牌:库奥照明,iGuzzini
设计时间:2016年10月至2016年12月
施工时间:2017年3月至2017年5月
摄 影:聂晓聪
Design company: BloomDesign 
Design range: branding, interiors, lighting
Creative director: Li Baolong, Chen Xiaohu
Project team: Qiu Wendi, Zhang Renqiang
Project location: Shenzhen, China
Building area: 117 m2
Lighting design: Ding Jie
Construction company: HeiZhuangXiu
Stone supplier: Da Gang Stone
Coating supplier: buoncolor
Lighting supplier: KA Lights, iGuzzini
Design period: 2016.10-2016.12
Construction period: 2017.03-2017.05
Photographer: Nie Xiaocong

More: BloomDesign



发表评论

17 评论

  1. Profile Photo
  2. 此项目抄袭于美国旧金山samovar茶铺项目!万里一面,难得撞衫!

  3. 和旁边的店铺区分很大,客座区有点单调

  4. 跟广州Peter Fong咖啡厅和工作室的设计感觉基本一致

  5. 每次看这些评论真是有意思,酸的,不懂装懂的。

  6. Profile photo of LV·xy

    感觉少了点什么,从外观与周边环境的对比来说,不是很打眼,但看照片就这样,现场指不定看起来有多么普通

  7. Profile photo of 无心道人

    全是座位,都没有货架,难道是和餐厅或者咖啡厅一样的流程。。进去之后找座位菜单点餐,然后现做吗。。或许这样的消费流程能增加客人对价格的宽容度,毕竟你是坐在店里吃的。。

    • 朋友您好!想必您还没到这店内消费对此有些误解,店内有现成的蛋糕摆放在蛋糕柜内的,方便到可以直接打包带走。不存在您说的这种消费流程。

  8. 产品柜真少啊。。

随机推荐工作 所有工作 »

您的浏览器已经过时! 不能正确阅览该网站。Your Browser is outdated to view this website!

请更新您的浏览器或更换 Chrome, Firefox, IE 11, 或 EDGE 以获得最佳浏览体验!Please update your website to the latest browser or switch to Chrome, Firefox, IE 11 or EDGE to get the best experience.现在更新浏览器 Update your browser now

×