三个庄园牛排屋（3FARMS STEAK HOUSE）主理人Lily和她的团队五年前在杭州创立了“三个庄园牛排屋”品牌，严格遵循“四亩地，一头牛”的澳洲牧场标准，甄选世界顶级牧场提供的优质牛肉，引入中国市场。本店是他们在金华地区的首店。金华店呈L型分布，商场内与户外沿街分别有一个出入口，把最好的窗面都留给客区。
The owner of 3FARMS STEAK HOUSE is called Lily, who established “3FARMS STEAK HOUSE” brand in Hangzhou fives years ago together with her team. They strictly adhere to the Australian farm standards, which is “one cow in four acre land”. Quality beef provided by top farms on earth is introduced into Chinese market. This steak house is their very first one in Jinhua. 3FARMS Jinhua is in L shape, and there are two access, one is in the mall and the other is along the street, leaving the best window side to seating area.
▼餐厅外观：最好的窗面都留给客区，external view: the best window sides are reserved for seating area ©三个庄园
材质选择 — 红砖
Material Selection – Red Brick
3FARMS Jinhua is located on the first floor of No.1 Department Store in Jiangbei. It is in a corner, with two access, so the customer flow is rich. The rent is high, so the area is relatively small, only 140 sqm. How to make impressive space within a limited area, so that the customers can be attracted, that becomes the primary challenge for the designer. Red brick is a smart selection of material, because the cost is not very high, and it’s rarely used, makes it unique and different. Meantime, red brick happens to coincide with the wine cellar. In Chinese, Zhuan is homo-phonic with Zhuanye which means professional, which is really skillfully.
▼入口收银，entrance cashier © Wen Studio
▼面向街道的用餐区，the dining area facing the street © Wen Studio
▼靠近商场的用餐区，the dining area near the mall © Wen Studio
▼红砖材质贯穿整个空间，the red brick runs through the whole space © Wen Studio
▼用餐区内立面，interior facade © Wen Studio
Besides of re brick, black is chosen as primary color of the ceiling and floor. The wine cabinet, dining table and sofa are all black, lighting with soft and warm illumination. Seeing through the window glass, it is like a living stage drama, and customers seating there are the performers, acting as the leading part of his own story. The people walking by are watching the performance, and cannot help imaging that he/she is one of the actors.
▼顶和地选取“黑”作为主色调 © Wen Studio
black is chosen as primary color of the ceiling and floor
▼柔和的暖光，soft and warm illumination © Wen Studio
Design Method Respects to Carlo Scarpa
Carlo Scarpa（卡洛·斯卡帕，1906-1978年），意大利现代理想主义建筑师，对材料、节点和工艺有着自己独特的理解，将空间的交接发生在不同功能、部件与材料上，有其鲜明的风格特点。金华店的设计中借鉴了Carlo Scarpa大师的建筑节点手法，打破常规的材质平铺，将红砖以不对称或无规则的方式叠加、堆砌于外立面、墙体、橱窗之上，形成视觉上的聚焦点与冲突感。墙面上红砖的内凹处理，既避免了单一材质满铺的单调与呆板，增加了空间的层次，又可以将环境光暗藏其中，营造温馨的就餐氛围。
Carlo Scarpa（1906-1978）is a Italian modern idealist architect, who has his own particular understanding on material, node and craft. Distinct style features are made by connecting spaces with different functions, components and materials. The design of 3FARMS Jinhua learns architecture nodes method from Master Carlo Scarpa, breaking the conventional way of material overlay. Instead, red bricks are overlaid in asymmetric or irregular way all over the facade, walls and above the show windows, making great focus and conflict in vision. The concave red bricks on the wall can avoid monotony and rigidity by one kind of material overlay. At one hand, levels of space are increased, at the other hand, ambient light can be hidden, making a cozy dining atmosphere.
▼富有层次的砖墙，layered brick walls © Wen Studio
▼红砖细部，details of the red brick © Wen Studio
▼温馨的就餐氛围，cozy dining atmosphere © Wen Studio
Entrance, red bricks are overlaid layer by layer. It looks like theater steps which can be entered from every direction, making a feeling of spatial mismatch, full of enjoyment and sense of experience.
▼入口处红砖层层叠加© Wen Studio
the red bricks are overlaid layer by layer at entrance
专业熟成 (Dry Aged Beef)
Professional Dry Aged Beef
What is “dry aged”? “Dry aged” means under specific temperature and humidity, the enzyme of beef itself can be used to decompose and soften muscle fiber tissue, and to transform the fat and protein in beef. Then tasty gravy is locked in dried shell to penetrate fiber tissue in return. The whole “aged” process takes 20 to 45 days. Dry aged beef is much better than unprocessed beef both in tenderness and flavor, but the dry aged process is slow and costly. Firstly, there will be great weight loss during this process, and the final weight might be only 40% of the original. Secondly, dry aged process needs constant temperature of 0-2℃, and constant humidity of 68-82% within sterile and specific wind speed environment. Therefore, professional dry aged cabinet must be equipped, which costs more than 10,000 RMB. 3FARMS is the first steak house equipped with professional dry aged cabinet. The beautiful and transparent cupboard is embedded into the red brick wall, shining with clean and cool lights. It is located at the entrance part, acting as a superb exhibition and science popularization at the same time of beef aging.
▼嵌入红砖墙内的熟成柜 © Wen Studio
the cupboard embedded into the red brick wall
▼走廊，corridor © Wen Studio
In 3FARMS Jinhua, all the served beef is dry aged. If customers want to purchase raw meat of dry aged beef, reservation service is provided. People can choose the beef by themselves, and then leave it in the store to finish the dry aging process. When it is ready with great flavor, the buyer can take it home to cook and enjoy the wonderful dish. 3FARMS made of “Zhuan” (red bricks), worth trust because of profession.
▼餐厅一角，corner of the restaurant © Wen Studio
▼餐厅产品，products of the 3FARMS © 三个庄园
项目名称：三个庄园牛排屋 · 金华店
Project Name: 3FARMS STEAK HOUSE·Jinhua
Interior Design: GTD, Hangzhou
Project Location: 1F AB Corridor, No.1 Department Store, Jiangbei, Jinhua
Project Area: 140 sqm 竣工日期：2021年5月
Completion Date: May, 2021
Construction: Jiuwei Decoration, Hangzhou
Chandelier Brand: BENTU Creation
Main Material: Red Brick/Metal Plate/Plastic Paint/Dark Floor Tile
空间摄影：Wen Studio/ 三个庄园
Space Photo By: Wen Studio/3FARMS