YOYO – Permanent light art installation by Brut Deluxe

Visual representation of pop culture and social media

Project Specs


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Appreciation towardsBrut Deluxe for providing the following description:

▼视频,video © Miguel de Guzmán / Rocío Romero

项目坐落于马德里一幢学生公寓内,由私人赞助商委托Brut Deluxe设计。该学生公寓的入口大厅是一个四层通高的中庭空间,北侧为玻璃幕墙,南侧则是开放的电梯前厅。从室内,透过上层的玻璃幕墙可以看到令人惊叹的马德里城市天际线。相反,从室外看向建筑时,这个中庭空间则成为立面上一面巨大的展示橱窗,向街道展现出公寓内的活动。因此,设计师决定将灯光装置悬吊在这个中庭空间中。每当夜晚降临,灯光变成空间中的主角,营造出充满活力的氛围,展现出城市夜生活、流行文化、社交媒体的性感美。

The light art installation was commissioned to Brut Deluxe by a private promotor for a student residency in Madrid. We proposed to place the installation in the entrance hall, a four story atrium space with a glass curtain wall in the north and the opposite wall with balconies and the elevators in the south. The glass window offers impressive views of Madrid´s skyline from the upper floors. From the outside, it is the only larger opening in the façade showcasing the residency´s activity to the street. At night, the light installation takes over protagonism creating a vibrant atmosphere that plays with associations of urban night life, pop culture, social media communication and sexiness.

▼由室外看项目,viewing the project from outside © Miguel de Guzmán / Rocío Romero

▼立面细部,details of the facade © Miguel de Guzmán / Rocío Romero


The installation is denominated YOYO and consists of two main elements: a cloud of neon signs hanging randomly in the space and a mirror covering the entire ceiling. The mirror covering the entire ceiling doubles the perception of the space and light motives. The panels are realised in polycarbonate with mirror foil and display a pattern of clouds milled in the mirror. Programmable LED stripes located behind the mirror shift subtly colours along the whole colour range and illuminate the cloud pattern in the ceiling.

▼在开放的电梯前厅看项目,viewing the project on the balcony in front of the elevator © Miguel de Guzmán / Rocío Romero

▼覆盖整个天花板的镜面以及可变化颜色的led灯,mirror covering the entire ceiling and changing color LED stripes © Miguel de Guzmán / Rocío Romero


The 22 neon text signs are hand-blown and custom made for this installation displaying typical social media short text messages with the single condition of using only vertically symmetrical letters. This way, all text messages are legible from any side. The metal structure to fix letters and speech bubble was resolved with a single vertical 10mm aluminium tube. All electricity cables are with transparent plastic covering.

▼随机悬挂在空间中的霓虹灯, a cloud of neon signs hanging randomly in the space © Miguel de Guzmán / Rocío Romero

▼垂直对称的字母形式代表了典型的社交媒体短文本信息, typical social media short text messages with the single condition of using only vertically symmetrical letters © Miguel de Guzmán / Rocío Romero

▼不管从哪个角度都能清晰的读出短信的内容,all text messages are legible from any side © Miguel de Guzmán / Rocío Romero

▼字母由直径10mm的铝管弯折而成,letters are made of  a single vertical 10mm aluminum tube © Miguel de Guzmán / Rocío Romero

▼剖面图与天花板平面图,section and ceiling plan © Ben Busche / Brut Deluxe

▼yoyo霓虹灯图纸,drawing of yoyo neon © Ben Busche / Brut Deluxe

Technical data:
area: 240m3
weight: 276kg
power:2640 W/h
design: Ben Busche / Brut Deluxe
team: Philip Baumann, Elisa Luda
client: Bcome by Urbania
constructor: ilmex (Grupo Ximenez), Lumineon (Grupo Ales)
area: 240m3, Entrance hall, student residency, Madrid
year: 2020
photography: Miguel de Guzmán / Rocío Romero
status: permanent installation/ built

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