▼项目外观，external view of the project
VIS is a women exclusive fitness studio brand established in Shanghai’s most culturally distinctive district, Xintiandi, a sacred place for Shanghai’s trends and fashion. The brand hopes to show the characteristics of contemporary fashion in its space design, as well as displaying a high-end style for the brand. Colors and symbols are completely integrated in the space, allowing the studio and brand identity to be organically blended into a unique and identifiable whole.
▼展示区域采用直线，弧线和折线形支架，straight, curved and zigzag shelves used at the exhibition area
The singular language of the brand is to express different emotions, states, and meanings through three forms of lines. Straight lines represent peace and relaxation, curved ones represent and sexiness, and zigzag lines represent competitions and challenges. In terms of application, the design inherits this unique concept and the matching visual language, and the functions of different areas are attributed by the 3 line styles. The overall space design is created by the characteristics of contemporary women’s fashion, with the brand’s culture subtly incorporated.
▼二楼开放训练区，open training space on the second floor
▼楼梯扶手利用直线、弧线和折线的设计语言，handrail using design language of straight, curved and zigzag lines
▼扶手细部，details of the handrail
▼私人训练室，private training room
▼直线，弧线，折线组成的logo以及产品细部，details with logo composed of straight, curved and zigzag lines