T-HOUSE New Balance by Schemata Architects + On design Partners

A new space established as part of New Balance’s Energy Project.

Project Specs


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The goal of this project was to dismantle an old “kura” (Japanese traditional warehouse) in Kawagoe, transport the components to the site and reassemble them to create a new space. Instead of simply reassembling the structure on the site, the client’s plan was to build a new structure on the site and reassemble the structural framework of kura inside it. We were concerned that it might end up looking like an old folk house displayed in a museum, and started developing ideas for the project while questioning its fakeness.

▼项目概览,overview © Kenta Hasegawa


T-HOUSE is a new space established as part of New Balance’s Energy Project, which takes the initiative in driving the brand forward. Japan was selected among many countries in the world not only because it is highly recognized for its excellent craftsmanship, but also because it is considered as one of the strategic hubs in Asia.

▼项目外观,appearance © Kenta Hasegawa


At the same time, T-House, as a character representing the brand, was expected to express unique characteristics of Japan, and the brand’s project team proceeded with the relocation plan of kura upon approval. After that, they asked us to design the store. When we listened to their requests for the first time, we felt that we were expected to consciously emphasize “Japanness” in this project, and it would be like wearing a kimono to an award ceremony overseas even if you never wear one in everyday life. Although we knew we couldn’t simply accept and play the role, we were at our wits end trying to think of a way to turn the story around. Thankfully, an inspiration given by one of the carpenters assembling the structural framework of kura blew away our worries. We happened to come across an improvised cleaning tool holder he made using existing holes of “nuki” joinery (similar to mortise and tenon joinery) in the kura columns: it was a delightful example of a type of furniture we recently coined “staff furniture.”

▼一层贩售空间,selling space on ground floor © Kenta Hasegawa

▼从通高空间看向贩售空间与二层办公空间,view from height space to selling space and office on 2F © Kenta Hasegawa


As soon as we saw it, we thought, “Yeah, this is it. The newly built white exterior envelope, the relocated structural framework of kura, and additional MDF elements using “nuki” joinery holes are no longer fake when we give them functions and put them to practical use. ”

▼新旧材料通过原有孔洞结合,old and new materials are combined through “nuki” joinery holes © Kenta Hasegawa

▼细节,details © Kenta Hasegawa

▼一层平面,1F plan © Schemata Architects + On design Partners

▼二层平面,2F plan © Schemata Architects + On design Partners

▼立面,elevation © Schemata Architects + On design Partners

▼剖面1,section 1 © Schemata Architects + On design Partners

▼剖面2,section 2 © Schemata Architects + On design Partners

Title:T-HOUSE New Balance 

Architect : Jo Nagasaka / Schemata Architects + On design Partners
Project team : Ayami Uchima Ou Ueno Yasutaka Onishi
Location:3-9-2, Hamacho, Nihonbashi, Chuo, Tokyo
Usage:1F Store & Gallery / 2F Office

Construction : WACT(Architecture / Interior), Sansuisha(Reconstructed of Old Japanese Warehouse)
Collaboration:ENDO Lighting Corporation (Lighting)

Number of stories : 2 floors above ground

Total floor area : 123.08m² ( 1F 71.54 m² / 2F 51.54m² )

Type of structure:Steel

Completion:June / 2020
Open:July / 2020

Photo:Kenta Hasegawa

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