海尔是全球第一家推出“一站式智能家居解决方案”的公司。2019年在CES上推出的“U + 智慧生活平台”是其代表产品。Spacemen被委托在上海市中心为其设计旗舰体验中心，展示他们的创新和最新技术。晋泽负责该项目的施工管理。播肯为其创造了身临其境的数字体验。项目位于“忙碌”的家居城，设计的思考是，怎样为访客营造一种“平和”的氛围？使得访客能够以放松的心态了解品牌，产品及服务。外立面我们使用了半透明效果的阳光板，反射着阳光的白色盒子在周边满是招贴的店铺中脱颖而出。夜晚时盒子发出柔和的白色光芒，变身为美丽的灯塔，引得行人驻足观赏。
Haier, a pioneer in the home appliances industry, became the world’s first to introduce a series of complete one-stop smart home solutions including their U+ Smart Life Platform at the CES 2019. Spacemen were commissioned to design their flagship experience centre in the heart of Shanghai City to showcase their latest technologies and innovations. Jaxda provided engineering, project management, and construction support while Bokeh created the immersive digital experience. Situated on a busy shopping district flanked by furniture malls on both sides, the intent was to create a calming user experience for visitors that allowed them fully engage with the brand, products and its services in a relaxed state of mind. The original façade was stripped down and veiled with a layer of translucent polycarbonate panels. During the day, the minimal white box emerges as a sharp contrast to the busy shopfronts of neighbouring stores plastered with posters and advertisements. In the night, the facade becomes a beacon of light emitting a soft white glow that draws the attention of pedestrians.
▼远远望去大厅中间一个发光圆环旋转着，像有魔力的漩涡吸引着你探索更多， an illuminated ring can be seen hovering in the middle of the lobby acting as a vortex drawing pedestrians within to continue their journey
From a far an illuminated ring can be seen hovering in the middle of the lobby acting as a vortex drawing pedestrians within to continue their journey. The central gathering space features 10m high circular atrium and a sculptural spiral staircase, It is flanked by four columns wrapped with LED panels and projectors concealed within its circular white walls thus offering a 360° cinematic view of projections as visitors meander around the lobby or ascending to explore the upper retail floor. A pure material palette of white terrazzo, recon stone and polished grey mirror in the lobby space evokes a sleek avant-grade aesthetic that compliments the technological elements of the brand. The experience centre is divided into 3 main areas; ‘The Smart Home’, ‘The Future’, and the ‘Product Experience Zone’, with an array of other programmes inserted in between the main zones such as an office, staff training area, meeting rooms, breakout lounge and kids area.
▼踏入圆环内沿着旋转楼梯走入中庭，visitors meander around the lobby or ascending to explore the upper retail floor
▼纯净的白色水磨石，人造石和抛光的灰色镜面调色板既唤起了时尚前卫的美感，a pure material palette of white terrazzo, recon stone and polished grey mirror in the lobby space evokes a sleek avant-grade aesthetic
In the ‘Smart Home’, Spacemen fitted the four core home living scenarios; living room, kitchen, bathroom, and bedroom, with Haier’s latest intelligent appliances that are either voice activated or connected to a passive activation device. These devices are all interconnected and intercommunicate which allows one word to control all smart devices. The home is also equipped with an air conditioner unit that can sense and determine the environment to adjust temperature accordingly. Concealed digital screens and projectors are seamlessly integrated into the wall panels and cabinets of the entire showroom, coming alive only when visitors come within close proximity. This encourages visitors to interact with the ‘Haier Smart Home Cloud’ platform which allows access to real-time information about the products being monitored and controlled with an app on their phones. A soft palette of natural oak timber, off white walls and terrazzo define the interior of the home. Strategically placed openings of greenery provide privacy between the living room and bedroom. While inserted zen gardens create framed views for the bathroom as well as a quiet moment to pause before visitors enter the smart home. The floor-to-ceiling window spanning the entire living room is integrated with a voice activated Haier lighting system programmed with the capability to replicate natural day light settings for any time of day through any of the four seasons with lush greenery filling the frosted glass faux window.
▼隐藏的数字屏幕和投影仪紧密地集成到整个陈列室的墙板和橱柜中，concealed digital screens and projectors are seamlessly integrated into the wall panels and cabinets of the entire showroom
▼客厅、厨房，living room and kitchen
‘The Future’, is an immersive multi-media cinematic experience where real and virtual elements, spatial dramaturgy, and brand communications are perfectly choreographed spotlighting the latest and most iconic features of Haier Smart Home. Activated by movement, it allows visitors to connect and interact with the brand and be part of the exhibition. The ‘Product Experience Zone’ displays consists of products from Haier as well as products from its premium kitchen brand, Casarte. A variety of network-enabled products that are expected to disrupt the market including the world’s first fibre-detecting washing machine, which can automatically identify the fabrics of the clothes and select the corresponding wash and dry cycles, as well as the world’s first intelligent multi-zone cooling and heating air conditioner featuring intelligent recognition and air zoning. Monitoring station also allows visitors to read live statistics and readings as the entire experience centre features Haier’s ecosystem for fresh air, water filter and hot water supply amongst many.
▼多媒体电影体验动图，multi-media cinematic experience gif
▼参观者能够与品牌建立联系并互动，并成为展览的一部分，it allows visitors to connect and interact with the brand and be part of the exhibition
An interplay of architecture, nature and the latest in smart living technology, the Haier Smart Home Experience centre created by Spacemen, is a holistic brand experience that brings the brand promise to life by connecting Haier with the people.
▼夜晚时盒子发出柔和的白色光芒，变身为美丽的灯塔，in the night, the facade becomes a beacon of light
Project name: Haier Smart Home Experience Centre
Architect’ Firm: Spacemen
Contact e-mail: Edward@spacemen-studio.com
Lead Architects: Edward Tan
Team: Hoiyee Lim, Raymond Tang, Ed Chan, Simon Liu, Kelvin Ni, Tommy Zhu, Yvonne Li
Project location: 1108 ZhenBei Road, Putuo District, Shanghai, 200042 PRC. 真北路1108号,上海市普陀区, 200042中国。
Completion Year: 2019
Gross Built Area: 3500sqm
Photo credits: Chen Xuan, Min 闵晨轩, Tommy Zhu
1. Engineering, Project management, & Construction:
2. Interactive & Digital Media Consultant:
Bokeh Visual Digital Media Studio (http://www.bokehvisual.com/)
Haier Smart Home Experience Centre introduction: https://www.youtube.com/watch?v=1hVq139v2J0
‘The Future’, immersive theatre: https://www.youtube.com/watch?v=AlpRJMBZoGk