三亚SND / 万社设计




感谢 万社设计 予gooood分享以下内容。更多关于他们:Various Associates on gooood
Appreciation towards Various Associates  for providing the following description:


Sunshine, sea waves, light


Sanya on Hainan Island is known as a vacation paradise in China. World-renowned hotel brand EDITION opened a premise here, which has become one of the most popular high-end fashion hotels in Sanya. Multi-brand fashion supplier SND set a new concept store in the hotel.

▼商店外观,external view of the store ©SFAP

▼从商店看到的景色,scenery from the store ©SFAP

海南,作为中国冲浪真正的发源地,大东海气温适中,稳定时候的2-3米的浪是冲浪晋级者最喜欢的浪,是一流的初学者天堂。所以三亚,也是外国人眼里的中国Wakiki”。EDITION sanya酒店的新增商业空间邀请万社设计来统一升级打造,其中包含商业公区、新动线规划、美术馆及艺术商铺、书屋咖啡厅等。新打造的楼梯增加了G层与一层空间的互动,以纯粹的形态与美术馆相呼应。

Hainan is the birthplace of surfing in China. Dadonghai Scenic Area in Sanya enjoys a moderate temperature. Its sea waves are as high as 2m to 3m in ordinary times, which are attractive to surfers and perfectly suitable for beginners. Many foreigners compare Sanya to Wakiki. Sanya EDITION Hotel invited Various Associates to conceive a new and upgraded commercial space. The design scope mainly includes public commercial area, new circulation route, art gallery, art shop, bookstore and cafe, etc. A newly built staircase enhances the interaction between the ground floor and the first floor, with its pure form echoingthe art gallery.

▼连接G层与一层的旋转楼梯,spiral staircase connecting the ground floor and the first floor ©万社设计


The overall project integrates the design from the outside to the inside, with a strong sense of unity. When conceiving the newly added commercial area, we tried to incorporate inclusiveness to harmonize the hotel, the commercial space and tenants, without breaking the original design style of the hotel while highlighting the personality of the commercial area and brand stores, Various Associates explained.

而此SND三亚概念店是属于整个商业空间中的其中一个品牌,万社设计Various Associates从三亚知名的冲浪文化里,提取巨浪作为设计概念,以层叠的空间构造结合使用需求,形成个性独特的平面动线。

SND Sanya is one of the brand stores in the hotel’s new commercial space. Inspired by the local surfing culture, Various Associates adopted “waves” as the design concept. With layered wave-like structures and consideration of functional demands, a distinctive circulation route is formed.

▼透过玻璃立面看向店内,view to the interior of the store through the glass facade ©SFAP



Huge waves


The long accessory display stand that spans more than 15 meters and the waves-themed structures separate the space into several display zones. Combining openness and privacy, those areas can accommodate different customers and enable them to enjoy shopping in a comfortable environment.

▼空间概览,overall view of the space ©SFAP


The entrance area consists of a front desk and an area for clothes packaging, so that customers can be provided with timely services as entering and leaving the store. The ultra-long counter combines the function for accessories display and payment services. It’s convenient for consumers to pick commodities at a glance.

▼入口前台,reception ©SFAP

ultra-long counter and accessories display table ©SFAP

▼饰品展台,accessories display ©SFAP

▼与灯具结合的挂杆,rail integrated with lightings ©SFAP




The pure, clean spatial blocks and the structures’ staggered heights create a unique experience for customers as if they’re traveling through surging waves, and meanwhile block the dazzling daylight to enhance garments display.

▼递进的高低块体,blocks with different heights ©SFAP

▼顾客在块体间穿梭,customers traveling through the blocks ©SFAP


The lofty structures effectively block the strong daylight, and ensure visual comfort. The walls are inclined to different degrees to form various fun enclosed areas.

▼倾斜的墙体形成不同围合区域,inclined walls creating different areas ©SFAP

▼衣物展示区,clothes display area ©SFAP

▼展示区之间相互连通,connected areas ©SFAP


The functional “waves” at different heights, the circulation loop that runs through “waves”, and the interaction among products, all add fun and enhance experiences in the pure, pleasant space.

▼富有趣味的空间,space providing fun experience ©SFAP


Under the sea waves


The suspended ceiling is a combination of light membrane and bespoke ultra-thin metal grille, which produces soft, bright and even lighting effects as if sunshine passes through the sea, thereby adding a sense of vitality, freedom and layering to the sedate, ritual space. The elaborately-designed lighting effects make the space more bright and comfortable, and highlight the spatial layers as well.

▼空间光线柔和,soft lighting in the space ©SFAP

▼天花细部,details of the ceiling ©SFAP


“When playing in waves, you may find treasures under the sea. Many people may wash them and bring them back to home, and these turn into souvenirs of the journey”, said Various Associates. “This resonates with the design concept of SND sanya. Many ‘treasures’ are waiting to be discovered in the ‘huge waves’. I hope customers can find and buy their favourites in the spatial journey.” Purity, comfort and brightness are key motifs of the design. The design team hoped to convey the relaxing feeling of the city in the space.

▼试衣间,fitting room ©SFAP




In this space, everything is expected to be ‘lightweight’, so that customers can only feel the space, garments and themselves when moving in it. The clothes rails, lamp boards and mirrors are suspended or floating in the air. All details reveal a coherent logic, giving the space an exquisite touch and a sense of layering.

▼空间细部,space details ©SFAP


Through waves-themed design, Various Associate hoped to convey the ideas of comfort, relaxation, freedom, purity and attention to inner self.

▼商店与室外平台,store and the outdoor platform ©SFAP


The project leverages minimalist design languages to meet the requirements for spatial functions, circulation route and structures. Starting from the space itself and based on full consideration into brand culture, local context and spatial characteristics, Various Associates turned SNDs brand space into a medium that connects the inside and outside, which brings new possibilities to retail stores. Various Associates takes cues from multiple dimensions and integrates diversified elements while approaching every project, with a view break with conventions and explore new possibilities.

▼平面图,plan ©万社设计

设计团队万社设Various Associateshttps://various-associates.com/


Project name: SND Sanya
Client: SND
Location: The ground floor of Sanya EDITION Hotel
Status: Completed in July 2021
Area: 240 square meters
Design team: Various Associates (https://various-associates.com/)
Project leaders: Qianyi Lin, Dongzi Yang
Design team: Bo Huang, Zebing Li, Meiyu Jiang
Photographs: SFAP

More: 万社设计。更多关于他们:Various Associates on gooood



随机推荐工作 所有工作 »