Shanghai Film Museum / COORDINATION ASIA

Link people’s personal lives and memories together

Project Specs

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非常感谢COORDINATION ASIA将英文介绍和项目图片授权gooood发行。
Appreciation towards COORDINATION ASIA for providing the following description:

协调亚洲 创造了上海第一家电影博物馆
一个拥有15,000平方米容纳了生动的上海电影故事的互动展示景观

COORDINATION ASIA creates Shanghai’s first Film Museum
An interactive landscape of 15,000 sqm embraces the vivid story of Shanghai film

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Entrance Hall

不同于其他任何形式的博物馆,电影博物馆将人们的个人生活与记忆联系在了一起。在艺术总监迪 尔曼 图蒙的指导下,协调亚洲为新的上海电影博物馆创造了一个以互动和对话为推动力的博物馆体 验环境,它将参观者于上海电影的故事中变成一个积极的参与者。在逾15,000平方米的博物馆展示 空间内与参观者共同分享了上海电影业从传奇的1896开篇时代直至今日3D电影风靡一时的点点滴 滴。坐落于上海繁华市中心徐家汇的上海电影制片厂旧址上,新的电影博物馆坐拥4层楼层,有着超 过70多个互动装置以及3000多件历史文物展品。作为这座城市的第一个电影博物馆,它将成为上海 电影在国际影坛占有一席之地的巨大助力,同时也帮助将对电影的产业价值的感知力提升到了全国范围。

Unlike any other type of museum, a film museum connects to people’s personal lives and memories. Under the Art Direction of Tilman Thürmer, COORDINATION ASIA created a museum experience for the new Shanghai Film Museum that is driven by interaction and dialogue, and that allows visitors to be an active participant in the story of Shanghai Film. Over 15,000 sqm this museum will share the story of Shanghai filmmaking, from its magical beginning in 1896 until present day’s 3D blockbusters. Located in a former film studio in Shanghai’s downtown Xujiahui, the new museum boasts 4 floors, over 70 interactive installations and a collection of 3,000 historic exhibits. As the first film museum in the city, the museum will have a leading role in maintaining the international position of Shanghai film and raising awareness for the industry’s value on a national level.

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Welcome Desk

 

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Car

 

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Birth of the National Anthem

 

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Awards

在真实的录音棚中为经典的译制影片配音,行走在如仿如现实的上海南京路摄影场景中,亦或是在“灯光地 毯”上过一回明星癮,千万虚拟粉丝和摄影师的闪光灯试图捕捉刚刚经过的“明星们”;在上海电影博物馆,参 观者成为了电影中的一员,并被邀请积极地参与到其中。整个融入到电影世界的关键概念成为了贯穿上海电影 博物馆的主线,以国际化的新文化热点吸引力结合一定的本土特色,将历史文物与周围的互动环境无缝的衔接 在了一起。

博物馆的参观者能在此邂逅瞻仰上海电影史上最为著名的面容和地区,更能前所未有的近距离接触电影名人与 电影场景。4D相册承载了电影人的记忆与人生故事,同时也展现了电影如何慢慢渗透并注定成为了上海这座 城市每日生活中的一部分。上海曾经最成功的电影制片厂在馆中通过文物与多媒体相结合的形式栩栩如生地展 现在参观者面前。展厅中的亮点之一便是对这些“梦幻工厂”所获得的成就的惊鸿一瞥。一个50米长的互动电 影“河流”展现了自1949年至今的电影岁月。通过“触摸,开始互动”装置,参观者可以垂钓“河流”中的影片进行 深入了解。上海电影的成功故事和文化重要性通过荣耀时刻以及众多的奖杯得以证明。中华人民共和国国歌, 一首起初被用于影片《风云儿女》插曲的曲子最终成为了中国的主旋律,通过结合了声效,实物,视频资料以 及艺术化装置的歌词,再次呈现了这首经典曲目。

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Animation Studio

Be it by dubbing classical films in a real sound studio, walking through a lifelike film set on Shanghai’s famous Nanjing Road or by becoming a star on the ‘Carpet of Lights’, where virtual fans and photographers flash their camera’s trying to capture the ‘celebrity’ that just passed by; in the Shanghai Film Museum the visitor becomes a part of film and is invited to actively participate in it. This key concept of inclusion in the world of film is the red thread through the Shanghai Film Museum, which seamlessly integrates historical relics in an interactive environment, in a new cultural hotspot  of international allure with a certain local touch.

Visitors of the museum can meet and greet the most prominent faces and places in Shanghai’s film history and can come closer than ever to celebrities and film sets that are usually out of reach. A 4D photo album showcases memories and personal stories of film professionals, and shows how film slowly but surely became a part of daily life in the city of Shanghai. Shanghai’s most successful film studios are celebrated and brought to life by a mix of objects and multimedia. A highlight is a glimpse into the archives of these ‘dream factories’ in ‘The River of Dreams’, a 50 meters long interactive ‘stream’ of films from 1949 up until today. Through a touch and play application, the visitor can ‘catch’  films in this stream and learn more about them. The success story and cultural importance of Shanghai film is underlined in an overview of the most glorious moments and relevant awards. The National Anthem of the PRC, a melody that was first used in a movie and later became China’s national sound, is celebrated in a multimedia installation that combines sound, objects, videos and the lyrics of the anthem.

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Makeup and Costumes

新的博物馆不仅仅是“历史的殿堂”;它同时通过全套装备的实时现场工作室使人们清醒的意识到当今以及未来 的电影产业现状,在这些工作室中,参观者可以体验参与一些电影制作的流程。专业的动画工作室,后期制作 工作室,声效工作室以及现场录播工作室带领参观者了解了电影产业中运用传统技艺以及现代数码科技为银幕 创造新篇章的流程及特色。新一代的电影参观群体在此能体验上海电影产业的蓬勃发展,以及为这个城市所创 造的灿烂光辉的明日。

联系过去,今日与明日,并结合诸如DIY工作室,4D影院,多功能宴会厅,博物馆商店和光影星吧等功能设 施,上海电影博物馆代表了一种新的博物馆设计感官。它是一个生动的“鲜活”的环境,使专业参观者与非专业 观众共同分享知识,交流互动,受到启迪的聚会场所。这种对于交流与对话的激励正是协调亚洲为新的电影博 物馆设计理念的核心:成为继承传统,分享故事的社区-而最激动人心的部分永远未完待续。

The new museum is not only a ‘temple of history’; it makes a conscious and clear link to the present and future  of  filmmaking  by  integrating  fully  equipped  real-time  production  studios,  in  which  visitors  can participate  in the craft of filmmaking. A mixture of professional studios for Animation, Post-Production, Sound and Live Broadcasting enables visitors to see first hand how film professionals use traditional craft as well as modern digital technology to create features for the silver screen. A new generation of museum visitors can experience that the Shanghai Film Industry is still very much flourishing today and offers a bright future to the city.

Connecting past, present and future, and incorporating  functions such as DIY workshops, a 4D Cinema, a multifunctional event space, a shop and a café, the Shanghai Film Museum represents a new vision on museum design. It is a vivid and ‘living’ environment, and a meeting place where an audience of professionals and non-professionals can interact and exchange knowledge and inspiration. This encouragement of dialogue is at the very core of the concept by COORDINATION ASIA for the new Shanghai Film Museum: to become a community that continues the tradition of sharing stories – the greatest of which are always waiting to be told.

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Carpet of Lights

 

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Unforgettable Faces

 

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Unforgettable Faces

 

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All Ears

 

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All Ears

 

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Land Ahoi

 

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River Banks

 

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River Banks

 

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River of Dreams

 

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