Restaurant Branding Design for Montelena by Anagrama

Modest and elegant.

Project Specs

Design:
Location:

非常感谢 Anagrama 予gooood分享以下内容。更多关于他们,请至:Anagrama on gooood.
Appreciation towards Anagrama  for providing the following description:

Montelena为人们提供了独到的饮食和聚会空间,著名厨师Alberto Sentíes将烹饪的热情倾注到环境之中。

Montelena, represents a space designed for food tastings & exclusive gatherings. This place, celebrating the passion for gastronomy, was created by the renowned Chef Alberto Sentíes.

品牌设计的灵感来源于意大利建筑师斯卡帕的作品,他是20世纪最负盛名的建筑师之一,此外还受到了工艺建筑形式的影响。

The brand identity design for this project is inspired by the work of the Italian architect Scarpa, one of the most enigmatic architects of the 20th century, and was influenced by artisanal architecture styles.

作为品牌特征的一部分,设计师在不同产品中使用几何图案描绘出迷宫形式,向人们传达了Sentíes厨房的自然和神秘。

As part of the identity, we designed geometric patterns that contour labyrinths in the many diverse brand applications reminding us about the spontaneousness and mystery of Sentíes’ kitchen.

设计采用灰色调,模仿石材等手制材料的感觉,与强烈而明亮的金属色形成鲜明对比。

The color palette employs gray tones simulating handmade materials such as stone, contrasting with the brightness and strength of the metallic gold tones.

Logo采用卡斯龙体,经典的衬线富有平衡感,带来一种优雅的气质。向中心聚集的线条设计为整套产品增添了更多现代感。

The logo typography is presented in Caslon, a classic serif acknowledged for its balance, giving an elegant tone to the project. The reticles are centered together with Futura Book, adding a modern touch to the compositions.

 

Year of Creation: 2015
Client’s Nationality: Mexico
Design Company: Anagrama
Design Company Website: anagrama.com
Photography Credits: Caroga Foto / carogafoto.com
All credits to Anagrama
 More: Anagrama 更多关于他们,请至:Anagrama on gooood.

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