Piur’s First Restaurant in Valencia by Masquespacio

The color palette of a reference to earth next to a touch of tomato red

Project Specs


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Appreciation towards Masquespacio for providing the following description:


▼餐厅室内,interior view of the restaurant

Masquespacio presents the last project they designed for Piur, a res-taurant chain from Valencia specialized in pizzas. The developed project starts with the previous investigation of Piur’s brand strategy and the values expressed by the client from which hon-esty, the use of a fresh product and a concept inspired by the Valencian origin of its founders can be highlighted. Another important fact transmitted by the client is that the visitors of Piur are persons that desire to have a moment of joy together with their family or friends. Thereby, the design first of all seeks to find a concept that could con-nect with the Valencian origins of Piur’s founders and at the same time could work as an attraction point for the restaurant visitors.

▼用餐空间局部,整体采用大地的色调,局部以番茄红作为点缀,partial view of the dining space, the color palette equally is a reference to earth, next to a touch of red that symbolizes the color of the tomato

餐厅位于中央市场,这里不仅是巴伦西亚最具新艺术风格的场所,更是各种天然高品质产品的聚集地。建筑事务所Masquespacio的创意总监Ana Hernández说道:“我们希望通过这间餐厅,向这座城市中最重要的建筑之一致以我们最高的敬意。”

With the Central Market not only one of Valencia’s most relevant ex-amples of Art Nouveau was chosen, but also the best place for the ones in search of a natural product of major quality. Ana Hernández, creative director from Masquespacio: “We decided to pay a tribute to one of the most important buildings of our city.”

▼用餐空间局部,设有各式各样的灯具,partial interior view of the restaurant with various lightings


▼用餐空间局部,设有浪漫的双人用餐空间,也设有氛围轻松愉快的家庭用餐空间,partial view of the dining space, offering a romantic dinner for 2, as well as a relaxed lunch with the whole family

▼大地色调的用餐空间,局部以番茄红为点缀,partial view of the dining space in the color palette of a reference to earth, next to a touch of red of tomato

▼用餐空间细节,dining space details

Getting back to the design we can recognize clearly the emblematic ornaments from the Central Market’s façade through the wide variety of lights that create personalized corners and give the users the opportunity to live a new experience every time they visit Piur; from a romantic dinner for 2 to a relaxed lunch with the whole family. On the other hand materials that remind to nature like wood and terracota tiles were used. The color palette equally is a reference to earth, next to a touch of red that symbolizes the color of the tomato as one of the main ingredients used tu prepare a pizza.

▼餐厅入口处的吧台用餐区,采用极具艺术感的球形灯具,the bar dining area at the entrance with unique spheric lightings

▼餐厅吧台处的吧台用餐空间,the bar dining area at the bar

▼用餐空间局部,设有植物墙,partial view of the dining space with a wall consisting of plants


Last but not least, the venue of 500 m2 is developed to offer the con-sumer a different stage every time he visits Piur, making him live a unique moment that disconnects him from his daily routine, with a bit of comfort that reminds him to its own home.

▼餐厅的中央吧台,the central bar space of the restaurant

▼用餐空间局部,partial view of the dining space

Client: Piur
Design: Masquespacio
Photography: Luis Beltran
Surface: 500 m2
Opening: October 2019

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