Office 04 / i29 interior architects

Innovative and interactive workplace.

Project Specs


i29室内设计事务所告诉gooood,他们希望通过大而开放的空间和灵活的办公桌实现创新互动的工作场所,同时体现出公司友好,有趣但是专业并且认真的特征。为此设计需要具有灵活性才可化解种种矛盾。更多请至:i29 on gooood 

Tribal DDB Amsterdam is a highly ranked digital marketing agency and part of DDB international, worldwide one of the largest advertising offices. i29 interior architects designed their new offices for about 80 people.


i29室内设计事务所为阿姆斯特丹Tribal DDB数字机构设计了全球最大的广告办事处,这个开放灵活的办公空间可容纳80人办公。


With Tribal DDB our goal was to create an environment where creative interaction is supported and to achieve as much workplacesas possible in a new structure with flexible desks and a large open space. All of this while maintaining a work environment that stimulates long office hours and concentrated work. As Tribal DDB is part of an international network a clear identity was required, which also fits the parent company DDB. The design had to reflect an identity that is friendly and playful but also professional and serious. The contradictions within these questions, asked for choices that allow great flexibility in the design.





Situated in a building where some structural parts could not be changed it was a challenge to integrate these elements in the design and become an addition to the whole. i29 searched for solutions to various problems which could be addressed by one grand gesture.

At first a material which could be an alternative to the ceiling system, but also to cover and integrate structural parts like a big round staircase. Besides that, acoustics became a very important item, as the open spaces for stimulating creative interaction and optimal usage of space was required.


This led us to the use of fabrics. It is playful, and can make a powerful image on a conceptual level, it is perfect for absorbing sound  and therefore it creates privacy in open spaces. And we could use it to cover scars of demolition in an effective way. There is probably no other material which can be used on floors, ceiling, walls and to create pieces of furniture and lampshades then felt. It’s also  durable, acoustic, fireproof and environment friendly. Which doesn’t mean it was easy to make all of these items in one material!

i29 always looks for choices that answer to multiple questions at the same time. They tell a conceptual story about the company, the  space and the users of the space. They deal with specific practical and functional issues and they have to have some autonomous  quality as well. These ‘levels’ are intertwined; one leads you to the other. If you see how smart it serves it purpose practically it leads  you to the company. If you see the powerful image that is non-depended, it leads you to the functionality, and round it goes.


这个看上去纯粹而简单的设计包含了i29的设计理念:任何实物都会有自己的几个特点,而专注于一个是异常困难的,设计亦是如此, 而当你选定一个方向,将其推向极限的时候,成果会迸发出能量,产生张力,制造出魅力空间。


At i29 we believe that simplicity builds character. Compare it to a human being; strong individuals always have one or few  characteristics that stand out. We all know how hard it is to stay focused on the one thing that is most important to you. The same way it is with a design. The result of being very selective is that you have to push the one choice to the limit. It also provides a field of tension, and gives energy to a space without fail into chaos. But more importantly it leaves you with a charismatic environment.





Awards for this project:
Winner The Great Indoors Award 2011
Nomination LAi award 2011
Honourable mention IIDA awards 2011
notable Core 77 Awards 2012
Winner German Design Awards 2013

client:    Tribal DDB Amsterdam
size:    650 m2
photos:    i29 l interior architects
constructor:    Slavenburg
interior build:   Zwartwoud
materials:   white epoxy flooring, felt, hpl, steel
furniture: lighting & furniture objects custom made
design    i29 l interior architects

MORE: i29,更多请至:i29 on gooood 

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