NeueHouse Hollywood位于洛杉矶的地标性建筑——哥伦比亚广播公司(CBS Radio Building and Studio)大楼内。这座国际主义风格的建筑由瑞士建筑师William Lescaze于1938年设计， Rockwell Group在修复和改造的过程中完全保留了建筑的品质和现代感，从流线型的几何形体及精致的机械时代的材料应用中汲取灵感，设计的概念让建筑独特的创新精神得以保留和传达。NeueHouse Hollywood还包括一家餐厅，其中布置着定制的长桌和吊灯，来自Poltrona Frau的座椅以及展示着昔日CBS工作室物品的陈列柜。
NeueHouse Hollywood has been created in the iconic L.A.’s landmark CBS Radio Building and Studio, designed in 1938 by Swiss-born architect William Lescaze. Lescaze designed the building to embody the principles of the International Style—quiet and austere—and Rockwell Group’s restoration and additions maintain its brilliance and modernity, finding strength in streamlined geometry and the delicate use of machine age materials and the design concept sustains the creative energy unique to this iconic LA landmark. NeueHouse Hollywood also houses the Table restaurant, which features custom banquettes and chandeliers and Poltrona Frau chairs. Custom vitrines serve as partitions and are featured on the back wall of the restaurant and hold artifacts from the building’s days as the CBS studios.
▽ 餐厅，the Table restaurant
Rockwell Group, in collaboration with NeueHouse Studio, kept NeueHouse’s DNA but re-envisioned its look and feel to capture the energy and spirit of the building’s prior role as a creative hub for the entertainment industry, now serving a burgeoning class of entrepreneurs and startups in Hollywood.
The seven-story building is more than double the size of the New York location, not including generous outdoor terraces. White marble and silver-toned metals contrast with existing raw materials throughout, such as board-formed concrete walls, polished concrete floors and exposed structural details. The use of Moroccan rugs echoes the abstract geometry of the architecture while counterbalancing austerity with softness similar to that of modernist architects and how they furnished their homes.
Members enter the building through a large, open courtyard and are greeted by a polished white marble reception desk behind a board-formed concrete exchange counter. To the other end of the historic lobby, a smooth solid surface coffee bar framed by textured board-formed concrete serves as the social hub of the lobby—a pristine, preserved, modernist box.
▽ 接待台和入口大厅，Reception And Main Lobby
▽ 咖啡吧，coffee bar
The lobby itself—flooded with daylight from the adjacent courtyard—is the heart of NeueHouse Hollywood, where all members begin and end their day. At the entry doors, a historical reception counter has been converted into a flower shop with freshly cut seasonal offerings. In the front of the counter, a minimalist wooden sculpture serves as a display for flowers and other products.
A series of work environments accommodate the varying needs of members, including a gallery with both lounge seating and rows of oak library tables. Nestled between the dedicated semi-private work areas and the coffee shop, a row of leather banquettes with up-lit wood-paneled high surrounds provides a cozy spot for enjoying a coffee or snack. A custom chandelier by Gabriel Scott hangs above.
Custom, oversized chandeliers with delicate metal frames in spun and mirror polish steel finishes will cast a warm glow above the gallery spaces and in the conference rooms. Rockwell Group has designed a total of 10 chandelier typologies, influenced by the building’s modernist heritage, throughout the building, including the main entry, Studio A, meeting/work rooms, and hospitality areas.
▽ 厅廊，Main Gallery
A double-height conference stack—with elegant mesh balustrades on the second floor—clusters meeting rooms around a central lounge for easier access and intensive, daylong projects.
▽ 会议区，Conference Stack
Members can access the 2nd floor from the main stair, the historic elevator bank next to the screening room, or the side stair near the entry lobby. A 10-foot-long chandelier composed of glass globes arranged on a satin and mirror polished steel armature is suspended over the historic side stair. A library lounge across from the elevators is defined by two museum vitrines that display artifacts from the building’s days as the CBS studios. A wood paneled banquette runs along the back wall of the library, while a fireplace is the focal point of this informal gathering space, and divides it from the private dining room.
For the second floor members’-only terrace, the designers were inspired by the indoor-outdoor living cherished in L.A. Overlooking views of Hollywood’s most notable buildings, the terrace is surrounded by plants inspired by both local and Moroccan climate. Custom cabanas serve as breakout space for private meetings. Custom outdoor rugs help convey the residential language echoed on the interior.
▽ 电梯间和辅助楼梯，Historic Stairwell and Elevator
For the 3rd Floor Lobby and Lounge Seating Area, the interior architecture, furniture and lighting are based on the building’s original historic details. The use of Moroccan rugs echoes the abstract geometry of the architecture while balancing austerity with softness, a reference to how modernist architects furnished their homes. NeueHouse’s largest event terrace is also located on this member-dedicated floor. The outdoor terrace has lounge areas, private cabanas, a covered conference room, and a refreshment table.
▽ 3层大厅和休息区3rd Floor Lobby and Lounge Seating
Floors 4 and 5
The fourth and fifth floors offer a balance of atelier desks and more private studios, and intimate lounge areas. Conference rooms provide beautiful views of the Hollywood Hills and downtown L.A. The historical corridors with modernist elevator indicators and original curving details have been carefully restored.
▽ 4层大厅和休息区，4th Floor Lobby and Seating Area
French doors lead guests to the Paley Penthouse, a spacious 18-seat boardroom. In contrast to the rest of the interiors, the penthouse has a much more finished look, designed as a hidden gem where Paley might have retreated for meetings. Pillowed plaster walls and high-gloss, piano-finish millwork in a warm oak hue complement the room’s 7-inch wide wood plank floors. The Bauhaus-inspired furnishings including lounge seating upholstered in leather and plush velvet, polished chrome tubular dining chairs, a custom boardroom table that seats from 18 to 22, and hair on hide rugs make guests feel as though they have retreated to Paley’s house. A large foyer with a custom chandelier leads to a private roof deck with views of downtown LA. The 6th Floor also has residential language of the interior. Overlooking views of downtown L.A., the roof deck has Casamidy furniture and plants inspired by both local and Moroccan climates.
▽ 办公空间，Upper Floor Private Studios
English Text: Rockwell Group
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