Lightweight and value.

Project Specs

Design Firm:

来自ZOOCO ESTUDIO对gooood的分享。
Appreciation towards ZOOCO ESTUDIO for providing the following description:


The client asks us for the idea of create a new store concept in which all the product will be related with saffron. Saffron is known as something tiny, lightweight, but extremely precious and with a large component of tradition. Bearing in mind these features, we try to bring them to the project and reflect them into the same, but with taking into account the conditions of a store.

010-La Melguiza by ZOOCO ESTUDIO


To that end, a system of lights and hanging exhibition spaces has been created to make a topography of strands along the store. This approach leave the ground plane clean to give more significance to the space. These are red linear elements, where transparent boxes are hanging to place light and products according to the shop area. The place is flooded with light spots and products that seem to be suspended in the air reminding the idea of lightweight and value.

002-La Melguiza by ZOOCO ESTUDIO

003-La Melguiza by ZOOCO ESTUDIO

004-La Melguiza by ZOOCO ESTUDIO

022-La Melguiza by ZOOCO ESTUDIO   021-La Melguiza by ZOOCO ESTUDIO

032-La Melguiza by ZOOCO ESTUDIO   031-La Melguiza by ZOOCO ESTUDIO

038-La Melguiza by ZOOCO ESTUDIO


The surrounding area evoke the tradition of saffron. We use a color and material scheme that correspond with the typical building where harvesting and roasting of saffron were made: constructions with stone floor, whitewashed walls with small holes and wooden ceilings. These small holes that colonize the walls work in addition to the pendant exhibitors boxes and the counter which uses the same language designed in the store.

001-La Melguiza by ZOOCO ESTUDIO

007-La Melguiza by ZOOCO ESTUDIO

008-La Melguiza by ZOOCO ESTUDIO

017-La Melguiza by ZOOCO ESTUDIO

023-La Melguiza by ZOOCO ESTUDIO

028-La Melguiza by ZOOCO ESTUDIO   029-La Melguiza by ZOOCO ESTUDIO


On the outside, the facade is completely transparent, so the vision of the store and the ceiling topography is complete and attractive to pedestrians.

039-La Melguiza by ZOOCO ESTUDIO   040-La Melguiza by ZOOCO ESTUDIO

042-La Melguiza by ZOOCO ESTUDIO

▽ 图纸,drawings




Interior Design: ZOOCO ESTUDIO
Collaborators: María Larriba. Alejandro Cortizo.
Project manager: ZOOCO ESTUDIO
Lighting project: ZOOCO ESTUDIO
Graphic design : MUTTA
Design and production of furnture and lights : ZOOCO ESTUDIO


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