华为全球最大旗舰店坐落在上海著名的南京东路商圈，由历史保护建筑南京大楼更新而成。店铺营业面积5,000余平方米，共有3个楼层，包括产品体验及HUAWEI Community、全场景体验和多功能体验区。奥雅纳 (Arup) 建筑设计团队汇聚结构、机电、照明、消防、可持续设计和项目管理等多专业经验，历时一年，为华为定制融合硬核科技与建筑美学的“城市客厅”空间。
Located in the historical Nanjing Building on Nanjing Road East, Huawei’s largest global flagship store occupies more than 5,000m2 in three storeys housing a product display area, an immersive experience hall and a business centre with ancillary facilities. Drawing upon its global expertise in structures, MEP, lighting, fire, sustainability and project management, Arup’s architecture team partnered with Huawei to create this showcase of technology and design beauty.
▼华为旗舰店外观，external view of the HUAWEI flagship store © 华为
历史 ∙ 未来 ∙ 社区
History, future, community – all connected
Building on Huawei’s brand vision of ‘connecting the future’, the design concept of ‘City in the store’ is based on three key elements – history, future and community – and their relationships. The ambition is to bring new life to the historical building, infused with a strong sense of identity for Huawei through architecture that promotes shared experiences for people, all underpinned and enabled by powerful digital technology. This exciting challenge drives the concept development behind the space organisation and the choice of the look and feel.
▼设计原则，design principle © Arup
Making new from the old
The transformational interior space sits in contrast with the restored and protected historical façade. Through this juxtaposition, the future is represented in the variety of Huawei products that take the stage in this calm, simplistic and elegant space. To recognise the delicate handcraft tradition, the architects chose terrazzo – a very popular material a century ago when this building was erected – as the main material for the interior. The purity of terrazzo sets off a humble and elegant background for Huawei’s cutting-edge technology. This man-made material not only traces the building’s past, but also connects technology and nature with a texture close to nature.
▼一楼全景图，panoramic view of first floor © 华为
▼一楼体验区，experience area on the first floor © 华为
▼材料概念，material concept © Arup
The history of Shanghai and this neighborhood has a long tradition of sharing and trading which imprints some of its original character in the layers of interventions, including the current one. Copper, usually used as an expensive decorative material in Shanghai, was selected for the metal covering the atrium surface due to its warmth and character as well as a gesture to its use in the electronic communications industry. Designed for disassembly with self-finished recyclable materials, circular design principles have been implemented throughout the design.
▼一楼HC，HC on the first floor © 华为
Designing an immersive experience
The Arup team worked closely with Huawei to study, analyse and develop an immersive experience based on deep understanding of the state-of-the-art products. Through extensive discussions on what Huawei technology brings to our modern life, the team combined the space and products with art and abstract digital expression, creating a multi-sensorial experience space for Huawei to showcase their ‘home living’, ‘mobile working’, ‘sound’ and ‘visual’ technologies.
▼二楼影音室，video room on the second floor © 华为
▼三楼售后服务区，after-sales service area on the third floor © 华为
Building a brand community
▼空间流线，circulation © Arup
User experience is the ultimate goal of product design and users can form their community based on communication and sharing of knowledge, technology and common experience. This is the community the Arup team defined for Huawei’s new flagship store – a community about the joy of sharing knowledge and the excitement of working together towards the future. The original courtyard of this building was covered over decades ago and transformed into an interior vertical movement space. To reshape the internal space of the store, the atrium was defined as the heart space from the very beginning. A triple height central volume with open views towards all three floors provides attraction to customers from all directions. The grand staircase with the illuminated ceiling becomes the Huawei community space and recalls the courtyard and sky previously lost to history. Facing the giant LED screen, people can learn and share the latest skills and technologies while sitting on the comfortable white open steps.
▼中庭社区，atrium community © 华为
▼中庭侧面视角，side view of the atrium © 华为
▼中庭仰视，looking up to the atrium © 华为
From a garden racecourse a century ago to today’s technology showcase, the historical building welcomes the public with a new mission: to connect the future with the past and form a community of inspiration and innovation. With Arup’s elegant and thoughtful design, the flagship store has become a showcase in its own right.
▼一层平面，1f plan © Arup
▼二层平面，2f plan © Arup
▼三层平面，3f plan © Arup
设计时间：2019.5.29 – 2020.6.24
设计团队：朱晓晴, 伍雨禾, 谭铖, 王莉英, David Hirsch, Filippo Cefis, Giusi Di Cienzo, Francesca Pedroni, Pia Panosch, Michele Vettorello, Alberto Proserpio, 王秋锐(实习)，魏泽桉(实习)。
Project name ：HUAWEI GLOBAL FLAGSHIP STORE
Design year & Completion Year ：2019.5.29 – 2020.6.24
Project Director ：Penny Cheung
Design Lead in Charge： Xin Wang
Design Advisor ：James Finestone
Chief Designer ：Ji Gan
Project Manager：Liki Ling
Project Team：Elaine Zhu, Yuhe Wu, Cheng Tan, Emma Wang, David Hirsch, Filippo Cefis, Giusi Di Cienzo, Francesca Pedroni, Pia Panosch, Michele Vettorello, Alberto Proserpio, Qiurui Wang(Intern) Ze’an Wei(Intern)
BIM Manager：Fabrizio Miele
Structural Engineer: Penny Cheung
MEP Engineer：Tom Gong
Fire Engineer：Tina Liu
Sustainability Engineer：Jiayin Pan