Harvest bag by Shanghai rong design & consulting Inc.

能变身的时尚米口袋

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来自上海一融设计咨询有限公司对gooood的分享。更多请至:Shanghai rong design & consulting Inc on gooood 
Appreciation towards Shanghai rong design & consulting Inc for providing the following description:

编织袋因其低廉的价格,简易的制作等特性成为了中国人最传统的谷物包装形式,但其负面特质也不计可数,一方面,市场里充斥的各类五颜六色的编织袋,大大阻碍了品牌的识别度,很多品牌因成本被迫使用编织袋后,最终产品只能淹没在无数其他同类产品的海洋中。更重要的问题是,使用完的编织袋成为了大量不可回收的垃圾,变成了环境的严重负担。

Harvest bag的设计巧妙的利用编织袋的坚韧特性,将其再拆开食用后变成了可循环利用的时尚挎包,配合现代时尚的视觉,用设计强化了材质的特性,让废物再生,让被人摈弃的材料发挥了不一样的光彩。

Harvest一词有丰收富足的意思,象征了产品农品食物的特质。而Harvest bag则寓意满载而归,呼应了未来产品可变成出行购物包的特质。

整体包形简洁纯粹,没有过多的图案和色彩,与设计的核心相一致,意在诠释品牌推广绿色环保及健康生活的理念。

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Woven bag is the most traditional packaging used for cereals in China due to its low price, easy production and so on. There are, however, many drawbacks to woven bags. On the one hand, the market is glutted with woven bags of all different colors, greatly hindering brand recognition. Due to the pressures of costs, many brand products are drowned by countless other similar products. More importantly, used woven bags produce a huge amount of non-recyclable garbage, posing a severe burden on the environment.

The ingenious Harvest bag can be recycled into fashion bag due to the woven bag’s feature of tenacity after unpacked for eating. Combined with fashionable visual effect and reinforced material properties, the waste is given a new life in a new form.

Harvest, literally meaning abundance, symbolizes the qualities of agricultural food products. While harvest bag is a symbol of fruitful results, echoing that the future product can serve as shopping bag.

The overall simple and pure bag, without excessive patterns and colors, is in keeping with the core design, indicating the concepts of environmental protection and healthy living as advocated by the brand.

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