GALLERY GIF multi brand showroom, Russia by Miyao Design Studio

Create place with infinite ideas in short time and with low budget

Project Specs

Location:

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Appreciation towards Miyao Design Studio  for providing the following description:

 

室内设计
INTERIOR

创造空间意义。业主希望将曾经的咖啡厅改造成新的空间,一方面帮助消费者了解当地新的年轻品牌,一方面也为品牌方提供展示作品的平台。设计团队与业主通力合作,创建了这个名为Gallery Gif的品牌集合式样品陈列室,结合了零售和展览的双重功能。

建筑原有的结构都被拆除,包括地板,天花板,墙壁以及一些过时的设备。该项目需要在短时间内以尽可能少的预算完成,因而设计团队需要快速制定设计策略并迅速实施。也因此,项目中的各项工作必须同时进行。设计团队率先完整了室内设计方案,制定了项目的整体逻辑框架及视觉概念,进而进行了品牌的搭建。

A place creates meaning. The client wanted to reorganize a former cafe into a space where people can get acquainted with young local brands or present their own projects. Together with the customer, we conducted research and created the multi brand showroom called Gallery Gif — a place where principles of retail stores and exhibition spaces have been combined.

There was nothing left that resembled the previous venture: the floors, the ceiling, the walls and outdated utilities were completely dismantled. This project was implemented with a small budget and in a short time, and it helped us make quick decisions and quickly implement them. All work there went in parallel. So, we developed the interior design project, which set the general logical framework of semantic and visual concepts, and only after that we proceeded with branding along with the construction work.

▼接待处,建筑原有的结构都被拆除,reception desk, nothing left that resembled the previous venture © ALEXANDER KHOM

在这个项目中,机动性尤为重要。业主希望陈列室中所有的结构都能够不断变化,演变出不同的形式。因此,空间的中心区域设有大量自由开放的空间,可以进行展演,讲座,大师课程等,或组织移动式展览。来参加活动的观众可以坐在软台上。软台内部设有空间,可以存放私人物品。

Mobility was especially important in this project. The client wanted everything in the showroom to constantly change, renew and take different forms. Therefore, there was a lot of free space in the middle of the room to conduct presentations, lectures and master classes, or organize mobile exhibitions. People coming to such events can sit on a soft pedestal, which also has some space inside to hold their possessions.

▼可存放私人物品的软台,soft pedestal which has some space inside to hold their possessions © ALEXANDER KHOM

▼墙壁上的金属板,metal pannel on walls © ALEXANDER KHOM

金属制的展台被放置在展厅周围。每个展台都是为每个品牌单独设计并制造的。展台的颜色从视觉上强调出它们之间的差异。总体上而言,空间被设定为统一的色调,并以混凝土,石膏和金属为主材。因此,色彩缤纷的展台更像是独立的艺术品。计划中,展台还会进行改造,在将来以新的形式投入使用。室内的照明采用了天花板金属条上的点状光源,这有助于根据不同的展位设置有效的光效。

该项目的极简主义不仅体现在设计风格上,还表现在项目的实施过程中。极短的时间和最小的预算,设计团队和业主一起,共同打造出一个创意迸发的地方。

Metal exhibition stands were placed around the perimeter of the showroom. Each of them was designed and manufactured specifically for each brand. The color identification of the stands was used to visually emphasize their differences from each other. In general, we decided to make the room monochrome, and use concrete, plaster and metal as the main materials, so the color designs of stands could look like separate art objects. It is also planned that the exhibition stands will be modified in the future, thus being used in a new perspective. Lighting is implemented with the help of spots on ceiling bars which also help to correctly set up light accents while changing the exhibition stands.

Minimalism in this project was expressed not only in general stylistic decisions, but also in the project implementation process itself. In a short time and with a minimum budget, we managed to create a place where new ideas could be born.

▼彩色的展台在色调统一的空间中仿佛独立的艺术品
the color designs of stands could look like separate art objects in monochrome room  © ALEXANDER KHOM

▼展架细部,detail of exhibition stands  © ALEXANDER KHOM

 

品牌
BRANDING

在完成了室内视觉效果的创作后,设计团队着手于品牌的搭建。陈列室的名称是与业主一同决定的,这个名字很好地表现出空间的总体概念。场所的概念来自于诸如互换性,情绪性,偶然性等理念的结合。设计团队基于这些理念,探索了它们的视觉性表达。最终,单色网格成为空间的基本图形元素,限定出空间的形状和边界。彩色的条状展台呈现出渐变的质感,暗含着品牌间的关联。作为项目的一部分,事务所还设计了一些列同主题的海报,横幅及邀请卡。

如何在室内呈现出品牌特征是该项目的一大重点。设计师为此设计了带有储存箱的架子,架子上模拟LED面板,在侧面带有可以移动的文字行。

▼网格是空间的基本图形元素,
grid became the basic graphic element © ALEXANDER KHOM

▼网格与彩色展架的组合
combination of grid and colorful exhibition stands © ALEXANDER KHOM

▼金属网体块细节,detail of the grid cube © ALEXANDER KHOM

After creating the visual part of the interior, we began to develop the branding. The name of the gallery was invented together with the client, and it greatly expressed the general concept of the place. Such associations as interchangeability, emotionality, and eventfulness ideally suited as general reference points. After that, a search for forms expressing these concepts in visual communication was conducted. As a result, a monochrome grid became the basic graphic element which determines the shape of the environment and distorts the space around. The colors of the exhibition stands that were used in the interior were reflected in color gradients and stripes, expressing the connection of brands among themselves. As part of this concept, we created a line of posters, banners and invitation cards.

We also puzzled out how to reflect the elements of branding in the interior. The whole idea was to place large racks with storage boxes which have analog LED panels with moving lines of text on their sides.

▼同主题的海报和横幅,posters, banners of the same concept © ALEXANDER KHOM

 

艺术
ART

在项目的最后几个小时里,设计师还完成了艺术品的创作。这件艺术品表达了设计师们的思想,即只要饱含热情,就应该立即行动,发挥出自己的潜力以创造并不断尝试新事物。这件艺术品看似简单,但却是项目中必不可少的一部分,因为它反映了空间的功能及空间存在的意义:无限明亮的事物诞生于无限空旷的空间,形成无限变量的可能。

At the end of this project, we launched the creation of an artwork that was completed in a few hours. It expressed such ideas that one needs to move quickly, realize their potential, create and constantly try new things, because the only thing needed for it is some enthusiasm. This art may seem extremely simple, but that is its essential part. In this work, we reflected what this room is capable of and why it now exists. Infinitely bright objects are born in an infinitely empty place forming an infinite number of variants.

▼反映空间内涵的艺术品创作,artwork reflecting space meaning © ALEXANDER KHOM

▼平面图,plan © Miyao Design Studio

TEAM:
Lead Architect: Katerina Borodina;
Art Director: Sergei Piterskii;
Graphic Designer: Anton Tretyak;
Artist: Vladislav Dashkin

More: Miyao Design Studio.
更多关于他们:Miyao Design Studio on gooood

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