“Dreams-Chasing” Life & Art Showroom, China by AD ARCHITECTURE

A world of dreams created by solid and void space

Project Specs


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“In the gray space, a red gyro rotates at a high speed around the center fulcrum. The gravitational force at the edge continues to be generated and resists the center support. A gaze in the endless rotation causes people to fall into the abyss of dreams, mysterious, dark and overlapping…”, everyone has a dream, which is an illusory yet real experience. Dreams provide more space for people to think about infinity, transcending the boundaries of real space, chasing, exploring and conquering in dreams while looking backward at the self and superego in personality. Perhaps it is also an encouragement for people to contemplate in real life. And that’s why we call it Dreams-Chasing.



The project is located inside a mall in the suburbs. The space is mainly targeted for displaying furniture and mattresses. The designer defines it as life & art showroom. The site is a narrow rectangular space in east-west direction, with a standard column grid structure and evenly distributed windows on the north and south walls, resulting in a single spatial form. Based on the ingenious conception of space, the designer pushes the background of the project to the edge of the dream, and explores the diverse meanings of showroom space under the condition of limited space structure through the concept of “taking objects as reality, space as virtual, and dreams as the world”.

▼空间重构详解图,the detailed diagram of the spatial restructuring


▼前台,圆弧墙体使充满张力的空间增强了趣味,the reception, the arc-shaped wall adds fun to the space that is filled with tension

▼从休息区看前台,viewing from the rest area to the reception

▼放映区,圆弧墙体使充满张力的空间增强了趣味,reflecting area, the arc-shaped form adds fun to the space that is filled with tension

▼床垫展示区,展厅内的倾斜墙体指向未知的边缘,mattress display area, the sloping wall seems to point to an unknown edge

By refining the volume of the form, the versatile geometry functions as division of space while independent from the space. The arc-shaped form adds fun to the space that is filled with tension, and the missing hole not only implies the beginning of each unknown space, but also allows the spaces to penetrate each other. A sloping wall seems to point to an unknown edge. Under the superposition of multiple forms and spaces, the viewers are guided into a world between dream and reality. The space is no longer limited to displaying, instead it is a space that can be perceived, thus generating subjective experience and memory.

▼家具展示区,圆弧墙体上缺失的洞口既暗示着一个未知空间的开始,又使空间相互渗透,the furniture display area, the missing hole on the arc-shaped wall not only implies the beginning of each unknown space, but also allows the spaces to penetrate each other


Space is virtual. In fact, in the virtual state, the narratives are allowed not to be presented in the order of events. To avoid a single linear space form, the design opens the non-load-bearing partition wall that combines the structure from the very beginning. Simple and pure geometrical form is interspersed in the framework of structure, and the original space is decomposed and reconstructed, creating spaces of different shapes and interconnections, both inside and outside, thus the boundaries of space are blurred.

▼家具展示区,简洁、纯粹的几何形体穿插展厅的结构框架中,the furniture display area, simple and pure geometrical form is interspersed in the framework of structure


Objects as reality. From spatial memory to empathy, objects are the spiritual carrier of life, the viewers’ token in space, and the continuation of emotions, presented in the form of freedom, revealing life in space and returning to the essence of life. Take dreams as the world, where the viewers are in self-observation.

▼展厅空间细节,静谧的光影空间,details of the exhibition space with a light and shadow effect

▼形体概念,geometric forms

▼模型照片,physical model

▼平面布置及结构图,floor plan & structural plan

Project name: Dreams-Chasing | Life & Art Showroom
Chief designer: XIE Peihe
Construction team: AD CONSTRUCTION
Project location: Shantou, Guangdong, China
Building area: 480 m2
Main materials: concrete, white latex paint, black latex paint, plastic flooring
Design time: September, 2018
Completion time: December, 2018
Photographer: Ouyang Yun


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