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Appreciation towards TPG Architecture for providing the following description. (Photo by Eric Laignel)

继上次波士顿办公室的成功合作后， MullenLowe再度邀请TPG Architecture为他们位于温斯顿塞勒姆市 Wake Forest创意新区内37500平方英尺的办公室进行室内设计。 MullenLowe希望设计能够像每一位到来的客人传达他们作为广告行业“挑战者”的角色，一个生机勃勃、无所畏惧、活跃于全球市场的公司。

MullenLowe的员工以不同的学术背景为多样化的客户提供服务，因而他们的工作空间必须灵活而极具启发性。办公室所在的空间在改造前便已让人惊艳，这座建于1930年代的香烟工厂拥有14英尺的层高，内部开阔宽敞，深色金属框架的窗格与裸露的混凝土为改造设计奠定了粗犷的基调。

▼ MullenLowe办公室入口空间，Entrance of the MullenLowe Office

After a successful teaming for the design of their Boston headquarters, MullenLowe engaged TPG Architecture to design its new office in Winston-Salem, NC: a 37,500 square foot space in the city’s newly developed Wake Forest Innovation Quarter. The office design was an opportunity to create a strong communications touchpoint expressing MullenLowe’s identity as a “challenger” in the advertising industry, a scrappy do-everything ad firm with a global reach.

MullenLowe’s staff work in multiple disciplines for diverse clientele, so their space had to be flexible and inspirational. The space itself was breathtaking when the design team first walked through. Built in the 1930’s, the building was originally a tobacco factory. A large, deep floorplate, 14’ ceilings and metal-frame windows were the raw materials that provided the framework for MullenLowe’s new offices.

▼ 开放的办公区域，The open working area

建筑师将数个方形盒子嵌入支撑柱体之间，形成了层层镶嵌的空间结构，在完整保留墙体与天花肌理的同时划分出不同的功能区间，表达了其对原有结构的尊重与执意。

The design concept was to respect and celebrate the existing structure, leaving the walls and ceiling untouched by using floating free forms – rectangular boxes built between the columns – to create space within the space.

▼ 方形盒子嵌入支撑柱体之间，The rectangular boxes are built between the columns

L形的建筑平面自然而然地将内部空间划分为了截然不同的两个部分。前台接待区位于两翼的交汇处，开阔中庭中的楼梯连接着一层大堂与办公室。建筑师以接待处与细分空间的方形盒体成功地实现了两翼空间的衔接与过渡，不同的功能空间各居其位，而可移动的墙体带来了空间开放度与创作环境的无数种变化，如业主所愿，在会议室、展览室、摄影与录音工作室和阶梯投影室中切换。

The L-shaped floor plate naturally split the space in two distinct wings. The reception area is logically situated at the vertex of the wings, in an existing open atrium with stairs to the lobby. By placing reception there and using the free form boxes to subdivide the space, the design team was able to bring focus and continuity to the plan, dividing the raw space into functional neighborhoods and providing myriad open and inspiring creative environments. The program required an assortment of collaborative spaces including conference rooms, huddle booths, photo and recording studios, and a media screening room with stadium seating.

▼ 可移动的墙体带来了空间开放度与创作环境的无数种变化，The movable walls provide myriad open and inspiring creative environments

▼ 盒体内部空间，Inside the box

裸露在外的结构梁柱上仍覆盖着已度过近百年时光的粉刷涂料，仅经过了最小程度的喷砂处理以防止剥落。空间的整饰与家具则呼应着建筑空间，粗犷而不加修饰。方形盒体的外立面以胶合板和深灰色的石膏灰胶纸夹板覆盖着，深色的椅子则仿佛是油漆剥落后混凝土墙壁的色彩。随处可见的冲孔金属板让员工可以随时随地展开讨论，但同时也丝毫不会影响到空间的开放性与流动性。

Structural columns and beams were left exposed, still coated with nearly a century of layered paint, which was minimally sandblasted to prevent peeling. Finishes and furniture were inspired by the raw space; the free form boxes are clad in plywood and dark-gray painted sheetrock, while the chair colors were sampled from the peeling paint on the concrete walls. The designers devised a system of perforated metal screens to allow for magnetic pin-up space throughout the office without interrupting the openness and fluidity of the floor.

▼ 裸露的天花与梁柱、深色的椅子以及冲孔金属板，The exposed ceiling, structural columns and beams, black chairs and the perforated metal screens

▼ 冲孔金属板让员工可以随时随地展开讨论同时也不会影响到空间的开放性与流动性，The perforated metal screens allow for magnetic pin-up space without interrupting the openness and fluidity of the floor.

▼办公室中斑驳的墙壁，The peeling paint on the concrete walls

如今，这片属于MullenLowe的场地已成为艺术委员会等当地组织以及外部供应商举办活动的最好选择，例如当地的咖啡店便可以利用这片场所为活动提供在场的咖啡师。而对于公司内部，开放的工作环境与舒适的公共空间也触发了更多的灵感碰撞与合作，也让MullenLowe在招聘与销售市场上备受好评。

Today, MullenLowe’s space is more conducive for hosting events for local groups such as the Arts Council, as well as outside vendors, such as the local coffee house who provide the staff with on-site barista. Internally, the open work environment and common areas allow for more accidental collisions and natural collaborations, all of which are selling points when hiring new talent and pitching clients.

▼ 公共活动空间，Public area

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