We approach design as an editing process: a search for the essential elements involved in communicating an idea, from the conceptual to technical. It involves constant revising and excision of the dispensable. Because of this, our work is often painstakingly detailed, aiming not only for our design solutions to look simple, but to be simple in their manufacture. We strive for the skillful elegance of professional athletes, able to achieve multiple goals with a single movement. Our pursuit with this approach is a raw, abstract design quality. A sort of nakedness.
