Companion · HEYTEA Pet Friendly Theme Store, China by UND Design Studio

To build an offline social space for both people and pets

Project Specs

Design:
Location:

非常感谢 UND设计事务所(联系邮箱:und_ltd@126.com) 予gooood分享以下内容。更多关于:UNI DESIGN on gooood
Appreciations towards UNI DESIGN (contact: und_ltd@126.com) for providing the following description:

人类的爱、希望和恐惧与动物没有什么两样,他们就像阳光,出于同源,落于同地。——约翰·默尔
Human love, hope, and fear are no different from animals. They are like sunlight, coming from the same origin and falling in the same place. — John Moore

即使有不同的躯体,万物生灵仍然拥有一样的灵魂,关爱宠物是对自然生命的一种重视;人与宠物的关系,不仅是个体、家庭与宠物之间的关系,同时也是人类与动物之间的社会关系;

Even if there are different bodies, all creatures still have the same soul. Caring for pets is an emphasis on natural life; the relationship between humans and pets is not only the relationship between individuals, families and pets, but also between humans and animals’ social relations.

© UND设计事务所

HEYTEA喜茶宠物友好主题店,源自“它经济”的崛起,设计师试图在此商业空间中植入一定的人文关怀与社会关怀。项目选址于深圳罗湖喜荟城,作为一座年轻的移民城市,在陌生化社会里,人们更加渴望获得情感上的慰藉,据此,设计师将空间定性为:陪伴者。“陪伴者”一是指向宠物,二是隐喻人。

▼视频,video © UND设计事务所

The HEYTEA pet-friendly theme store originated from the rise of “it economy”. The designer tried to implant a certain amount of humanistic and social care in this commercial space. The project is located in Shenzhen Luohu Xihui City. As a young immigrant city, people are more eager for emotional comfort in a defamiliarized society. Based on this, the designer defines the space as: companion. The “accompaniment” refers to pets and metaphors people.

▼设计概念,concept © UND设计事务所

 

适度设计 | Moderate design

“适度”设计即恰当设计,可以理解为对设计“度”的把握。在此项目之中,适度不仅指向视觉可见的减法设计,还包括认知上的边界,一种人与宠物相处的心理界线。虽然是为爱宠而设计的空间,但爱与宠并不意味着无边界的亲密。如何拿捏好宠物与人之间的距离,既能保护宠物天性,又能与人群融洽相处?设计师将空间划分为内外两个区域。室内为宠物止步区,室外为宠物活动区。

“Moderate” design means proper design, which can be understood as a grasp of the “degree” of design. In this project, moderation not only refers to the visually visible subtractive design, but also includes the cognitive boundary, a psychological boundary between people and pets. Although it is a space designed for pets, love and pets do not mean borderless intimacy. How to manage the distance between pets and people, so as to protect the pet’s nature and get along well with the crowd? The designer divided the space into two areas, inside and outside. The indoor area is a pet stop area, and the outdoor area is a pet activity area.

▼店铺室外空间,outdoor area © 山外视觉

▼标识细节,sign and logo details © 山外视觉

 

友好设计 | Friendly design

室外宠物活动区,遵循宠物自身的生活习性以及人类相处的方式,定制设计了如宠物停靠站、宠物便便处理、宠物座椅等一系列家具与设施。比如长条凳旁设有两个可以活动的圆环,可用作宠物拴绳环,亦可用以放置宠物的食皿,椅面上则设有防捣蛋杯槽,用以放置顾客的饮品,以此来引导爱宠人士的行为。

▼室外宠物活动区,outdoor pet activity area © 山外视觉

In the outdoor pet activity area, a series of furniture and facilities such as pet docking stations, pet poop handling, pet seats, etc. are custom-designed in accordance with the pet’s own living habits and the way humans get along. For example, there are two movable rings next to the bench, which can be used as a leash for pets, and can also be used to place pets, and there are anti-trick or treat cups on the chair surface to place customers’ drinks. In order to guide the behavior of pet lovers.

▼定制家具与设施,custom-designed furniture and facilities © 山外视觉

外摆空间设计所承担的功能和使用尺度上,都是围绕人与宠物发生,包括动线、家具、材料,兼顾使用到视觉上。场地之中,座位形式可灵活调整,每个独立空间都可以通过有机选择、组合,配置成更大型的沙龙空间,以满足不同规模的群体交流需求。

空间形态上,通过阶梯式布局形成卡座空间,消解场地的内外高低落差,同时形成新的功能形态。踏步的高度和宽度有所退让,以便利宠物的使用。主入口作了拐角处理形成平缓过渡以保障室内温度,同时达到节约能源的目的。

围绕LED屏幕,空间自然形成一个媒介场景,可用作信息沟通平台,帮助受众从自发性社交走向组织性社交。

The functions and scales of the external pendulum space design are all around people and pets, including moving lines, furniture, and materials, taking into account the use of vision. In the venue, the seating form can be flexibly adjusted, and each independent space can be configured into a larger salon space through organic selection and combination to meet the communication needs of groups of different sizes.

In terms of spatial form, the deck space is formed through a stepped layout, which eliminates the height difference between the inside and outside of the site and forms a new functional form at the same time. The height and width of the steps have been reduced to facilitate the use of pets. The main entrance has been treated with corners to form a smooth transition to ensure the indoor temperature and achieve the purpose of saving energy.

Surrounding the LED screen, the space naturally forms a media scene that can be used as an information communication platform to help the audience move from spontaneous social interaction to organizational social interaction.

▼阶梯座位,the stepped seating area © 山外视觉

▼座位细节,seating details © 山外视觉

▼LED屏幕,LED screen © 山外视觉

探讨人与宠物、宠物与空间之间的联系,把设计对象从传统的“以人为中心”逐渐转变为“以人和宠物为中心”,形成一个以人为本、以宠物为中心的空间系统。设计策略需要解决:“人”与“宠物”两个向度的创作链接;商业空间的排他性以及标准化;设计美学中人文价值的思考。

Explore the relationship between people and pets, pets and space, and gradually transform the design object from the traditional “people-centered” to “people and pets-centered”, forming a people-oriented and pet-centered space system. The design strategy needs to be resolved: the creation link of the two dimensions of “people” and “pets”; the exclusivity and standardization of commercial spaces; the consideration of humanistic value in design aesthetics.

▼设计示意,diagram © UND设计事务所

 

过渡设计 | Transition design

室外设计主要以“宠物”的使用为尺度,室内设计主要以“人”的使用为尺度,而萌宠作为主题元素贯穿衔接起两个空间。平面视觉端携手品牌联名,与不同领域的创作者,一起探索品牌文化输出。

The outdoor design is mainly based on the use of “pets”, the interior design is mainly based on the use of “people”, and cute pets are used as thematic elements to link the two spaces. The graphic visual end joins hands with the brand to jointly explore the output of brand culture with creators in different fields.

▼窗边座位,seating area along the window © 山外视觉

▼自助打包台,pack-up table © 山外视觉

▼室内细节,interior details © 山外视觉

室内空间的宠物社区榜旋转墙,作为另一个流动分享平台,增加爱宠人士的交流与互动。

The rotating wall of the pet community list in the indoor space serves as another mobile sharing platform to increase communication and interaction among pet lovers.

▼旋转墙,rotating wall © 山外视觉

 

舒适设计 | Comfortable design

舒适感带来情感认同。从HEYTEA的品牌基因出发,室内设计注重设计的温度,调性更加温暖友好。整体空间追求简洁朴素、经久耐用的形式,在体量上追求弱化视觉,而不主张强烈的视觉冲击。

Comfort brings emotional identification. Starting from the brand genes of HEYTEA, interior design pays attention to the design temperature, and the tone is more warm and friendly. The overall space pursues a simple, simple and durable form, and seeks to weaken the vision in terms of volume, and does not advocate strong visual impact.

▼吧台区,bar area © 山外视觉

色系上选用更具亲和力的大地色;材料上倾向选用环保舒适的产品,比如能消解空间的噪音的木纹吸音板;家具形态上采用偏圆润的弧线设计,以此消解碰撞产生的不友好的行为。

The color system uses a more affinity earth color; the material tends to choose environmentally friendly and comfortable products, such as wood grain sound-absorbing panels that can eliminate the noise of the space; the furniture shape uses a rounded arc design to eliminate the impact caused by collisions. Friendly behavior.

▼材料和家具细节,material and furniture details © 山外视觉

品牌文化区,以“萌宠”装置为纽带,通过主题化及精细化的创作手法,成为向消费者传递宠物友好主题的补充与延展,形成室内空间的“打卡点”。工艺上为人工戳戳绣,配以温润的木纹吸音板等材料,形成层次丰富的视觉效果。

The brand cultural area, with the “cute pet” installation as the link, through thematic and refined creative techniques, becomes a supplement and extension of the delivery of pet-friendly themes to consumers, forming a “check-in point” for the indoor space. The craftsmanship is manual stamping and embroidery, with warm wood grain sound-absorbing board and other materials to form a rich visual effect.

▼萌宠墙座位区,Pet wall seating area © 山外视觉

▼萌宠墙细节,Pet wall details © 山外视觉

 

精准设计 | Precision design

空间的高效落成基于设计策略的精准制定。HEYTEA作为一家方兴未艾的连锁茶饮品牌,综合考量其发展速度,材料的可得性以及后期运营维护的成本,设计师将整体空间布局模组化,家具设计也尽量纤巧化,以不会占用太多空间的隐蔽性设计为主。

The efficient completion of the space is based on the precise formulation of design strategies. As an ascendant chain tea brand, HEYTEA comprehensively considers its development speed, material availability, and later operation and maintenance costs. The designer modularizes the overall space layout, and the furniture design is as compact as possible so as not to occupy too much space. Multi-space concealed design is the main feature.

▼家具分析示意,furniture analysis chart © UND设计事务所

 

延伸 | Extend

借助空间设计策略,引导人们养成友好的行为模式,是UND素来致力达成的。友好设计不仅能创造更高的商业附加值,还能潜移默化传播一种更健康的生活方式,触动人们新的思考与认知。作为一个试验平台,宠物友好店,以“萌宠”为沟通媒介,在线下构建一个“社交空间”,增加品牌和消费者之间的粘性,增进人与宠物之间的情感链接,帮助空巢群体形成新的社会关系。在此项目的实践上,比起功能美学意义上的设计,设计师更关注的是其人文与社会关怀的延伸。

Using space design strategies to guide people to develop friendly behavior patterns is what UND has always been committed to achieving. Friendly design can not only create higher commercial added value, but also subtly spread a healthier lifestyle, and touch people’s new thinking and cognition. As a test platform, the pet-friendly store uses “cute pets” as a communication medium to build an offline “social space” to increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nests Groups form new social relations. In the practice of this project, the designer is more concerned about the extension of its humanistic and social care than the design in the sense of functional aesthetics.

▼萌宠墙座位区入口,entrance to pet wall seating area © 山外视觉

▼轴测分解图,axon © UND设计事务所

▼平面图,plan © UND设计事务所

项目名称 丨 陪伴者·HEYTEA喜茶宠物友好主题店
项目地点 丨 中国 深圳
项目业主 丨 HEYTEA 喜茶
项目面积 丨 285㎡
竣工时间 丨 2020/10
设计团队 丨 UND设计事务所
主案设计 丨 马英康 马衍浩 张明统 黄树斌 王润维
参与设计 丨 莫永端 陆建聪 李家威
品推管理 丨 严丽洁
项目摄影 丨 山外视觉
宠物模特 丨 太南 Mango
主要材料 丨 实木塑 人造石 仿木纹铝 泡沫铝 不锈钢 木纹吸音板 毛毡

Project Name 丨 Companion•HEYTEA Pet Friendly Theme Store
Project location 丨 Shenzhen, China
Project owner 丨 HEYTEA
Project area 丨 285㎡
Completion time 丨 2020/10
Design team 丨 UND Design Studio
Main case design丨Yingkang Ma, Yanhao Ma, Mingtong Zhang, Shubin Huang, Runwei Wang
Participate in the design 丨 Yongduan Mo, Jiancong Lu, Jiawei Li
Pin push management 丨 Lijie Yan
Project photography丨Shanwai Vision
Pet Model 丨 Tainan Mango
Main material 丨Solid wood plastic, artificial stone, imitation wood grain aluminum, foam aluminum, stainless steel, wood grain sound-absorbing board, felt

More: UND设计事务所(联系邮箱:und_ltd@126.com)。更多关于:UNI DESIGN on gooood

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