商业景观中的水景观 Waterscape in the Commercial landscape

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商业景观中的水景观

Waterscape in the Commercial landscape

By Vivian, 素水设计

原创文章,转载请注明作者。

“Water gives things wings…

Only in water can we truly grasp the three-dimensionality of space.” 

 

– Charles Moore

“水予以万物翅膀……

唯有在水中,我们才能真实地感受到空间之三维。”

——查尔斯·摩尔

 

Charles Moore的这句话道出了水的本质,水是一种神奇的语言。水本无形,它的物理特性让它能轻易地跟随容器而呈现不同的面貌,独特的延展性使得水能呈现无以计数的不同效果。光的布置,介质的纹理, 颜色和动态都能给水带来无穷的变化。

“Water gives things wings…Only in water can we truly grasp the three-dimensionality of space.”- Charles Moore. The words of Charles Moore show the nature of water that water is a magical language. Water is essentially formless, but it can show different appearance since its physical property, and it can show countless effects because of its unique malleability. The arrangements of the light, the texture, color and dynamic condition of the medium can make the water vary infinitely.

 

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水景给现代商业体带来了不少价值。其一,水在中国文化中已经根深蒂固,每个发展商在商业体开发时都 会注重对风水的考虑。水喻财,水的寓意对商业格外重要。其二,如果说建筑是体,景观是面,那水景发挥的就是线和点的作用,作为线和点将商业体的所有区域串联起来,确保能把客人引导到商业体的每个角落。其三,水景是大景观中唯一会动的如此灵动的元素,眼球总是会被动态的元素所吸引,同时恰到好处 的水声也给人带来身心愉悦的享受。水的这些特性使得开发者在商业体策划初期就考虑,同时从设计和营 销的角度,用水景去引导和影响消费者的行动流线和消费行为。

The waterscape creates much value to the modern commercial complex. Firstly, water is deep-rooted in Chinese culture, every developer always considers the Chinese Fengshui during the commercial complex development. Water means wealth in China, so the meaning of water is especially important to the commerce. Secondly, if the architecture is the block and the landscape is plane, the waterscape will play a role as the line and point, and link all the areas of the commercial complex, in order to lead the guests to every corner of the commercial complex. Thirdly, the waterscape is such a flexible and only movable element in the surrounding environment. The dynamic element is always attractive, while the sound of water can also be enjoyable. The developers have considered about these natures of water since the very beginning of the project, and influenced the consumer flow and their behavior from the angle of marketing.

 

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近几年,商业地产的发展体现了两点:追求独特化和品质化。发展商意在开发有特色的商业体,避免同质化,吸引消费者;品质化则是永恒的追求,高品质的购物环境始终给人带来愉悦的购物享受。水景无论从 独特性还是品质感的角度,都有文章可做。日本的 Cannel City 对水景的运用给中国的商业综合体带来了 启发,第一个展现就是南京水游城。消费者享受着“阳光空气山谷水系”主题的商业环境,开发者享受着 人群带来的销售额。上海 K11 的巨型水幕也显示了水景在商业体的重要性。水这一元素激活了一种奇妙的气氛,让商业体看上去不那么商业了,而是充满了生活气息和艺术气氛。

Recent years, the development of commercial property has showed two phenomena: pursuing specialty and quality. The developers intend to develop the distinctive commercial complex, and to attract the consumers avoiding being the similar. While the quality is an eternal pursuit, as the high-quality shopping environment always brings a joyful shopping experience. No matter from the specialty or the quality angle, we can make an issue of the waterscape. The waterscape application of the Cannel City in the Japan brings the inspiration to the Chinese commercial complex, which is firstly shown in the Nanjing Aqua City. While the consumers enjoying the commercial environment with the theme of “Sunshine, Flesh air, Valley and the Water Stream”, the developers are enjoying the sale from the consumers. The large water curtain of the Shanghai K11 also shows the importance of the waterscape. The water element stimulates a fantastic atmosphere, which makes the commercial complex seem not so commercial, but filled with vitality and artistic atmosphere.

 

越来越多的发展商开始尝试用水景在商业的独特性和品质感上做文章,但是许多效果不是很理想。我总结的原因是不外乎关于水景的营销价值和景观价值两点。对于水景在商业体的营销价值,很多设计师甚至发展商忽略了这点,只利用了水的景观价值。关于水的景观价值,又没有认识到水景其实是一个跨专业的综合行业。大部分人认为水景只是个景观设计的范畴,景观设计师可以搞定一切。其实水景设计融合了景观设计,喷泉给排水,水下照明,喷泉设备,水质管理,喷泉控制系统等专业。仅从景观设计和喷泉给排水的角度举例剖析:与水景最接近的设计行业是景观设计,然而景观设计师不熟悉喷泉系统和给排水原理,担心无法确保设计的可实施性而趋从了保守。与水景最接近的技术行业是给排水设计,然而给排水设计师又难从环境艺术的角度全面把握水景的效果。总而言之,策划一个水景之前需要完整认识水景的价值和作用,然后再考虑怎么去用它。

There are increasing number of developers start to make an issue of the waterscape specialty and quality in the commercial area, but many of them are not successful. The reasons I summarize are nothing but marketing value and landscape value of waterscape. Many designers and even the developers neglect the marketing value of the waterscape in the commercial complex, and only make use of the landscape value. As for the landscape value of the waterscape, they haven’t realized the waterscape is a trans-disciplinary comprehensive industry. Most people think that the waterscape is just in the category of the landscape design, which the landscape designers can get all things done. Actually, the waterscape integrates different professions including landscape design, fountain water supply and drainage, underwater lighting, fountain equipment, water quality management, fountain control system, etc. Just analyze the landscape design and the fountain water supply and drainage as the examples: the closest design industry to the waterscape is the landscape design, but the landscape designers are not familiar with the fountain system and the water supply and drainage system, and they will follow the tradition worrying that the design cannot be put into effect. And the closest technological industry to the waterscape is the drainage design, but it is difficult for the drainage designers to overall control the waterscape effect from the environmental art angle. In one word, we should fully understand the waterscape value and function before planning and using it.

 

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浅谈一下关于商业水景的未来。水只是一种元素,这种元素要融入商业景观大环境中才能绽放光彩。多专业合作是未来设计行业的发展趋势。除传统水景之外,水景联合舞台策划,商演等作为一种商业营销的表演模式;水景联合舞美灯光,T 台发布作为一种商业营销的展示模式;水景联合其他互动艺术作为一种商 业营销的艺术品展示模式。此外,互动水秀,水中餐厅,水下客房等都是商业开发未来可发展的新模式。

I want to have a brief talk about the future of the commercial waterscape. Water is just an element which only integrates into the macro commercial landscape can it burst into bloom. The multi-specialty cooperation is the development tendency of the future design industry. In addition to the traditional waterscape, there are many other modes including the business marketing performance mode combining the waterscape with the stage planning and the commercial performance, the business marketing exhibition mode combining the waterscape with the stage lighting and T-stage presentation, and the business marketing artwork exhibition mode combining the waterscape with other interactive art. What’s more, the interactive water shows, the underwater restaurant and the underwater rooms are the new challenge that can be developed in future business development.