The project is to design its first flahship retail store for MOUTAI located in Sydney, Australia. The classic and signature Moutai white ceramic bottle naturally came to mind for the design concept. The end result is an artistic installation of 1000 customized Moutai bottles lining the ceiling of the shop. Design of the display system were constructed of all clear acrylic to symbolize the clear colour of the beverage, all complimented by a custom made series of acrylic furniture designed by JinR of The Green T House in Beijing.
茅台旗舰店项目位于澳大利亚悉尼，为当地第一家茅台旗舰店。茅台酒标志性的经典白瓷瓶为设计概念，以传统中国元素为基准，1000个特制茅台酒瓶悬挂在天花，成为独特的艺术装置。空间设计的处理手法着重于强调延伸国酒茅台的产品独特性，如陶瓷瓶身，透明无色的醇酒等，更利用了店铺原有的建筑布局，以灯光效果营造了每瓶酒的独一和稀有性。展示酒柜和定制家具全部由透明亚克力制作，用以象征酒液的清澈纯净。
Project Name: MOUTAI FLAGSHIP STORE
Design Year: 2013
Location: Sydney Australia
Design: PARING ONIONS DESIGN
