Chow Sang Sang Jewellery Shopfront by PLY Union

a three dimensional wave created with metal truss

Project Specs

Design:
Location:
Materials:

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Appreciations towards PLY Union for providing the following description:

珠宝店设有两层零售楼面,首层为展示橱窗,招牌由一层延伸至二层。广东道店属超过十年的旧店,由于商场业主清拆位于一层的檐篷,招牌得以延伸至二层。由于首层后退于商场立面,招牌与橱窗相对独立。

The jewellery shop comprises two retail floors, with showcase shopfront on G/F and signboard extending from 1/F to 2/F. The shop was an existing one for more than ten years. The decision of landlord to demolish the canopy along the façade of shopping mall on 1/F provided an opportunity to extend the shop display from 1/F to 2/F. As the shopfront on G/F is set back from the building footprint, the signboard is rather disconnected from the shopfront.

▼正立面,the front view

本设计探讨600毫米的可容许招牌安装空间的可能性,以立体几何图案演译珠宝店品牌的吉祥物-鱼群。

由于广东道行人路狭窄,设计的观赏目标为对面途人。设计以121组垂直”桁架”并配以视觉干涉构件,以线性构件组成了针对观赏角度而变化的几何图案。

The design explored the potential of the allowable 600mm installation zone for wall signboard to attain a 3-dimensional re-interpretation of the brand mascot- shoal of fish.

Due to the narrowness of pavement on Canton Road, the signboard targeted the audience on the opposite side of road. The design adopted 121 sets of vertical “truss” profiles formed by 3 different metal profiles with interference components to achieve a graphical composition which “transformed” relative to the movement of viewer.

▼以121组垂直”桁架”打造的波浪在不同视角下呈现出波浪起伏般的效果,121 sets of vertical “truss” profiles to achieve a graphical composition changing under different perspectives

借着不同构件组合、其连接节点及光与影的相互作用,招牌设计表现了珠宝金饰行业对精巧手工的追求。

Through the interplay of the different component profiles, their connection details, light and shadows, the signboards subtly manifested the exquisite craftsmanship cultivated in the jewellery making industry.

▼近景,close-up view

▼夜间,金属光泽赋予立面更加微妙的细节,the metallic luster gives the facade a more subtle detail at night

▼夜景,night view

▼立面图,elevations

▼视线分析图,sight diagram

▼杆件定位图,location drawing

▼三维及大样图,3d view and detail drawing

       

客户:周生生珠宝金行有限公司
项目地址:香港九龙尖沙咀广东道30号新港中心地铺G38F

完成年份:2015

景观面积:招牌面积约117平方米

摄影:Office for Documentation of Built Environments http://www.odbe.co/

Location: Canton Road, Hong Kong

Client: Chow Sang Sang Jewellery Co., Ltd.
PLY Union Design Team: Lucia Cheung, Raymond Chan, Match Chan, Samantha Tam, Fondie Choi, Alex Yu
Year of Completion: 2015
Signboard Surface Area 117m2
Photographer: Office for Documentation of Built Environments http://www.odbe.co/

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