Negative film is the name for a photographic film that will give images which have their colors inverted, after development. This inversion means that the complementary color is used, for example, if in reality the colour is red, it might appear to be cyan on the negative film. Roll film is being preserved in the form of negative film.
▼影院大堂一览，overall view of the cinema lobby
The most striking visual effect in the lobby is the contrast between red and white colours. There seems to be an invisible light wall in the space. The whole lobby is divided into two spaces in red and white. The white marble extends from the entrance to the ticket gate. When it combines with the red stones, they work together to turn the whole space into a striking scene of red.
▼大堂由红白两色分割，the lobby is divided by red and white colors
The designers have also considered many families or youngsters would go to see the movies in groups. These audience groups are all expecting to be entertained by this movie viewing experience. This is the reason why the designers have thought about some individual game themes at the beginning of the design development. They added a huge slide in the lobby design and used it throughout the whole design concept – from the red and white distinction to the whole illustration of forms. They would like to give the audience new whole new entertainment feeling and playing vibe, so to stand out from other cinema projects. Even if the audience does not really play with the slide, they would immediately think it’s funny when seeing it. They can also really climb up and slide down to truly enjoy being a child again.
the facilities in the lobby bring an entertainment feeling
When you step into the ‘red’ space, the red color of the walls and ceiling, combined with the red light, makes you feel like you have stepped into another completely different space. The white space seems so far far away. When you walk towards the cinema along the red space, there are clear signs to guide you towards different auditoriums.
The public areas of the hallway have also been designed as a children’s activity areas, using tubes to extend throughout the space. Children can sit on these tubes or climb along the tubes to have fun. The designers have also added extra seating arranged in a circle to increase the interaction between parents and children.
tubes for children to play in the hallway
Walking into the auditorium with giant screen, the contrast between red and cyan gives a more shocking visual effect. It seems that the two colors collide in a space, and the distinct strokes are integrated into one, as if there is a light that separates the space from top to bottom. Cyan and red are the complementary colors of the negative film. The designers follow the theme of ‘negative film’ in the choice of color as well – in conjunction with the lighting of the ceiling wall and the color of the seat, the details of the entire space are consistent throughout the whole space.
▼影厅空间由两种颜色分割，two colors contrast in the auditorium
The theme design of this negative film concept is being demonstrated with the use of colours matching. The clear division of the space makes the interior more interesting and vivid, rather than the ‘combination’ in the traditional sense. This new approach is designers’ new attempt to match the lights with a stronger contrast of complementary colors. This project is a good example of designers’ persistence towards design – inspired by tradition, yet breaking the boundaries in details.
▼颜色搭配形成独特的观影氛围，unique atmosphere created by contrast between colors
Project name: Xi’an changjiang insun cinema
Design: One Plus Partnership
Contact e-mail: firstname.lastname@example.org
Design & Completion Year: JULY-2019
Leader designer & Team: Ajax Law & Virginia Lung
Project location: XI’AN
Gross Built Area: 4154㎡
Clients: Hubei Changjiang Film Group