Camille’s House for Lego

Camille Walala unveiled the pop-up Lego house for their new product

Project Specs

Materials:

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Appreciation towards Camille Walala for providing the following description:

乐高公司希望为他们的新产品“Dots”系列打造一座互动墙壁,鼓励孩子们用“Dots”创造自己的设计。在看到设计任务书之后,艺术家Camille Walala和她的创意总监Julia Jomaa一致表示,她们“希望直接建造一座房子!”

Lego wanted to build a wall for the new product which they could encourage children to create and add their own Dots designs too. Camille Walala and her Creative Director Julia Jomaa took one look at the initial brief and said – we want to build a house!

▼项目概览,overall view ©Tekla Severin

这座房子需要在3天内建成。由于零售区位于高层公寓的底部,因此空间结构会受到风洞效应的影响,从而不利于屋顶的安装。对此,建筑师及时对立面设计进行了修改,并且与木匠进行了合作,从顾问工程师处获得了批准。项目的交付工作也在早晨6-9点进行,以免干扰到附近的其他店家。

The house had to be built within 3 days, which was all the time permitted by the retail district. Early wind calculations meant that roof-mounted shapes were eventually deemed unsafe, as the retail district sits at the base of tall apartment blocks which cause a wind-tunnel effect to act on the structure. Late on the second day of building, the Architect had to make changes in order to make the design work and get the sign off from the consulting engineer. Deliveries could only take place on site between 6am-9am, to allow the resident retailers to open and trade without being bothered by the installation….as the house was built in the middle of a working retail environment.

▼客厅,living room ©Tekla Severin

▼由乐高最新产品“Lego Dots”打造的小屋,a house built with Lego and Lego Dots ©Tekla Severin

▼二层房间,space on the first floor ©Tekla Severin

▼浴室,bathroom ©Tekla Severin

▼浴池,bathtub ©Tekla Severin

尽管乐高是全球最知名的儿童玩具品牌之一,但他们并不经常推出新产品。Dots系列原计划在2年前发布,却由于系统整体的技术问题而被推迟。因此,本次的新品发布容不得半点失误。在本项目之前,乐高还从未专门打造过快闪式的建筑,因此他们对艺术家和建筑师团队给予了极大的信任,希望能够创造与其家族经营理念紧密贴合的体验。项目团队目前已经收到来自不同地区的乐高公司的设计请求,包括得克萨斯、香港和莫斯科等。凭借其巨大的吸引力,这项成功的设计有望在“乐高世界”中成为长期受欢迎的存在。

Lego are one of the largest most well known brands of children’s toys, but they rarely launch a new product. The Dots range were due to be launched 2 years ago but held back because of technical problems with the system, so this time the Lego brand couldn’t afford for anything to go wrong with the launch. Lego have never done a temporary activation or pop-up building before, so they placed a lot of trust in the Artist / Architect team to create an experience which tied into the values of their family run business. The company have now had several requests from different Lego regions to host the house, like Texas, Hong Kong and Moscow! Eventually there are plans for the hugely successful design to settle permanently at Lego World as an attraction.

▼“迪斯科”无限房间,disco infinity room ©Tekla Severin

▼轴测图,axon ©Camille Walala

▼首层平面图,ground floor plan ©Camille Walala

▼二层平面图,first floor plan ©Camille Walala

▼立面图,elevation ©Camille Walala

▼剖面图,section ©Camille Walala

Project team
CMTB Works – Architect
Walala Studio – Artist
Tekla Severin – Photographer
Ioana Lupascu – Interior & Furniture Design
Emma Zentner – Designer
Darren John – Artist
Nick Blaney – Artist
Key products used: Lego and Lego Dots

More: Camille Walala。更多关于:Camille Walala on gooood

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