乐高公司希望为他们的新产品“Dots”系列打造一座互动墙壁，鼓励孩子们用“Dots”创造自己的设计。在看到设计任务书之后，艺术家Camille Walala和她的创意总监Julia Jomaa一致表示，她们“希望直接建造一座房子！”
Lego wanted to build a wall for the new product which they could encourage children to create and add their own Dots designs too. Camille Walala and her Creative Director Julia Jomaa took one look at the initial brief and said – we want to build a house!
▼项目概览，overall view ©Tekla Severin
The house had to be built within 3 days, which was all the time permitted by the retail district. Early wind calculations meant that roof-mounted shapes were eventually deemed unsafe, as the retail district sits at the base of tall apartment blocks which cause a wind-tunnel effect to act on the structure. Late on the second day of building, the Architect had to make changes in order to make the design work and get the sign off from the consulting engineer. Deliveries could only take place on site between 6am-9am, to allow the resident retailers to open and trade without being bothered by the installation….as the house was built in the middle of a working retail environment.
▼客厅，living room ©Tekla Severin
▼由乐高最新产品“Lego Dots”打造的小屋，a house built with Lego and Lego Dots ©Tekla Severin
▼二层房间，space on the first floor ©Tekla Severin
▼浴室，bathroom ©Tekla Severin
▼浴池，bathtub ©Tekla Severin
Lego are one of the largest most well known brands of children’s toys, but they rarely launch a new product. The Dots range were due to be launched 2 years ago but held back because of technical problems with the system, so this time the Lego brand couldn’t afford for anything to go wrong with the launch. Lego have never done a temporary activation or pop-up building before, so they placed a lot of trust in the Artist / Architect team to create an experience which tied into the values of their family run business. The company have now had several requests from different Lego regions to host the house, like Texas, Hong Kong and Moscow! Eventually there are plans for the hugely successful design to settle permanently at Lego World as an attraction.
▼“迪斯科”无限房间，disco infinity room ©Tekla Severin
▼轴测图，axon ©Camille Walala
▼首层平面图，ground floor plan ©Camille Walala
▼二层平面图，first floor plan ©Camille Walala
▼立面图，elevation ©Camille Walala
▼剖面图，section ©Camille Walala
CMTB Works – Architect
Walala Studio – Artist
Tekla Severin – Photographer
Ioana Lupascu – Interior & Furniture Design
Emma Zentner – Designer
Darren John – Artist
Nick Blaney – Artist
Key products used: Lego and Lego Dots