感谢 峻佳设计 予gooood分享以下内容。更多关于他们请至：KarvOne on gooood.
Appreciations towards KarvOne for providing the following description:

创新的本质在于打破重构，不断颠覆认知。在这个售卖“新鲜感”成为核心竞争力、越来越讲求个性的时代，各行各业都在寻求突破，以期找到能够被市场认可的独特DNA。此次，在离艺术文化地标故宫仅数步之遥的王府井中环，峻佳设计围绕创新，为言几又量身定制了一个艺术策展空间，不仅延续了言几又“连锁不复制”的品牌理念，也以设计中多重边界打破的“混沌状态”赋予空间更多样的内涵。这里，商业与艺术、产品与艺术展品、室内设计与展厅策展之间的边界被消弭，艺术既是空间主题，也是策展的核心，更是连接人与人之间情感共鸣的美好载体。在寸土寸金的商业核心地带，不啻于是有关商业的大胆实验性反转，却也因此成为了人们乐于探访的城市目的地。空间塑造的起点如同摄影镜头对瞬息光影定格捕捉的欲望。作为一个以“艺术策展”为主旨的空间，峻佳设计需要解决的问题是如何在有限的1000余方空间之中，创造无数种可待捕捉的场景，幻化成人游览于其中，时间与空间的无限延伸。

▼建筑概览，overview

The nature of innovation is to break the pattern and disrupt perceptions. We’re living in the era in which consumers seek for a sense of freshness and novelty to represent their unique characters, which hugely motivates the businesses to make breakthroughs, in a bid to find a special DNA that could be widely recognized by the market. Karv One, once again, joins hands with Yan Ji You book store brand in customizing an artistic exhibition space in WF Central, which is of walking distance from the Palace Museum, the landmark of art and culture in Beijing. This time, Karv One innovatively retains Yan Ji You brand DNA in the design instead of replicating the previous solutions. The whole space is enriched through clever zoning strategy. Immersing in the space, you will not be distracted by any clear borderlines between art and commerce, products and exhibits, or the interior design and its exhibition function. Art is the theme here. It is also the salient part of the exhibition while playing a significant role in connecting people. CBDs, being no less willing to run audacious experiments on the concept of how commerce is run despite of the high cost, have also become popular destinations to explore for the citizens. The starting point of shaping a space is just like the desire to capture the instant change of light and shadow though a camera lens.The space will be used primarily for art exhibition. Therefore, the problem that Karv One ought to address is to create myriads of possible scenes in the area of 1000 square meters for the visitors to capture inspirations and immerse themselves in the infinite extension of time and space.

▼矗立于热闹的王府中环大街上醒目的独栋建筑，the building located in an eye-catching stand-alone building at the crossing of WF Central Avenue

序章·永不闭幕的城市风尚展
Prelude/Permanent Urban Style Show

对每一个项目，从城市出发，探索出合适的设计，这是峻佳设计所一以贯之的理念。矗立于热闹的王府中环大街上，路口处醒目的独栋建筑，怎样让它与城市街道产生联系，成为人们乐意探秘的场所？于是，建筑外立面的设计成为第一个亮点。大范围玻璃幕墙，室内以白色亚加力板装饰，像一幅巨大的卷轴拉下来，同时又显示出部分的室内空间，创造了一种令人遐想的故事氛围。若是晚上，室内温暖的灯光投射出来，照亮城市街道，有如一场关于艺术的盛大邀请。由此创造了白天和夜晚永续交织的城市风景，也是整场展览预告的序章。

Karv One has always been committed to the idea of seeking out THE right design adapted to each and every single project with the city landscape in mind. The question to ask for this project is how to establish a link between the space, located in an eye-catching stand-alone building at the crossing of WF Central Avenue and the urban streets in order to turn it into a venue of mystery that people are glad to visit. The façade of the building could be the first highlight. The massive glass curtain wall and the indoor space decorated with white acrylic plates look like a huge open scroll. The building is see-through, creating a fascinating atmosphere for imaginations. When night comes, the warm room light brightens up the city street through the see-through window, like a grand invitation to an art feast, creating an urban scenery with day time and night time interwoven with each other. It’s a prelude to the exhibition.

▼建筑沿街立面，facade

▼建筑入口，entrance

布景·朦胧的戏剧性
Scenic Design/Enigmatic Scene

由室外的序章引导，来访者就此踏上一段艺术之旅。在空间塑造上，峻佳以布景策略，用最熟悉的材料木，构造出了不同的局部小空间，创造多种小场景体验。不仅达到了模糊空间尺度的效果，也以多样的场景塑造增强了空间的游览性。一楼室内外围区的创意造型书架设计，形成空间由外而内的第一层布景。峻佳以特式的造型设计来重新诠释自然光影，交错的支架打出不同的光影，而随着空间中人的移动，光影也产生微妙的变化，形成朦胧又美妙的情境联想。

Guided by the prelude, visitors embark on a journey of art. Kyle uses the most common wood material to create a diversity of smaller spaces, thus offering many scenic experiences with the scenic design concept in mind. The scale of space becomes obscure and the whole space is made more playful and interesting to visit. The innovative book shelves at the outer ring of the first-floor space serve as the first set. Kyle, with the unique design of interlaced book shelves, reinterpreted the natural light and shadow, which manifest subtle changes as people move in it. This creates such a dreamy and beautiful scenic association.

▼一楼室内外围区，The innovative book shelves at the outer ring of the first-floor space

整个空间，设计不刻意强调存在感，以木为主材应用。原木主色调，辅以单色冷、暖色灯光，让空间愈加纯净。配合不同区域天花造型设计，形成统一而又互有区隔的视效。低反差的用色，柔和的灯光，平滑流畅的造型线条，书架的排布形成了不同的小通道，人行于其中，形成与空间的互动。

Wood is the main material used for this project, blending naturally into the space. The color of natural wood, complemented with mono cold and warm light hue, gives a sense of purity to the space. Unified but diversified visual effects are formed through different ceiling designs.Colors of stark contrast are not used. Rather, soft lighting and smooth lines are applied, which, together with the book shelves, create different small corridors for visitors to interact with the space.

▼书架的排布形成了不同的小通道，the book shelves create different small corridors

展览·流动的盛宴
Exhibition/Flowing Feast

展览的要义在于空间形神的完美合一，整体统一的木色调空间中，也进一步凸显了空间内的艺术主题内容，包括书、艺术装置、文创用品等，这是峻佳从策展角度对展品进行的二次规划陈设。

The essence of the exhibition lies in the perfect unity of the physical space and its spiritual connotations. The wood color space gives prominence to the artistic contents in the space, including the books, artistic installations, cultural and innovative products, etc. This represents the secondary design by Kyle for the exhibits from the perspective of curation.

▼在一层与二层之间夹层开洞，新做木结构楼梯，opens a hole in the mezzanine between the first and the second floor, and constructs wood structure stairs

同时，利用项目本身二层空间的优势，峻佳设计在一层与二层之间夹层开洞，新做木结构楼梯，增强了空间游览的体验感。中间区域的灯光装置，是兼顾功能与美的考量，如同引导艺术观展的明灯。从一楼拾级而上，来到专属于孩子们的儿童区域，由暖粉色拱门进入，充满体验的美感和仪式感。书区、咖啡区、儿童区作为三个功能区域同时出现在同一空间，互相区分又交织在一起，形成活跃的聚集空间，人与人、人与环境，产生奇妙的聚合反应。

Meanwhile, Karv One opens a hole in the mezzanine between the first and the second floor, and constructs wood structure stairs to augment the space experience. The light installation at the center of the space is out of the consideration for both functions and esthetics. It is also the beacon to guide the tour. Up the first floor, visitors arrive at the children’s play area through the warm pink arch door. This gives the visitors a sense of esthetics and rituality. Book area, coffee area, and the children’s play area appear in the same space. The three functional zones are separated and linked together, creating a bustling aggregation space in which synergy is formed among people and also between people and the surrounding environment.

▼儿童区，Children’s Play Area

▼书架细部，book shelf details

临窗的展示和咖啡区域创造了美好的氛围。选用米色百叶窗，阳光进来可以形成美好的阴影，传达出美好的情境，让空间于优雅中富有变化，似有若无的韵律给人以无限遐想。

Window side exhibition and coffee area create beautiful atmosphere. Beige window blinds are chosen to create nice shadow effect by playing with the natural light and deliver beautiful atmosphere, making the space more elegant with variations. The subtle rhythms of the shadow and light leave visitors with infinite possibilities of imaginations.

▼咖啡区，Coffee Area

产品陈列展示与空间配合相得益彰。动静之间，不同区域的主题设计编织出整个空间的游览体验，最终组成一个完整的世界。

The display of items fit into the space perfectly. Different areas are given different themes to fabricate the experience for visiting the space, ultimately forming an integrated whole world.

▼陈列展示，Display & Exhibition

作为文化零售时代的创新样本，峻佳设计与言几又配合得相得益彰，打造出城市中永不落幕的风尚展，也是繁华商业体中的艺术文化空间。借此，品牌得以将触角延伸至更多场景，勾画出一幅城市未来生活与消费体验的新画像。

Karv One works hand in glove with Yan Ji You in the creation of the exemplar of innovation in the era of culture retail. The curtain never falls for the urban style show and the space for art and culture in the bustling commercial complex. Yan Ji You will take the project as an opportunity to create more scenarios and depict a new portrait of future urban life and consumption experience.

▼轴测图，axonometric drawing

项目档案
项目名称：言几又北京王府中环店
项目类别：商业文化空间
服务内容：空间
设计机构：峻佳设计
设计主创：陈峻佳Kyle Chan
设计团队：Jimmy Ho, Jacky Wan, Yang, King Ou, Carol Chan
项目地址：北京市东城区王府中环西座一层
项目面积：1100㎡
家具提供：INDESIGN/和瑞丰实业
施工单位：四川省民利建筑装饰设计工程有限公司
空间摄影：King Ou

More： 峻佳设计。更多关于他们请至：KarvOne on gooood

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