UNIVAS by nendo

Combine Japanese and Western culture, tradition and youthfulness

Project Specs

Design:
Location:

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Appreciation towards nendo for providing the following description:

为了促进大学体育的发展,日本成立了类似于美国NCAA(全国大学体育协会)的UNIVAS(日本大学体育协会),对各大高校和体育活动起到监督作用。从组织体育赛事、奖励运动员到制定规则、公关活动、管理体育设施和培训教练,UNIVAS为学生、各大高校和体育社团提供了广泛的支持。协会成员包括拥有正式运动队的221所大学和35个附属组织,其中有隶属于JSPO(日本体育协会)和JOC(日本奥委会)的学生团体。

For the purpose of promoting college sports, UNIVAS (Japan Association for University Athletics and Sport) was established to take a supervisory role over various universities and sports, like the NCAA (National Collegiate Athletic Association) in the United States.UNIVAS offers a broad range of supports to students, universities, and sports associations, from organizing sports events and awarding athletes, to establishing rules, PR activities, managing sports facilities, and training instructors. The members consist of 221 universities with official sports teams and 35 affiliated organizations, including subordinate student groups, that belong to the JSPO (Japan Sport Association) and the JOC (Japanese Olympic Committee).

▼项目概览,overview ©Akihiro Yoshida

胸怀:表示纪律与服从的“排列整齐的烛光”
技巧:象征策略和技巧的“棋盘”
体力:勇猛有力的“”狮子
知识:象征学术的“书籍”
美德:象征体育精神与和平的“鸽子”

mind: “orderly lined candle lights” to express discipline and compliance
technique: a “chessboard” symbolizing strategy and skills
physical strength: a courageous and physically powerful “lion”
knowledge: a “book” symbolizing academia
virtue: a “dove” as a symbol of sportsmanship and peace

▼协会徽标,the logo ©Akihiro Yoshida

协会徽标旨在传达多种信息,融合了日本与西方文化,结合了传统与青春。每学年结束时颁发的奖杯和奖牌均通过将挤压铝棒切割成徽标图案制成,这些奖项包括“年度人物”和“UNIVAS杯”总排名在内的16个奖项。一等奖为300毫米高的奖杯,而切割至210毫米高的奖杯则用于优秀奖。它们还可以被切割成薄板状,穿上丝带制成奖牌。

The logo was designed aiming to convey multiple messages, combining Japanese and Western culture, tradition and youthfulness. The trophies and medals that are given at the end of each academic year to award 16 different awards, including “Person of the Year” and overall ranking of “UNIVAS CUP”, are made by cutting an extruded aluminum bar of the logo shape. A 300 mm trophy is for first prize, and those cut to 210 mm length are for merit awards. The same bar is thinly sliced and ribbons are put through to make medals.

▼两种尺寸的奖杯,trophies in two sizes ©Akihiro Yoshida

▼300mm的奖杯,300mm trophy ©Akihiro Yoshida

▼细部,details ©Akihiro Yoshida

▼210mm的奖杯,210mm trophy ©Akihiro Yoshida

▼截面展示,section ©Akihiro Yoshida

▼奖牌,medals ©Akihiro Yoshida

▼细部,details ©Akihiro Yoshida

▼周边产品,derivative products ©Akihiro Yoshida

挤压成型的形式传达出传统从过去到未来的设计意图,奖励分配制度体现出队员、教练及其支持者之间的“团结与联系”。

As the design intent, “tradition” being passed on from the past to the future is expressed in the form of extrusion molding method, and the “unity and bond” with everyone involved, including teammates, instructors, and many supporters, is represented by the share of a single object to award not just the individual.

▼设计草图,sketch ©nendo

Collaborator : sus, umh, cho
Photographer : Akihiro Yoshida

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