The Culture of Smoking by Brigada

about smoking

Project Specs

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非常感谢Brigada将项目介绍和项目图片授权gooood发行。更多请至:Brigada on gooood 
Appreciation towards Brigada for providing the following description:

我不喜欢香烟和它的味道,但这并不妨碍吸烟这件事儿在地球大行其道,根深蒂固。

有人恨也有人爱~

这是在克罗地亚gliptoteka展廊举行的一个烟文化主题展,旨在探索吸烟与文化艺术的关联。展览集结了过去150年中一些关于烟的产品,海报,照片,电影,艺术。

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展览设计的灵感来自香烟,将展览空间完全改变,整个空间做成黑色,其间放置柔软外皮的白色圆柱展览区,人们揭开展帘进入内部观展。这些像大香烟的白色圆柱发着烟雾般的柔和光线,诱导人们进入。空间之中的画作和陈列物被专门的白色细小构架支撑。在不会产生任何阴影的匀质照明下,黑与白,内与外产生永恒的对比。

展区内的神秘气氛使得观众兴奋的在展区之间迂回探索,重新发现关于香烟的一切。在离开博物馆的路上,放着一些绘画作品的复制品,这些绘画作品上均是吸烟的人们,不同的人,他们嘴上的烟在这里被替换掉了,成为蔬菜,气球,辣椒等等其它物品。

最后的离开路线无疑是一个幽默的压轴,它引出一个问题:什么文化可以脱离吸烟?

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Exhibition ‘Culture of smoking’

BRIEF

Glypthoteque HAZU, an art institution in Zagreb, Croatia, wanted to explore the link between smoking, art, and the concept of taboo – a hazy relationship made even more complex by Croatia’s strict laws on the promotion of tobacco. The resulting exhibition, The Culture of Smoking: From Taboo to Taboo, ¬focuses on the role smoking has played in artistic and popular culture by bringing together paintings, posters, photographs, films and ephemera created over the last 150 years.

GOALS

Taking inspiration from the phenomenon of smoke, the main goal was to recreate its very essence in the gallery space itself by completely altering a well-known exhibition space. Playing with the idea of taboo, we wanted to design an anti-exhibition – a display that hides the exhibits even from the museum itself.

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EXECUTION

We decided to create a ‘nonspace’ that plays with perception on different levels. By transforming and concealing all the existing elements of the gallery and painting the entire area black, the conventional exhibition space disappeared. Inside of it we built a completely new space, one that has no walls or ceilings, only cylindrical display rooms reminiscent of smoke circles or oversized cigarettes. Softly illuminated from within, their enticing glow invites visitors to come take a closer look. But only after stepping into the space are the objects of taboo revealed.

With no walls to hang paintings on, we designed modern easels that hint at the moment of artistic creation – usually in a smoke-filled studio. A special system of freestanding display cases and slender cylindrical rods exhibits smaller objects.

Ceiling lights illuminate the exhibits without creating any shadows to provide a contrast between the outer (black) and inner (white) space without disrupting the ephemeral feeling of the whole exhibition.

Our display rooms create an atmosphere charged with mystery, discovery, and sustained interest. Visitors excitedly move back and forth between display spaces, revisit their favorite rooms, and ultimately create their own path through the exhibition.

On the way out of the museum, enlarged reproductions of key paintings from the exhibition remind visitors of Croatia’s restrictions on public images of people smoking – instead of cigarettes, Croatia’s notable historical figures puff and flourish garden veggies, balloons, candy canes…

Humorous as the finale is, it certainly begs the question, What would culture look like without smoking?

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