Tencent Corporate Headquarters, China by NBBJ

Designed for connectivity, efficiency and flexibility

Project Specs

Design Firm:

非常感谢 NBBJ​​ 予gooood分享以下内容。Appreciations towards NBBJ for providing the following description:


Following its scheduled completion in 2017, the new 270,000-square-meter Tencent Corporate Headquarters in Shenzhen, China, will contain workspaces for 10,000 employees and a number of amenities for employees and the public.

▼建筑外观,exterior view

▼鸟瞰,aerial view

新总部大楼的组织结构在水平和垂直方向上均最大化地实现了视觉和空间的连通。按照腾讯公司的需求,设计方案的第一步是将大楼分为两个体量,使两栋楼内的使用者彼此形成视觉交流,同时也收获良好的外部视野。这两座分离的体量通过数座“链接桥”( Link Bridges)被聚合在一起,清晰地展现出公司对行动力和凝聚力的强调和鼓励。这些链接桥的功能类似于城市或校园中的活动中心,它们与腾讯的文化及价值观紧密相连。此外,每座链接桥都具有特殊的设施和功能,分别对应知识、文化和健康等广泛的主题。

The Tencent headquarters is organized to maximize visual and physical communication both horizontally and vertically. For Tencent, the first step of the solution was to split the building into two, allowing people in these towers to look to one another and also to the outside world. Once the tower was split, it was then linked back together with bridges, called Link Bridges, with the explicit goal to encourage movement, congregation and celebration. Each of these bridges function similar to centers of civic engagement in a city or a campus – and are branded with Tencent’s spirit and values. In addition, each bridge has specific amenities and functions, devoted respectively to the broad themes of knowledge, culture and health.

▼两座分离的体量通过“链接桥”被聚合在一起,the tower was split and then linked back together with the Link Bridges


A thorough workplace strategy process was instrumental in developing the guiding design principles: connecting the employee to the customer, connecting the employee to the brand experience, and connecting employees to one another. The workplace is designed for connectivity, efficiency and flexibility with a large, open floorplate. The client and project team envisioned a space that can quickly shift in response to changing needs. Floorplates are thus remarkably wide; the south tower is 100 meters wide, compared to the industry average of 37 meters.

▼最大化地实现视觉和空间的连通,visual and physical communication are maximized both horizontally and vertically

▼超透明玻璃立面,ultra-clear glass facade


The towers of the Tecent headquarters are designed with ultra-clear glass to maximize visual connectivity. In addition, meeting functions and conference functions in each of the buildings face toward each other. Another important strategy was to shift the cores off-center in each building. This creates wider zones of conferencing and flexible areas, which produces a variety of experiences on each floor.

▼立面细部,facade detail



In order to achieve desired outcomes and experiences, the design team utilized advanced computation tools to optimize employee movement. These technologies allowed the team to enhance the bridge and elevator systems by thoroughly vetting, testing and validating the whole system before finalizing it. Through multiple iterations during schematic design and design delivery (DD) phases, the elevator system was designed to encourage chance encounters by working in concert with the Link Bridges to create quad spaces across the vertical campus.


▼室内跑道,indoor track

▼办公空间,working place

Size270,000 SM
Height250 M
ComponentsTwo towers, three horizontal connection bridges, rooftop gardens
ServicesArchitecture (core and shell). lighting design
Design CollaborationTJA

More: NBBJ

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