facade of the store © José Hevia
Step is the construction of an oblique space, and with it, an exceptional spatial experience that offers the visitor an opportunity to inhabit a place not governed by Euclidean dimensions. Throughout our collaborations with this client, we have been developing strategies capable of generating memorable shopping experiences, always through the use of geometry and color. This is the most radical exercise in this sense: a single gesture and a single color provide the solution to both the programmatic and functional requirements as well as to the aesthetic ones, concluding that both go hand in hand and that the success of a retail project depends on their balance.
overview © José Hevia
The section solves the piece spatially and functionally. The inclination of both side walls creates and orders the product display surfaces. Two 10 meter long stepped walls appear. The staggered order the product in a natural way and optimizes the exhibition space.
the inclination of both side walls © José Hevia
The sneakers are placed on the left wall. On the opposite wall, staggered in the opposite direction, bags and backpacks are displayed, which following their own nature and that of the wall itself, are shown off the hook.
the sneakers placed on the left wall © José Hevia
bags shown off the hook © José Hevia
the display following the own nature of bags © José Hevia
On the other hand, this arrangement allows maximum use of the store space, since the sloping wall leaves behind a generous space that allow its use as a store warehouse. The roof and the floor of the store are two fundamental elements in this operation. Both reinforce this exercise in geometry. The ceiling is a large mirror surface that reflects the entire interior space, building the illusion of its continuation and generating the perception of a very slender interior space. Reproduction remains in the visitor’s unconscious thanks to this reflection of the brand’s logo, the X, which to some extent causes this work with oblique geometries and diagonal spaces.
the wall reflecting the brand logo © José Hevia
details © José Hevia
Finally, this exhibition is complemented by a series of furniture also with a mirror envelope, on which to compose product still lifes or sit down to try on footwear.
axonometric drawing © Studio Animal
plan © Studio Animal
plan © Studio Animal
elevation © Studio Animal
sections © Studio Animal
McArthurGlen Designer Outlet
Alfonso Ponce de León Street, 6, 29004 Málaga
Author: Studio Animal (Javier J. Iniesta)
Collaborators: Marta Múñoz
Client: Munich Sports
Photographs: José Hevia