New Confectionery Packaging of Hilltop Hotel in Tokyo by nendo

confectionery packaging under the loose motif of a writer’s study

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非常感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:

Hilltop酒店改造自1953年美国武装部队的兵营,于翻修一年之后在东京御茶水开业。事实上,酒店只有35间客房可以投入使用,但却因独到与周到的服务而闻名,川端康成和三岛由纪夫等著名文学家都曾下榻于此。Hilltop酒店决定将甜点重新设计,包装成礼盒销售。不同甜点没有分别包装,而是以作家套装为主题进行整体构思。

▼甜点套装概览,overview © Akihiro Yoshida

The Hilltop Hotel opened in Ochanomizu, Tokyo, one year after its renovation from the barracks the US Armed Forces returned in 1953. Having only thirty-five guest rooms in fact enables a degree of uniquely diligent service that many have come to know and savor. The hotel is widely known for having lodged prominent literary figures such as Yasunari Kawabata and Yukio Mishima. It was decided that Hilltop Hotel’s original confectioneries would be repackaged in tandem with its reopen after remodeling, and rather than having separate package designs for each product, all confectioneries would be packaged under the loose motif of a writer’s study.

▼“作家套装” 设计草图,sketch of a writer’s study © nendo

financiers和Madeleines等烘焙甜品包装在平装书大小的盒子中,打开盒子就像是从书脊中抽出书本。

Baked goods like financiers and madeleines are packaged in a box the size of a paperback book and designed as if they just peek out from behind a seeming book cover.

▼包装盒像一本平装书,the box of baked goods like a paperback book © Akihiro Yoshida

▼”抽出书籍”,pull the book out of the cover © nendo

环绕书本的标签采用不同的颜色和编号,这样便可以通过查看“书架”上的“书脊”直观地区分内容。
Each strip of paper looped around books is given a different number and color to visually distinguish the package’s contents by its spine when displayed on a bookshelf.

▼书的“标签”以不同颜色标记,each strip of paper is given a different number and color © Akihiro Yoshida

▼Hilltop酒店logo,logo of Hilltop Hotel © Akihiro Yoshida

彩色铅笔盒和墨水瓶中装着巧克力。不同甜点可以组合装入文件盒中,并通过封面的索引标签方便地“查找文件”。
Chocolates are packaged in steel cases for coloured pencils or in jars evocative of ink wells. The assortment box for cookies and other items has an index window so that it can be used as a “file box” for documents.

▼巧克力包装 — 墨水瓶,chocolates packaged in jars evocative of ink wells © Akihiro Yoshida

▼巧克力包装 — 彩色铅笔盒,chocolates packaged in steel cases for coloured pencils © Akihiro Yoshida

▼文件盒外包装,the assortment box for cookies and other items © Akihiro Yoshida

▼文件盒的标签,index window of the assortment box © Akihiro Yoshida

除此之外,用于蛋糕和其他非烘焙糖果的包装纸上印着日本草纸的格子图案,外包的纸袋还点缀着信封用的纽扣。
Additionally, the wrapping paper used for cakes and other no-bake sweets is patterned like Japanese manuscript paper, and the design of the corresponding paper bag includes an envelope’s button and string closure.

▼包装纸 — 日本草纸,the wrapping paper patterned like Japanese manuscript paper © Akihiro Yoshida

为了更加符合作家套装这一主题,所有包装都采用棕色、奶油色等柔和的色彩,顺应了Hilltop酒店的风格,也致敬了热爱这里的文学人士。
In line with the motif of a writer’s study, all items are packaged in a coordinated manner in brown, cream, and calming tones, harmonizing with the worldview of Hilltop Hotel while also paying homage to the literary folk who delighted in it.

▼纸袋点缀着信封纽扣,paper bag including an envelope’s button and string closure © Akihiro Yoshida

Collaborator : tku
Photographer : Akihiro Yoshida

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