New Confectionery Packaging of Hilltop Hotel in Tokyo by nendo

confectionery packaging under the loose motif of a writer’s study

Project Specs


非常感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:


▼甜点套装概览,overview © Akihiro Yoshida

The Hilltop Hotel opened in Ochanomizu, Tokyo, one year after its renovation from the barracks the US Armed Forces returned in 1953. Having only thirty-five guest rooms in fact enables a degree of uniquely diligent service that many have come to know and savor. The hotel is widely known for having lodged prominent literary figures such as Yasunari Kawabata and Yukio Mishima. It was decided that Hilltop Hotel’s original confectioneries would be repackaged in tandem with its reopen after remodeling, and rather than having separate package designs for each product, all confectioneries would be packaged under the loose motif of a writer’s study.

▼“作家套装” 设计草图,sketch of a writer’s study © nendo


Baked goods like financiers and madeleines are packaged in a box the size of a paperback book and designed as if they just peek out from behind a seeming book cover.

▼包装盒像一本平装书,the box of baked goods like a paperback book © Akihiro Yoshida

▼”抽出书籍”,pull the book out of the cover © nendo

Each strip of paper looped around books is given a different number and color to visually distinguish the package’s contents by its spine when displayed on a bookshelf.

▼书的“标签”以不同颜色标记,each strip of paper is given a different number and color © Akihiro Yoshida

▼Hilltop酒店logo,logo of Hilltop Hotel © Akihiro Yoshida

Chocolates are packaged in steel cases for coloured pencils or in jars evocative of ink wells. The assortment box for cookies and other items has an index window so that it can be used as a “file box” for documents.

▼巧克力包装 — 墨水瓶,chocolates packaged in jars evocative of ink wells © Akihiro Yoshida

▼巧克力包装 — 彩色铅笔盒,chocolates packaged in steel cases for coloured pencils © Akihiro Yoshida

▼文件盒外包装,the assortment box for cookies and other items © Akihiro Yoshida

▼文件盒的标签,index window of the assortment box © Akihiro Yoshida

Additionally, the wrapping paper used for cakes and other no-bake sweets is patterned like Japanese manuscript paper, and the design of the corresponding paper bag includes an envelope’s button and string closure.

▼包装纸 — 日本草纸,the wrapping paper patterned like Japanese manuscript paper © Akihiro Yoshida

In line with the motif of a writer’s study, all items are packaged in a coordinated manner in brown, cream, and calming tones, harmonizing with the worldview of Hilltop Hotel while also paying homage to the literary folk who delighted in it.

▼纸袋点缀着信封纽扣,paper bag including an envelope’s button and string closure © Akihiro Yoshida

Collaborator : tku
Photographer : Akihiro Yoshida

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