Medibank Place – 720 Bourke Street / HASSELL

Rainbow-like healthy office space.

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来自HASSELL对gooood的分享。更多请至:HASSELL on gooood 

Medibank的业务目标是促进每个人的健康。这包括了每天在Medibank Place——其位于墨尔本港区新总部办公楼——工作的人们。

Medibank is in the business of promoting better health for everyone. This includes the people who come to work every day at Medibank Place, its new head office in Melbourne’s Docklands.

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从以活动为中心的工作方式转变为以健康为中心的工作方式 From activity-based working to health-based working

这个新办公楼新是澳大利亚最大的健康保险商Medibank的一项重大文化变革计划的一部分,其宗旨是把企业目标作为核心,为其成员、员工和社区创造更好的健康成果。

The new workplace was part of a major cultural change program for Australia’s largest health insurer Medibank to live its purpose to the core and create better health outcomes for its members, employees and the community.

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这一目标推动Medibank创造了世界上最健康的办公场所之一。这座建筑超越了传统的以活动为中心的工作方式(ABW),打造以健康为中心的工作方式(HBW)——这种方法将人们的身心健康视作核心。

That aspiration drove Medibank to create one of the healthiest workplaces in the world. One that goes beyond conventional Activity Based Working (ABW) to create Health Based Working (HBW) – an approach that places the mental and physical health of people at its heart.

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Medibank的员工有充分的自由可以选择在哪里、如何工作。利用笔记本电脑和移动电话,Medibank的员工现在可以从超过26种工作环境中进行选择——从室内安静空间和协作中心到连接wifi的阳台和站立工作场所。办公场所某些区域的日夜循环的照明模拟了自然光照模式,用以顺应人们的生理节奏。

Medibank employees have real freedom to choose how and where they work. With laptops and mobile phones in hand, Medibank’s people can now select from more than 26 types of work settings, ranging from indoor quiet spaces and collaborative hubs to wifi-enabled balconies and places to stand and work. Circadian lighting in certain areas of the workspace mimics natural daylight patterns supporting people’s biorhythms.

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想要在日间进行更富有活力的锻炼的员工,还可利用位于地面层的多功能体育馆。毗邻体育馆的是一座食用花园,坐落在一间展示厨房旁,Medibank利用这间厨房来向员工、非盈利组织和广大社区推广健康饮食。

Employees who want a more vigorous workout during the day can also make use of a multipurpose sports court at ground level. Adjacent to the sports court, an edible garden sits near a demonstration kitchen that Medibank uses to promote healthy eating to both staff, not-for-profit organisations and the wider community.

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建筑本身被描述为具备“根深蒂固的健康”。主入口位于柏克街的一条斜坡从街面层螺旋上升,使Medibank的员工可以在上班的途中轻松到达自行车停放区。此举形象而又实际地促进了员工的健康与福利。

The building itself has been described as being ‘hard-wired for health’. A ramp from the main entrance on Bourke Street spirals upwards from street level, allowing Medibank employees easy access to bike storage on their way in to work. This makes both a symbolic and practical commitment to encouraging employee health and wellbeing.

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有生命力的、会呼吸的建筑可转变其周边环境 A living, breathing building transforms its surrounds

建筑与办公场所都种植了大量植物。建筑内有2300棵植物,外立面的模块化种植盒内有520棵植物,此外还有两面25米高的面向街道的绿墙。

在办公场所内,此举帮助释放压力,改善内部空气质量,把视野从灰色转变成绿色。建筑外立面有10%都被澳大利亚本土植物覆盖,使其成为“有生命力的、会呼吸的建筑”,并在周边厚厚的水泥建筑城市环境中,提供了一种热情洋溢、令人轻松的环境。
植物与建筑本身曲线相结合所产生的效果营造了一种更加柔和、更加人性化的个性。外立面形态富有触感,而且变化莫测——与许多城市塔楼的坚实而难以穿透的本质形成鲜明对比。

Medibank Place不仅是一座建筑,更是墨尔本港区的一座新门户。通过在地面层打造吸引人的公共片区以及木制圆形剧场、咖啡厅、商店和公园,该建筑成功地对其周边社区进行了“回馈”。

Both the building and the workplace incorporate an enormous number of plants. There are 2,300 inside the building and 520 in modular planter boxes on the façade, as well as two 25-metre high street-facing green walls.

Within the workplace this helps relieve stress, improve internal air quality and transforms views from grey to green. With around 10 percent of the building’s exterior covered by native Australian plants, it’s a ‘living, breathing building’ that also provides a welcome relief within its heavily concreted urban surrounds.

The effect of the planting combined with the curves of the building itself is to convey a softer, more human character. The facade is tactile and unpredictable – a stark contrast to the solid and impenetrable nature of many city towers.

More than just a building, Medibank Place is a new gateway to Melbourne’s Docklands precinct. It succeeds in ‘giving something back’ to its surrounding community by creating a welcoming public precinct at ground level with a timber amphitheatre, cafes, shops and a public park.

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多样设计思维打造个性与内涵 Diverse design thinking creates character and meaning

Medibank想要为其新办公场所实现的这种创新,意味着推行一种高度协作的设计过程。建筑师和景观设计师也为办公场所室内设计做出贡献,室内设计师和建筑师也为公园献计献策,而所有三个专业部门都参与到了基础建筑设计中。

HASSELL还邀请了三家迥异的设计公司——Chris Connell设计公司,Kerry Phelan设计事务所和Russell and George公司——共同合作参与广场层设计,该广场坐落于塔楼中心。此举成功打造多层次的个性和内涵,激发人们用新方式与其办公场所相联系。

Achieving the kind of innovation Medibank wanted for its new workplace meant driving a highly collaborative design process. Architects and landscape architects contributed to the workplace interiors, interior designers and architects to the park and all three disciplines were involved in the base building design.

HASSELL also invited three very different design firms – Chris Connell Design, Kerry Phelan Design Office and Russell and George – to collaborate on the design for the plaza level which sits in the middle of the tower. This succeeded in creating layers of character and meaning to inspire people to connect in new ways with their workplace.

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为Medibank创造价值 Delivering value for Medibank

Medibank有信心这座新办公空间将通过改善生产力与效率实现文化与经济价值,并通过打造呼吸式空间,培养创意,帮助激发以顾客为核心的创新。

初步迹象显示,该建筑已经在创造价值。在入驻四个月后,79%的员工表示他们的工作方式更加协作化,70%的员工表示他们在Medibank Place的工作方式更加健康。

此外,66%的人表示,他们在Medibank Place的工作效率更高,呼叫中心则已实现5%的缺勤率缩减。

如Medibank 人员与文化行政总经理Kylie Bishop所说,这座建筑、办公空间和周边公共空间“体现了我们的宗旨和价值,以及我们所代表的一切”。

Medibank is confident its new workplace will deliver cultural and financial value through improved productivity and efficiency and will help inspire customer focused innovation by creating breathing space for ideas to grow.
Early signs show that the building is already delivering. Four months after moving in, 79% of employees reported they were working more collaboratively and 70% said they are healthier working at Medibank Place.

What’s more, 66% of employees said they were more productive at Medibank Place and the call centre saw a 5% reduction in absenteeism.

As Kylie Bishop, Medibank’s Executive General Manager, People and Culture, puts it, the building, workplace and surrounding public space “epitomises our purpose and value and all that we stand for.”

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