Illumination of the Jacques-Cartier Bridge By Moment Factory

(with gif)Creating the World’s Most Connected Bridge

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Jacques Cartier Bridge铁桥,作为蒙特利尔的标志性建筑,如今重新用灯光装饰展现其夜间风采。该桥将智能编程程序与社交媒体网络相连,使其成为全世界连接性最强的大桥,它每晚活跃在城市中,与蒙特利尔的季节,天气,交通和社交媒体相连,并持续不断的展现出变化。

An iconic architectural feature of the Montreal skyline by day, the Jacques Cartier Bridge now shines with an innovative lighting signature that celebrates the unique engineering of its historic structure. Thanks to intelligent programming connected in real-time to big data and social media networks, this bridge is by most measures the most connected bridge in the world. It comes alive every night and changes constantly, in synch with Montreal’s seasons, weather, traffic and social media activity.

这座白天里的标志性建筑,如今在夜里也绽放光彩。伴随着日落,大桥苏醒,灯光开始显现。夜晚时分,大桥诉说着蒙特利尔的进化史,配合着城市的发展节奏。随着日出时分,大桥的光彩渐渐熄灭,静静等待下一次的绽放。

An iconic landmark by day, the bridge takes on a new life at night. As the sun sets, the bridge awakens, bringing light, movement and data to the structure. Over the course of the night, the bridge uses these features to tell the evolving story of Montreal and its ongoing rhythms. The following morning, as the day breaks, the bridge’s pulse fades into the sunlight, waiting for its next turn to shine.

蒙特利尔的电能通过大桥的外部展现轻微的光线变化。该大桥每小时有52分钟都在与城市实时媒体社交活动一起变化。这个变化的强度与蒙特利尔在社交媒体上的分享标签一致。用户仅需要在Twitter发布信息时加#illuminationMTL标签,即可为大桥创造一个独特的色彩火花。夜间每隔一小时,大桥就会爆发一场8分钟的数字动画表演,根据不同类型的日常数据,大桥展现出不同类型的蒙特利尔活动心情:这些数据来源于天气,交通,新闻,重大事件等。 这个独特的变化形式令大桥成为蒙特利尔的心情指示剂。

The energy of Montreal is represented through a subtle play of light on the bridge’s exterior ‘skin’. For 52 minutes each hour, the bridge pulses with the city’s social conversations as tracked on Twitter in real-time. The intensity, speed and density of these light fragments changes depending on how often Montreal-related hashtags are liked and shared. Viewers create a unique coloured spark by sending a Tweet directly to the bridge’s own dedicated hashtag #illuminationMTL. On every hour, at night, short 8-minute animations create a Big Data-driven show that visually translates Montreal’s activity and mood based on different types of daily data: the weather, traffic, news, major events, and more. This changing content makes the bridge a true barometer of Montreal life.

   

   

Art concept created by Moment Factory in collaboration with six Montreal multimedia and lighting studios: Ambiances Design Productions, ATOMIC3, Éclairage Public / Ombrages, Lucion Média, Réalisations and UDO Design.
Project management by The Jacques Cartier and Champlain Bridges Incorporated.
Engineering work done by the consortium WSP–AECOM.
Lighting system installation by Pomerleau.
Lighting technology by Lumenpulse and Philips Lighting

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