GUFRAM ON THE ROCKS

非常感谢Galleria Carla Sozzani予gooood分享以下内容。更多关于他们：Galleria Carla Sozzani on gooood
Appreciation towards Galleria Carla Sozzani for providing the following description:

一年一度的米兰设计周即将在2016年4月12日开始。各大设计公司/团体的都卯足了劲儿将自己的设计产品以最佳的方式呈现给世界。今年是GUFRAM品牌50周年纪念年，为此GUFRAM在米兰Galleria Carla Sozzani开设了一个展览专场，将自己最有象征意义和探索景愿的作品放置在一起。

On the occasion of miart and Salone del Mobile 2016, Galleria Carla Sozzani presents GUFRAM ON THE ROCKS. 50 Years of Design against the Tide.

The exhibition explores the first 50 years of Gufram through its most symbolic projects, the ones that in recent years have revived the legend of the brand and its mad and disruptive visions.

With a special set up, some of the most representative icons of the history of Gufram invade the gallery’s space: from the couch Bocca by Studio65 to Cactus designed by Guido Drocco and Franco Mello, from Pratone by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso, to Sasso and Sedilsasso by Piero Gilardi, from Globe by Studio Job to Magnolia by Marcel Wanders, and many others.

GUFRAM的全球创意总监Charley Vezza告诉gooood，诞生于1966年的意大利品牌GUFRAM是当今意大利设计先锋环境的重要触发因素，他们也一直在这条道路上前进，从不随波逐流，永远追寻真正的自由。

出自于GUFRAM的嘴唇沙发，罗马柱家具，仙人掌家具等都是当代大众熟知的著名家具。在这个展览中，观众走在白色的t台上，t台下是由建筑专业切割模型所用的蓝色模型材料打造出的蓝色海洋。展览的家具和工业产品就被放置在蓝色的海洋上，让人感到有趣的是，工业产品也被放大到大型家具的尺度，非常有趣。

GUFRAM五颜六色的先锋作品放置在白色和蓝色背景下的展场，其活力与张力让人印象深刻。

Charley Vezza, Global Creative Orchestrator of the brand, says: “Gufram was born in Turin in 1966, revolutionizing the domestic landscape and creating, together with other realities of that time, what is known today as Italian Radical Design. Without giving importance to the increasingly intense series of ephemeral fashions and customs, today Gufram continues on this path and remains true to itself: its icons have become fixed points in the common imagination, as rocks around which the current flows. On the occasion of the 50 years of the brand, and now that Radical Design has been historicized and is living a new moment of glory, we decided to display this history of resistance with an exhibition at Galleria Carla Sozzani which has always been a place where counter-current ideas can be expressed freely. Do not expect an explanatory exhibit, what you’ll see will be the perspective representation of an undisciplined and unconventional way of thinking “.

Two new projects will be presented for the first time at the exhibition in the gallery spaces. Poltrona by Alessandro Mendini is a totemic and symbolic sitting, a domestic throne that lives of the contrast between the lightness of polyurethane and faux marble finish. A single copy produced in the early ’80s and used for a historical cover of the magazine Casabella, is now produced in a limited edition in “real-faux” Carrara marble.

The artist Kris Ruhs, on the other hand, will present a brand new soft sculpture in “real-faux” rusty iron taken from his modular sculptures which have become a single block, according to the ironic game of the true-false that distinguishes Gufram creations.

From the late 60s, in a time when Italian society was going through a profound change, Gufram is at the center of a movement carried on by artists and architects that will later become the radical design as we know it today. Gufram is the first to use polyurethane in pieces of furniture taking advantage of its strength and ductility to realize the most unusual and different shapes while maintaining softness, thus creating a tactile and visual short-circuit.

The first creative that has invented a new way of treating polyurethane by painting it with water repellent synthetic paint is, the artist, Piero Gilardi that today reminds us that: “In the 70s working on “complete upholstery” meant that designers were limited by the problem of producing liners in very complex fabric which was often impossible to do. In Gufram we managed to free the designer’s imagination through Guflac “.

Gilardi’s innovative insight, called Guflac, at the base of the development of Gufram products, transformed polyurethane which has become not only the structure but also an aesthetic component.

Over the years, Guflac has been changed, improved, updated but it always remains that special natural varnish which, polyurethane render leather-like through skillful craftsmanship, and creates those wonderful dreams that are Gufram projects.