GIMME A HUG – Package design for rice series by RONG Design

Lovely rice babies induce people to hug.

Project Specs

Design Firm:

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Appreciations towards RONG Design for the following description:


To meet demands of different families for tastes and nutrition arrangements, the brand Fengfan launched white rice, brown rice and black rice. The brand intends to highlight the characteristics of product series via simple and distinctive packaging and present the young and innovative connotation positioning of the brand. In the process of researching and analyzing products, we have found that when it comes to bagged rice of 5kg, most consumers choose to hug the product in arms when buying so as to avoid the discomfort caused by carrying the handle, because the size and proportion of the 5kg rice bag feels more comfortable and convenient. This gives the rise of designing a baby-shaped rice bag. Customers are able to tell product categories easily from the different skin colors. Product content is seen through the transparent part of the bag, which is the face of the baby. All these makes the packaging lovely and full of fun. These lovely babies displayed on the shelf induce people to hug them.



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