Generator Amsterdam by DesignAgency

Living in the artistic space

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Appreciations towards DesignAgency for providing the following description:

Generator Amsterdam 青年旅社是一个前所未有的酒店空间。它地理位置优越,空间功能丰富,不仅以合理的价格为旅行者们提供了一个梦寐以求的安全干净的落脚点,更提供了一个偶遇邂逅和知识交流的空间。旅社为各式各样的旅人如背包客、快闪旅行者、家庭、年轻的专业人士和出差的商务人士等提供了入住空间。作为Generator酒店集团旗下的第十家酒店,Generator Amsterdam凭借着其高品质的空间和环境,为过夜的旅客和当地人带去了一种全新的旅馆体验。

Generator continues to define a hospitality platform that had never existed before. A new breed of travelers seeking designed environments and exciting curated programming with safe and clean accomodations, all at an affordable price in a great location, continues to grow in demand. The merging of the hostel and hotel experience offers guests all of this, and the greater potential for unexpected social and intellectual encounters. As a result of all this, the demographic has diversified as well – including backpackers, flashbackers, families, young professionals and business travellers. With Generator Amsterdam, the brand’s 10th location, Generator has upped its game, offering overnight guests and locals alike a new level of hostel experience.

▼砖立面的青年旅社外观,the exterior view of the hostel with brick facade

作为Generator集团的国际设计合作伙伴,建筑事务所DesignAgency与当地的建筑事务所IDEA Ontwerp紧密合作,将一座健康中心大楼兼动物博物馆更新改造为了一家创新型的酒店。作为Generator集团最令人印象深刻的项目,Generator Amsterdam青年旅社为这座具有百年历史的砖结构建筑注入了新的活力。该旅社坐落在通向阿姆斯特丹东部公园(Oosterpark)的必经之路上,与一家新奇的儿童游乐场相距不远。住在这里,旅客们可以听到悦耳的鸟鸣声,可以看到周边古老柳树林,还可以到附近的Oost区——阿姆斯特丹时下最热门的街区去感受艺术和时尚、逛街或者品尝美食。

A gateway to Amsterdam’s beautiful Oosterpark, Generator Amsterdam opens its doors to surroundings that include exotic birds, ancient willow trees and a whimsical children’s playground, as well as the Oost neighbourhood, the city’s hottest new destination for art, fashion and independent shops bars and restaurants. Generator’s global design partner, DesignAgency has collaborated with local architects IDEA Ontwerp to both convert and restore a former health sciences building and zoological museum, and breathe new life into the hundred-year-old brick structure, establishing the most impressive Generator to date.

▼旅社大堂,the lobby of the hostel

▼旅社的吧台空间,设有室外用餐空间,the bar with outdoor dining area

青年旅社拥有168间客房,延续了Generator系列酒店一贯的品牌理念——以合理的价格为入住者提供一个设计精良、鼓励社交互动的暂住空间。原建筑内的许多历史性空间被保留了下来,这些空间经过重新装修,展现出一种现代风格。设计将建筑的历史和魅力与荷兰的民俗文化和标志性设计、定制的当代艺术以及Generator所特有的趣味性灯光环境完美地融合在了一起。建筑师还与当地的企业(如当地的咖啡供应商Stooker Roasting Company和Vanmoof Bicycles)合作,使青年旅社更加成功地融入了周围环境。

The 168-room hostel follows Generator’s trendsetting concept of great design and an array of spaces that encourage social interaction — all at an affordable price. Many of the building’s original, heritage-designated spaces have been preserved and overlaid with contemporary twists. The design confidently mixes the history and charm of the building with Dutch references from folk culture and iconic design, as well as custom contemporary art and the playful lighting that is synonymous with the Generator brand. Partnerships with local businesses such as local coffee vendor Stooker Roasting Company and Vanmoof Bicycles make the project stronger and more successfully integrated into its surroundings.

▼阶梯状的旅社餐厅空间,the terraced dining room of the hostel

此外,与各领域的荷兰艺术家和设计师的合作也赋予本项目一种创新性。室内所使用的的灯具大多来自于东德(East Germany)的废弃工厂,这些灯具经过Blom & Blom的修复和重新设计,给旅社带去了一种既复古又现代的感觉。荷兰裔的法国壁画家兼平面设计艺术家Pieter Ceizer在电梯井的内壁上绘制了一系列妙趣横生的图案,为枯燥的上下楼时间带去了惊喜和欢乐。为了配合这些壁画,建筑事务所DesignAgency决定使用玻璃来打造电梯轿厢的围合结构。除此之外,阿姆斯特丹的The Bright Side Gallery画廊也联系并协调了包括Kamp Horst、Graphic Surgery、Hans van Bentem和Gino Bud Hoiting等在内的数位艺术家,专门为旅社设计了一系列雕塑、画作和平面图案,不仅赋予各空间极强的视觉可识别性,也作为一个艺术话题入住者们提供了交流的机会。

▼旅社的电梯空间,在电梯井的内壁上绘制了一系列妙趣横生的图案,the elevator space with witty slogans on the inside of the elevator shaft

The partnership with various Dutch artists and designers in particular helped to drive the project to new creative heights. Blom & Blom collected, restored and redesigned hundreds of light fixtures, many from abandoned factories in East Germany, each of which riffs on the building’s new-old duality. Dutch-French muralist and graphic artist Pieter Ceizer painted witty slogans on the inside of the elevator shaft that upend the otherwise mundane experience of travelling between floors. His idea to do so inspired DesignAgency to install glass panes in the elevator cars. Amsterdam’s The Bright Side Gallery coordinated a team of additional artists, including Kamp Horst, Graphic Surgery, Hans van Bentem and Gino Bud Hoiting. Their sculptures, drawings and graphic interventions give each of their respective spaces strong visual identities, unique personalities and above all conversation starters.

▼青年旅社客房,墙壁上画有各种图案,the guest room of the hostel with graphic patterns on the wall

▼绿色调的青年旅社客房,the guest room in the green tone

▼青年旅社客房,大面积的落地窗确保景观和采光,the guest room with the large french window for the view and natural light

▼青年旅社客房的起居空间,墙壁上挂着艺术画作,the living space of the guest room with paintings hanging on the wall

▼青年旅社客房走廊,设有公共休息空间,the corridor of the guest room floor with public space

建筑事务所DesignAgency的负责人Anwar Mekhayech这样说道:“Generator Amsterdam青年旅社源于我们对阿姆斯特丹这座城市和在这里生活的居民们的认知;在设计过程中,我们又考虑了现有的景观和生活方式,以及原历史建筑所带来的局限性和可能性,最终打造出这个舒适的酒店空间。在本项目中,与艺术家和当地居民的合作尤为重要,因为这是设计方案落地的关键性因素之一。我们希望这个有趣又真实的创新型旅社能够吸引当地人和旅客,让他们能够拥有一个只属于自己的阿姆斯特丹城市印象。”

According to DesignAgency principal, Anwar Mekhayech, “Generator Amsterdam grew from a process of getting to know the city, meeting people and discovering its existing hotel scene and lifestyle brands. We also explored the opportunities and limitations of the amazing historic building. More so than ever, collaborations with artists and locals were essential in helping us bring our aspirations to life. We hope that the joy and authenticity of this creative process will touch guests and locals, inspiring them to make their own Amsterdam discoveries.”

▼旅社墙壁上绘制着画作图案,drawings and graphic interventions on the wall

▼青年旅社楼梯,墙壁上绘制着涂鸦,the stairs with drawings on the wall

▼青年旅社夜景,night view of the hostel

Address: Mauritskade 57, 1092 AD, Amsterdam, Netherlands
Size: 168 rooms, 568 beds
Launch Date: March 2016
Owner: Generator
Investor: Patron Capital
Design: DesignAgency
Local Project Architect: IDEA Ontwerp
Room Rates: sharing quad – from €15; Private twin – from €70
Photo Credit: Nikolas Koenig

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