dongqi Architects designed the Estée Lauder Companies pavilion at the China International Import Expo (CIIE) 2019,which allowed the visitors to experience Estée Lauder Companies’ corporate culture, 13 classic brands operating in China, and new brands that would soon make their debut in China. The pavilion had a total area of 420 square meters and a height of 6 meters and used about 2000 5500mm-long acrylic columns with see-through clarity to create a “crystal pavilion”.
栋栖遵循雅诗兰黛夫人“每个女人都可以美丽”(Every woman can be beautifu)的理念，将其最大程度的物质化为一个晶莹的展馆。展馆的整体外形是一个单纯的透明立方体，由亚克力立柱群围合而成。
Mrs. Estée Lauder believes that every woman can be beautiful, and dongqi materialized her interpretation of beauty as a crystal pavilion as much as possible. The pavilion took the shape of a simple transparent cube that consists of acrylic columns.
▼透明立方体外形，the shape of a simple transparent cube ©吴清山
The positions of the acrylic columns had been carefully arranged using an algorithm to enable varied refraction at different angles. In this way, the pavilion remained visible to the outside, yet was still inviting with the dreamy atmosphere created by the fantastic optical illusions that filled every super-narrow vertical space between acrylic columns ,thus illustrating the Estée Lauder Companies tonality while attracting visitors.
▼亚克力立柱群产生不同折射效果，acrylic columns had been carefully arranged to enable varied refraction at different angles ©吴清山
A seemingly simple cube on the outside, the pavilion had an organic and freeform interior layout. Estée Lauder Companies’corporate culture and classic brands were displayed in tangent cylindrical units with different radii, while the general narrativeremained coherent. In order to highlight the diversity of brands and products, different materials were used in different brand areas to create a unique atmosphere.
▼品牌分布于半径不同且相切的圆柱体场景中，brands were displayed in tangent cylindrical units with different radii ©吴清山
▼不同圆柱体相互连贯，different cylinders are coherent ©吴清山
▼自由流动的平面布局，freeform interior layout ©刘瑞特
Aside from the cylindrical units, dongqi arranged other areas enclosed by the cylinders and external walls for new brands, functional areas such as those for seating, M.E.P and storage. Despite the free flow of space arrangement, the narrative was still coherent, so that a visitor’s path was maximized without missing any scene.
▼圆柱以外的休息区，seating area aside from the cylindrical units ©吴清山
▼延长参观者游览路径， visitor’s path was maximized ©吴清山
The pavilion must be freestanding and demountable, and the prefabricated components would be delivered into the building and assembled on site. To achieve the best transparency, dongqi and structural engineers had carefully designed an innovative steel/acrylic mixed fin walls, which perfectly merged the robust structure into the acrylic columns. All the acrylic columns were supported by a steel structure system, and most obstacle elements were set at the top and bottom of the pavilion, leaving a 5500mm vertical space above the ground almost visual-transparent for visitor engagements.
▼顶部结构，top structure ©吴清山
The steel structure in the vertical direction was close to the acrylic columns in size and was coated in mirror-finish stainless steel. The fin steel columns were also orientated to different algorithm-generated angles in plan to avoid the global buckling along the weak axis of a single fin column, and they were integrated into the gradient sequence of the acrylic columns. The steel roof beams, also mirror-coated, were of reversed T cross-sections, and were wrapped with acrylic columns that extended upward, which kept the horizontal steel structure on top stable while integrating the steel and acrylic to the great extent possible.
▼亚克力柱体的渐变序列，different algorithm-generated angles of acrylic columns ©刘瑞特
▼轴测图，axonometric drawing ©dongqi
▼轴测爆炸图，axonometric exploded view ©dongqi
▼亚克力板结构细节，detial of the acrylic columns ©dongqi
Location: National Exhibition and Convention Center (Shanghai), Hall 6.2 Lifestyle Zone Booth A01-02
Team: JIANG Nan, Jinfan Xie, Shuang Zhang, Chien Shih-Han, Kiko Yuan, Jie Song
Structural Engineer : Lei Zhang
Completion: Oct, 2019
Photography: Qingshan Wu & Raitt Liu
Construction and PM: Max Brilliant International