Sony Building “Crystal Aqua Trees” by Torafu Architects

Beautiful scenery on the Ginza street.

Project Specs


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Video© Sony




We designed the illumination installed in Sony Square, the Sony Building’s outdoor event space. Inspired by the Trevi fountain in Rome, the “Ai no Izumi” (Fountain of Love) charity drive has been held by Sony every year since 1968. For this edition, we proposed a new embodiment as an interactive installation.

The Crystal Aqua Trees is a crystal work of art inspired by the concept of a fountain that can be seen as a spray of water as well as a Christmas tree. In response to changes in the landscape of the street and the actions of people, the illumination will play beautiful music in harmony with a gorgeous light display. The movement of people is picked up by a sensor camera, which prompts the pillars of light illuminated by LEDs to change colors to create a glimmering structure. Whenever coins are deposited in the crystal donation box placed in front of the square, the installation responds by switching to a special performance, as if acknowledging the contributions made.

Like water in a fountain, the polished black floor surface of the stage reflects the illumination, creating a wonderful scene in the middle of the streets of Ginza.





TITLE:Sony Building “Crystal Aqua Trees”
BUILDING SITE:Tokyo Ginza Sonybuilding 1F 「SonySquare」
SITE AREA:40.6m2
DESIGN PERIOD:2012.09-11
CONSTRUCTION PERIOD:2012.11.29-12.02
PHOTO:Daici Ano
CREDIT:Planning・Production:Sony PCL Inc.
Image・Interactive production・Sound:WOW
Technical Direction: LUFTZUG

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