2019 ASLA Communications Award of Honor: EnvisionColumbus.org: A Conduit for Alignment & Empathetic Outreach in Community Building, Columbus by David Rubin Land Collective

New media conduit encouraging public to participate in city development

Project Specs

“EnvisionColumbus.org 非常有效地提升了印第安纳州社区公民对于制定新城市战略发展计划的参与度。这个网站美观实用,在传统公民会议的基础上,运用新技术创造了新的信息共享和意见收集方式,成功激发出来自社会各方的不同声音。此项目不仅从公众参与的层面推动了重要的城市规划进程,还在很大程度上增强了哥伦布市的公民凝聚力。”
—2019评审委员会

“EnvisionColumbus.org has been an extraordinarily effective tool in facilitating broad public engagement in the development of the new Downtown Strategic Development Plan in this design-rich Indiana community. The beautifully designed and well-used site has demonstrated that new technologies are effective tools for stimulating the voices of a wide range of diverse constituencies, building on traditional citizen meetings and creating new ways to share information and collect public views. This project doesn’t just inform an important planning process for the civic realm, it actively helps strengthen the cohesion of the Columbus community itself.”
—2019 Awards Jury

来自 ASLA 对gooood的分享。
EnvisionColumbus.org: A Conduit for Alignment & Empathetic Outreach in Community Building by DAVID RUBIN Land Collective

 

项目概述
PROJECT STATEMENT

EnvisionColumbus.org是一个交互式网站,旨在号召印第安纳州哥伦布市不同地区的选民,参与制定新的市区战略发展计划。该网站的建立得益于哥伦布市鼓励市民参与城市建设的优良传统。网站呈现出21世纪城市建设与社区民众协调交流的新方式,并以此重新定义了哥伦布市规划史。该网站是整个战略规划中重要的一环,传统的线下面对面交流模式升级后,网站成功吸引了成百上千名市民的参与。网站广泛的包容性鼓励公众发声,并最终收集到2000多项调查回复和15500条建议。网站引人注目的视觉效果和直观的表达方式,为征集数据及建设性民众反馈提供了很好的平台。EnvisionColumbus.org在利用现代化交流方式的同时,保留了人文主义关怀,推动了城市规划项目进程,使项目方案能更好的响应民众需求,广受大众喜爱。

EnvisionColumbus.org is an interactive website designed to facilitate broad public engagement across a wide range of diverse constituencies during the creation of the new Downtown Strategic Development Plan for Columbus, Indiana. The website builds upon the City’s legacy of centering the voices of citizens in shaping the City itself. It represents a twenty-first-century approach to the kind of community building and alignment that has defined Columbus’s planning history. The website was a critical component in a robust overall strategy, complementing traditional analog exercises that engaged hundreds of citizens during in-person meetings. An inclusive platform for the voices of an expansive and changing citizenry, the site ultimately engaged more than 2,000 survey responses and 15,500 unique views. The site’s compelling visual language and intuitive architecture offered an invaluable venue for gathering data and constructive feedback. Taking advantage of modern modes of communication while maintaining a humanist approach, EnvisionColumbus.org represents an essential tool to the planning process, ultimately shaping a final plan that is both beloved by and reflective of its citizenry.

▲遇见哥伦布市:市区战略发展计划,EnvisionColumbus.org是一个交互式网站,旨在号召印第安纳州哥伦布市不同地区的广大民众,参与制定新的市区战略发展计划。ENVISION COLUMBUS: Downtown Strategic Development Plan, EnvisionColumbus.org is an interactive website that facilitated broad public engagement across a wide range of diverse constituencies during the creation of the new Downtown Strategic Development Plan for Columbus, Indiana.

 

项目说明
PROJECT NARRATIVE

EnvisionColumbus.org是一个交互式网站,旨在号召印第安纳州哥伦布市不同地区的选民,参与制定新的市区战略发展计划。该网站的建立得益于哥伦布市鼓励市民参与城市建设的优良传统。它呈现出21世纪城市建设与社区民众协调交流的新方式,并以此重新定义了哥伦布市规划史。网站成为了规划项目重要的信息源,并搭建起专业团队(包括城市规划师,景观设计师,城市连通性专家及相关经济顾问)与社区居民交流的桥梁。网站于2018年初启动,作为促进规划项目民主化的重要措施,网站致力于开展设计者与社区居民之间的良性对话。传统对话模式的升级,帮助网站吸引了成百上千的市民参与。这个网站向我们示范了,怎样在有效了解城市资源使用情况的同时,征集社区居民对城市建设的夙愿。

EnvisionColumbus.org作为一个交流平台,其目标是尽可能多的征集到民众对城市的生活需求及情感夙愿。网站为公众创建发声平台,并配合线下活动鼓励公民持续参与项目进程,其中包括12个集中小组,8次指导性会议,及四次数百人参与的社区会议。随着项目进程的不断推进,网站逐渐成为普通公民与设计者之间交流的平台。EnvisionColumbus.org定期向社区各方更新项目进展,使得每一个社区成员都能在规划决策中发挥作用。

该网站帮助规划团队了解哥伦布市现有的城市建设使用情况,城市居民对城市未来的期望以及生活中面临的困难。通过一系列社交媒体平台的推广,该网站提升了参与者类群的多样性,其中包括在传统模式中一直不被重视的年轻群体。该网站在线调查和互动论坛的使用者年龄分布较广,但最终结果却出乎政府及规划团队预料。不同年龄的市民对城市建设的关注点和诉求重叠度很高,例如年龄18至30岁的人群与更高龄人群对城市几乎拥有相同的需求。

规划团队明白,了解公民的需求对于城市规划的成功至关重要。EnvisionColumbus.org网站设立的宗旨是确保最终的城市规划能真切回馈社区居民的生活需求,使规划方案受到公民喜爱。为此,在做到有效呈现大量信息的同时,规划团队也保障了网站界面的美观性及可操作性,以此帮助用户在整个规划进程中都能够方便快捷的浏览网页信息。EnvisionColumbus.org网站很好的平衡了视觉美化及信息检索功能,帮助规划团队获得保质保量的数据,为最终的规划方案打下坚实的基础。

该网站的首页展示了中心城区地图,通过图片及标语帮助用户了解项目的规划范围。于此同时,用户可点击调查按钮快速地参与项目。网站的配色灵感来源于哥伦布市设计史上亚历山大·吉拉德(Alexander Girard)遗留下的品牌。网站图标的图形取自于该市标志性建筑,这些让人倍感亲切的图像将市民与城市悠久的历史相连,引发有利于城市未来建设的反响。

虽然EnvisionColumbus.org以征集民众建议为宗旨,但网站的设计亦不忘考虑到使用者有限的时间及精力等实际问题。网站上的调查着重收集了反映哥伦布市现有城市使用情况的数据,帮助规划团队获悉如何发展城市以服务于市民。调查问卷一共包含15个问题,超过2000名市民参与了调查,平均完成时间约15分钟,完成率达100%。因将近80%的美国人拥有智能手机,网站设计团队认为,网站在手持设备上的无缝覆盖至关重要。统计数据表示,EnvisionColumbus.org网站25%的调查回复来自于智能移动终端,更多的市民通过这种方式参与到规划项目中并提出自己的宝贵意见。

EnvisionColumbus.org网站设有论坛方便公众参与讨论。论坛以鼓励市民写一封“情书”或“分手信”的方式,了解现有居住环境内,市民心目中社区值得保留或必须改进的地方。用户可以给论坛上的投稿点赞,并相互评论。市民的诉求在这样的交流方式中被更深刻的理解。除了点赞功能,用户还能将喜欢的帖子打上#envisioncolumbus的标签,分享在社交媒体上。社交媒体渠道很好的扩大了网站影响力,使网站获得了更深远的社会反馈。最终,在多元渠道的相互配合下,项目部门征集到广泛而深入的数据信息。

网站的线上平台也是发布城市战略发展项目进展信息的重要渠道,市民在项目发展的全过程都可以持续关注并参与其中。规划项目结束后,EnvisionColumbus.org网站上发布了最终规划方案,供大众访问及下载。公众可以通过设计前后的对比图纸和效果图,直观了解能够促进经济及社会发展的改造措施。因为最终的规划方案涉及针对不同城市范围的长期策略,EnvisionColumbus.org网站将作为良好的交流平台,持续分享项目进展,围绕项目已实施策略及后续发展协调社区合作。

EnvisionColumbus.org 虽然是以收集民众意见为初衷设立的网站,但它同时也号召民众积极投身传统模式的社区讨论中。网站的每个页面,几乎都会有邀请公众参与的信息。网站上列有交互式时间表,标明了从项目启动到方案最终演示,公众可以何时何亲身参与到项目相关的公开会议之中。通过这种方式,EnvisionColumbus.org网站不仅在虚拟的网络世界吸引民众参与,更在现实生活中激发民众投入到参与改造城市的机会。与以往项目不同的是,截止该项目完成,公共性宣传机制吸引了大量社会少数群体的代表参与讨论,向设计团队展现了该地区居民的多样性。

EnvisionColumbus.org搭建了一个长期开放的公众参与平台,不仅可以在整个规划过程中整合社区居民的建议,还为城市寻求发展的过程中提供了继续与公众对话的机会。结合数字化与虚拟化的交互策略,设计团队在规划过程中接触到了代表不同年龄阶层和地区的民众,其中甚至包括许多可能没有参与讨论的市民。EnvisionColumbus.org在利用现代化交流方式的同时,保留了人文主义关怀,推动了城市规划项目进程,使项目方案回馈民众需求,广受大众喜爱。

 

▲交流策略,与线下实际活动相结合,该网站为公民提供了发声的平台,以参与城市规划项目。Communication Strategy, utilized in concert with on-site, analog engagement exercises, the website provided a consistent venue where citizens could participate in the planning process and make their voices heard.

 

▲网站首页,主页简洁明了导航功能,使用户可以快速了解如何参与项目并获取信息。与此同时,用户还可以在社交媒体上分享网站信息,以此获取更多的民众建议。Home page, the homepage features concise navigation that immediately informs users how they can engage with and inform the planning process. The site also provides opportunities for users to share information and amplify ideas via social media.

 

▲该网站以收集民众对城市的生活需求与情感夙愿为宗旨,广泛征集民众反馈意见,并鼓励民众参与规划设计的全过程。Designed to serve as a communication tool for soliciting both measured and emotional input, a core goal of the website was to gather feedback from the public and invite their involvement in the planning process.

 

▲“参与”板块, 网站互动式的“参与”板块,以鼓励市民向城市写一封“情书”或“分手信”的方式,了解市民心目中现有居住环境内值得保留或必须改进的地方。Get involved section, the interactive “Get Involved” section asked citizens to write a “love letter” or “break-up note” to the City, including things they love about where they live, or how the City must improve to better serve them.

 

▲用户可以给论坛上的投稿点赞,并相互补充意见及感想。除了点赞功能,用户还能选择将喜欢的帖子打上#envisioncolumbus的标签,分享在社交媒体上。The forum also gave an opportunity for people to “like” and therefore elevate one another’s thoughts and feelings. In addition to the “like” button, there was also an option to “share” on social media using the hashtag #envisioncolumbus.

 

▲产出,EnvisionColumbus.org的设计以征集有关如何使城市更好服务于民众的意见为宗旨,但同时不忘考虑到使用者时间及精力有限等实际问题。 Outcome, the survey featured at EnvisionColumbus.org was constructed to gather input on how Columbus can evolve to better serve its citizens, understanding that users have limited time and attention spans.

 

▲EnvisionColumbus.org网站呈现了21世纪城市建设与社区民众协调交流的方式,它的出现重新定义了哥伦布市规划史。EnvisionColumbus.org represents a twenty-first-century approach to the kind of community building and alignment that has defined Columbus’s planning history.

 

▲交互式地图,随着项目分发展,网站上的交互式地图会持续更新,以保证设计过程的公开透明。Interactive map, as the project developed, the interactive map continued to advance in real-time allowing for transparency in the design process.

 

▲规划方案可供下载,规划项目结束后,EnvisionColumbus.org网站上将发布最终规划方案,供所有人访问及下载。Downloadable plan, at the end of the planning process, EnvisionColumbus.org became the home of the final plan, available to be accessed, downloaded, and reviewed by all.

 

▲规划前后对比可视化,公众可以通过设计前后的对比图纸和效果图,直观了解能够促进经济及社会发展的改造措施。Before & after visualization, activating before/after imagery and rendered perspectives not only engaged users but also helped citizens to visualize specific proposed interventions identified as catalysts for economic and social stimulation.

 

▲EnvisionColumbus.org网站将作为良好的交流平台,持续分享项目进展,并围绕已实施策略及后续进程协调社区合作。EnvisionColumbus.org continues to be an important communication tool, offering a venue for ongoing sharing and alignment among the community around realizable concepts and future implementation.

 

▲时间轴,网站上列有交互式时间表,标明了从项目启动到方案最终演示,公众可以何时何亲身参与到项目相关的公开会议之中。Timeline, from the project’s kickoff to the final presentation of the plan, an interactive timeline shared when and where citizens could attend a public meeting and become involved.

 

▲团队及新报道,在线平台还提供了规划团队成员的详细信息,并刊登了当地媒体对该项目的最新报道。The team & new pages, the online platform also provided details about the planning team and the latest news stories featured in the local media.

 

PROJECT NARRATIVE

EnvisionColumbus.org is an interactive website that facilitated broad public engagement across a wide range of diverse constituencies during the creation of the new Downtown Strategic Development Plan for Columbus, Indiana. The website builds upon the City’s legacy of centering the voices of citizens’ in shaping the City itself, and represents a twenty-first-century approach to the kind of community building and alignment that has defined Columbus’s planning history. It served as a vital source of information and point of dialogue between the community and the team of urban planners, landscape architects, connectivity experts, and economic advisors working on the plan. Launched in early 2018 as part of a robust overall strategy to democratize the planning process and dialogue with citizenry in a meaningful way, the website was a critical component for public process, complementing traditional analog exercises that engaged hundreds of citizens during in-person meetings. The site proved an invaluable resource in understanding how urban resources were being utilized or neglected, and in identifying the concerns and aspirations of the community.

EnvisionColumbus.org was designed to serve as a communication tool for soliciting input – both measured and emotional – from as many community members as possible. Utilized in concert with on-site, analog engagement exercises – including twelve focus groups, eight steering committee meetings, and four community meetings attended by hundreds of citizens each – the website provided a consistent venue where citizens could participate in the planning process and make their voices heard. As the process progressed, the site served as a platform for dialogue between citizens and planners. Regularly updated with new information, EnvisionColumbus.org offered all community members a role in the decision-making process.

The site aided the planning team in actively listening to how the people of Columbus are using their downtown, their aspirations for its future, and the challenges faced in the context of the downtown core. Promoted through a range of social media platforms, the site provided an opportunity to engage diverse citizenry, especially younger populations that are often under-represented in traditional planning processes. The range of participants using the site’s online survey and interactive forum varied widely in age, however the planning team ultimately found that citizens’ desires and concerns for their city overlapped even across generations – that the needs and wants of eighteen- to thirty-year-olds coincided with the more senior populations, bringing them into an alignment of interests heretofore not anticipated by City officials.

The planning team understood that the voices of citizens were vital to a successful process, and EnvisionColumbus.org was designed with the aim of ensuring a final plan that would be both beloved by and reflective of the community. To that end, the team built a site that is not only robust with information and opportunities for feedback, but that presents those elements through a beautiful, easy-to-navigate interface that users could access at their convenience throughout the planning process. Balancing compelling visual language and thoughtful explorations for dialogue, EnvisionColumbus.org allowed the planning team to gather qualitative and quantitative information that was essential in shaping the final plan.

Engaging users graphically and verbally, the homepage of the site orients the user to the study area, displaying a map of the City’s downtown core, and initially soliciting users by simply clicking on a survey button. The color scheme utilized in the site’s design was informed by the project branding grounded in the design history of Columbus and the legacy of Alexander Girard. The graphic identity of EnvisionColumbus.org also draws on imagery of the City’s iconic architectural landmarks, all of which are familiar to citizenry, connecting users to Columbus’s rich history even as they help shape its future.

The survey created for EnvisionColumbus.org was constructed to gather input from citizens with the understanding that users have limited time and attention spans. The survey collected pertinent and focused data to help the planning team identify how Downtown Columbus is currently utilized, and how it can evolve to better serve its citizens. The survey posed a total of fifteen questions; more than 2,000 citizens responded, spending an average time of a just over fifteen minutes on the exercise with a 100% completion rate. The design team deemed it essential that the website function seamlessly on a variety of hand-held devices, recognizing that nearly 80% of Americans own a smartphone. Statistical feedback demonstrated that approximately 25% of responses to the EnvisionColumbus.org survey were completed through a smartphone device, leveraging citizen participation in providing insight and feedback.

Among the opportunities to engage offered by EnvisionColumbus.org was a forum that asked citizens to write a “love letter” or “break-up note” to Downtown Columbus, including things they love about where they lived, or how it must improve to better serve them. Users could also “like” and therefore elevate each other’s letters and notes, providing a higher level understanding of trends in community thinking. In addition to the “like” button, there was also an option to “share” on social media using the hashtag #envisioncolumbus. The amplification through social media assisted in sharing and hearing feedback in unique ways. The combined approach in gathering quantitative and qualitative information ultimately provided data that was both wide-reaching and deep.

The online platform was also an important conduit for sharing the progression of the Strategic Development Plan, allowing citizens to continue to engage and follow developments throughout the process. At the end of the planning process, EnvisionColumbus.org became the home of the final plan, available to be downloaded and accessed by all. Interactive before/after imagery and rendered perspectives not only engage users but also help citizens to visualize specific proposed interventions identified as catalysts for economic and social stimulation. As the final plan proposes multi-scalar strategies, EnvisionColumbus.org continues to be an important communication tool, offering a venue for ongoing sharing and alignment among the community around realizable concepts and future implementation.

Though EnvisionColumbus.org was itself a mechanism for collecting community input during the planning process, it was also an important tool for generating engagement in traditional analog exercises as well. On nearly every page of the website, there was an invitation to engage in person. From the project’s kickoff to the final presentation of the plan, an interactive timeline shared when and where citizens could attend public meetings and be involved. In this way, EnvisionColumbus.org aimed not only to engage users virtually but to invite and activate them to take part in the rich range of opportunities to shape their City. As the project reached its conclusion, it was not uncommon for participants representing minority populations to approach the design team to acknowledge the diverse representation of constituency present – a direct result of this public outreach mechanism and previously under-realized in past efforts.

EnvisionColumbus.org created an avenue for long-term engagement, aligning the community throughout the planning process and offering a vision and venue for continued dialogue as the City looks toward implementation. The combined approach of digital and analog interactions in the planning process allowed the design team to reach a wide range of citizens, representing a diversity of generations and communities, including many who may have not participated otherwise. Taking advantage of modern modes of communication while maintaining a humanist approach, EnvisionColumbus.org represents an essential tool to the planning process, ultimately shaping a final plan that is both beloved by and reflective of its citizenry.

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