His name is Collin Pollard and he isa visual artist working in the San Francisco Bay Area. His photographic as well as sculptural work is a commentary on how we think and interact with our surroundings. Most of his pieces deal with industrial spaces, where he hopes to highlight the strength that is often associated with concrete, cement or any architectural structure really.Texture, line, shape and color all play a crucial role in how he goes about editing and composing images. As he goes on daily walks around different neighborhoods in the city, he always tends to ask myself similar types of questions. Why do they, as a society, prescribe certain colors to be masculine or feminine? And to take that question a step further, why are “feminine” colors linked to being more queer than others? This idea that is so ingrained in contemporary culture that boys should like blue and girls should like pink. he uses a softer, more pastel palette to highlight the flaw in societal norms of what is considered masculine and feminine. To strip down the complexity of this notion relates directly to how he approaches his creative practice. Less is more.
He uses depth as a metaphor for the shallowness we often run into as we conduct our day to day lives. Everyone is glued to their phone, saturated by images. Each image being thrown at us, whether that be through social media or advertisements on television, gets less than a second of our attention until we are onto the next. This level of shallowness, on a conceptual level, is key to understanding how he uses composition and depth to his advantage. He plays with the depth of the architectural space as a way of forcing the viewer to look twice at the image. His hopes are the viewer initially has to ask themselves the question, “Is this a real location or just just fabricated in post production?” This process is a way for me as an artist to explore ideas associated with gender norms, queerness and to communicate my opinion that colors are not inherently masculine or feminine or queer, this notion came from societal and outside influences.