The Pop-Up Store For Double Win @ Tianmuli, China by JOYSEASON Studio

Boating in a “lotus pond”

Project Specs

Location:

感谢来自 锦莳设计(联系邮箱:hi@heyshion.com)对gooood的分享。更多关于:JOY SEASON Studio on gooood
Appreciation towards JOY SEASON Studio (contact: hi@heyshion.com) for providing the following description:

以创意特调咖啡为特色的Double Win将快闪店的位置选在了地标性的杭州天目里园区,旁边的邻居都是耳熟能详的品牌:喜茶、Seesaw、%Arabica等等。当品牌找到我们时,没有过多的要求,只希望这次快闪店的空间设计可以结合杭州的城市特色。

Double Win, featuring creative special coffee, chose the location of the pop-up store in the landmark Tianmuli Park, Hangzhou. The neighbors next to it are familiar brands: Heytea, Seesaw, %Arabica, and so on. When the brand invited us, they didn’t ask too much, only hoping that the space design of this pop-up store could be combined with the urban characteristics of Hangzhou.

▼概念快闪店如同一个发光的礼盒出现在丛林感的天目里园区 © Arttteeezy
The pop-up store appears as a luminous gift box in the lush Tianmuli Park

天目里就坐落在西湖风景区的边上,抬眼就可以看到郁郁葱葱的青山远岱。对于杭州这座城市,作为在上海工作的杭州人,我们很是熟悉了:从老城区的那些支支巷巷里,走着走着,就走到了山水之中;自然和城市充分衔接,这在其他城市是很难体会到的。因为西湖山水的存在,让原本嘈杂忙碌的杭州城多了份诗意从容,一片山水影响了整个城市的气质。

Tianmuli is located on the edge of the West Lake Scenic Area, and you can see the lush green mountains when you look up. As Hangzhouer working in Shanghai, we are very familiar with this city: walking from the branches and alleys of the old city, will help us get into the mountains and rivers easily; nature and the city are fully connected, which is an unique experience in other cities. Because of the existence of the West Lake landscape, Hangzhou, which was originally noisy and busy, has become more poetic and calm, and the landscape has affected the temperament of the entire city.

▼透过玻璃立面望向店铺内部,View to the interior through the glazed facade © Arttteeezy

在构思如何表达杭州城的时候,我们选择从古人的诗词中寻找灵感,那些文字是很有画面感的:“绿杨阴里白沙堤”,“欲把西湖比西子,淡妆浓抹总相宜”,“水光潋滟晴方好”……在古代文人的笔下,临安城因西湖山水而不同。最终,我们选择了杨万里的两句诗作为此次Double Win快闪店的故事线索:

“午梦扁舟花底,香满西湖烟水。”
(宋)杨万里

在诗人的描写中,午睡时分,在梦中乘着一叶小舟荡漾在西湖水域,荷花荷叶高高的伸出水面;诗人躺在小船上,眯着眼,看天空从花与叶的缝隙间穿过。氤氲的水气中,弥漫着泥土、水草、荷花、水汽混合在一起的味道,耳畔是小舟拨开水面的潺潺之声。

▼概念草图,Concept sketch © 锦莳设计

▼平面图,Plan © 锦莳设计

When conceiving how to express the city of Hangzhou, we chose to find inspiration from ancient poems. Those words are very graphic: ” Luk Yeung Galleria, the shadow of the white sand embankment. “, ” The West Lake looks like the fair lady at her best. Whether she is richly adorned or plainly dressed. ” , ” The brimming waves delight the eye on sunny days. “… In the writings of ancient literati, Lin’an City is different due to the West Lake landscape. In the end, we chose two poems by Wanli Yang as the story clues for this Double Win pop-up store:

“Take a nap in a small canoe under the leaves and flowers of lotus,
surrounded by the fragrance of the smoke and water of West Lake.”
by (Song) Wanli Yang

In the description of the poet, during a nap, in a dream, a small boat rippling in the waters of the West Lake, with lotus leaves protruding high above the water; the poet lies on the boat, squinting, watching the sky from the gap between flowers and leaves Through. In the drenched water vapor, the smell of earth, water plants, lotus, and water vapor is permeated, and the gurgling sound of a small boat pushing aside the surface of the water is in his ears.

▼室内概览,Interior view © Arttteeezy

▼吧台正面,The bar counter © Arttteeezy

▼游船般的动线,Arriving like taking a boat © Arttteeezy

在这段描述中,寥寥数字,就从视觉、听觉、味觉多个角度构建了场景,极具画面感,与快闪店想要表达的场景体验是有共同之处的,因此成为了此次设计的灵感。

In this description, a few figures have constructed the scene from multiple perspectives of vision, hearing, and taste. With a great sense of picture, the ancient poems has something in common with the scene experience that the pop-up shop wants to express.

▼从客座区望向吧台,View to the bar from the seating area © Arttteeezy

▼座位空间,Seating area © Arttteeezy

▼座位细节,Seating area detailed view © Arttteeezy

▼顶篷幕帘细节,Curtain elements © Arttteeezy

在此次设计中,我们在空间中试图以现代的设计语言,去重构诗人笔下的空间意境,以此实现情感与体验上的共鸣。

In this design, we tried to use modern design language to reconstruct the artistic conception of the poet’s writing in the space, so as to realize the resonance of emotion and experience.

▼街道视角,View from the street © Arttteeezy

项目名称: Double Win天目里快闪店设计
设计方: 锦莳设计
联系邮箱: hi@heyshion.com
设计时间:2021年9月
竣工时间:2021年10月”
主创及设计团队: 梁海涛、王梦波
项目地址: 浙江省杭州市天目里园区
建筑面积: 102㎡
摄影版权: Arttteeezy
客户: Double Win Café

More: 锦莳设计(联系邮箱:hi@heyshion.com)。更多关于:JOY SEASON Studio on gooood.

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