The CHICken book, Italy by Moreno Monti & Matteo Tranchellini

I look the best! Dare you doubt!

Project Specs


非常感谢来自 Moreno Monti & Matteo Tranchellini 对gooood的分享。更多请至:Moreno Monti & Matteo Tranchellini on gooood 
Appreciation towards Moreno Monti & Matteo Tranchellini for providing the following description:


Moreno Monti和Matteo Tranchellini已经在米兰一起工作超过二十年。他们共同的努力最终创造了这样一个奇特的系列。这是一个关于鸡的摄影项目。这本书里的鸡是主角,它们被拍成顶级模特。该系列包括100多种不同类型的鸡的200多张图片,包括高质量印刷的茶几书和各种让人难以抗拒购买诱惑的周边商品。

“We felt like the chickens had been waiting for their moment in the spotlight.”

Moreno Monti & Matteo Tranchellini have worked together in Milano for the past twenty plus years. It is exactly this symbiosis of the two visions that creates the final result. CHICken is a photographic project about chickens. The chickens in this book are the protagonists and are photographed as top models. The collection consists of more than 200 pictures of 100 diverse types of chickens and includes a high quality printed coffee table book and a large variety of irresistible accessories.

▼平时常见的公鸡在镜头下显得尤为美丽,the chicken reveals its beauty under spotlight


The CHICken series was photographed in Italy at the Milano aviary exhibition. Many of the breeders were worried that the birds were not posed according to the breed standard. Instead, what they didn’t understand was just how well the birds had done their homework, they were natural born posers. The photographers wanted to capture them in their natural state of being with all their elegance.

▼专业镜头捕捉鸡最优雅的仪态,photography catches the elegance in the chickens


The CHICken book is designed with the highest quality in mind and every image is paired with an inspiring quote that pays tribute to beauty. The CHICken collection uses a precious and certified paper, produced exclusively with cellulose fibers from sustainably managed forests. It will be printed, bound and packaged in Italy for optimum quality.

▼CHICken影集,the CHICken book

▼CHICken珍藏海报,the CHICken collection of posters

▼CHICken珍藏日历,the CHICken collection of calendars


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