信步辑，闲庭信步看世界。
gooood新推信步辑，信步辑是一个可以拥有许多子分类的专辑。这里为大家展现的是其中一个子分类：胡同里的办公室。北京，是中国的首都，在快速的经济发展下，这个拥有两千万人口的十一朝古都逐渐面目模糊。北京所特有的胡同也所剩不多。现在，这些弥足珍贵的胡同里有哪些工作室，它们的创意和生活又是怎样？
Ramble is album with several sub albums. Here is one: Office in Hutong. Beijing, as the capital of China, has a long history, and currently is going through fast economical development. Hutong, as the traditional urban typology of Beijing city, is slowly disappearing. We try to find the offices in those Hutong, discover their ideas and life.
今次的目的地是北京市东城区豆角胡同9号平行世界工作室。
This time, gooood’s searching steps stop at Parallel World–No. 9, Dou Jiao Hutong, Dongcheng district, Beijing.
豆角胡同位于地安门外大街东侧，属交道口街道办事处管辖，呈东北、西南走向，中间曲折。东北起方砖厂胡同，西南止帽儿胡同，东有支巷通南下洼子胡同，西邻地安门外大街。全长257米，宽5米，沥青路面。
Doujiao Hutong is located to the east side of Andingwen Inside Street, 5 miters wide and 257 miters long, which begins from Zhuangchang Hutong to the northeast and ends at Maoer Hutong to the southwest.
豆角胡同距离南锣鼓巷与后海只有咫尺之遥，是一个交通方便，闹中取静的胡同。
Doujiao Hutong is close to Nanluoguxiang，but much more quiet.
门牌号为9号的平行世界工作室位于胡同的拐角处。
The Parallel World office,No. 9 of Dou Jiao Hutong, is just at the corner.
朱红色的大门背后是雕刻有福娃的影壁，大门过廊顶上挂着带有藏式风情的大吊灯。
Behind the red gate is the entrance hall facing the screen wall with a suspending light of Tibetan style hanging down from the ceiling.
绕过影壁，便到了一个拥有两棵树的一进四合院。绿荫笼罩着院子，微风拂动，叶儿沙沙作响。
Going around the screen wall, there is a courtyard with two trees.
平行世界APP是建筑系女生星凝转行互联网进行的创业项目。她认为自己的互联网项目平行世界和建筑最大的相同在于“都是在设计制造一个让人居住的容器”。
Parallel World APP is initiated by XingNing who was an architect. She believes both Parallel World and architecture are designing and creating containers for human.
▲ 星凝
－－－－－－－－－
平行世界：
0平行世界苹果商店简介
首款定位【深度慢社交】的APP。
首款定位【美以及更美】的古怪App，曾获「最美应用」推荐榜第一。
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“我们
每个人的生活都是一部百科全书
一个图书馆
一份器物清单
一系列的风格
——卡尔维诺”
来平行世界，用时光和才华守护孤独，记录你的生活吧。你的卡片会慢慢积累，汇成一本本不同主题的厚厚故事书。不能点赞，不能评论，只能写悄悄话私信。等待遇见有缘的灵魂，成为彼此的陪伴。
A Brief Introduction to Parallel World
The first APP positioned at “deep and slow social intercourse”.
The first unique APP targeting “beautiful and more beautiful”, which once ranked first in the recommendation list of “The most beautiful APP”.
Download
Everyone’s life is an encyclopaedia,
a library,
a list of utensils,
and, a series of forms.
Open the door of Parallel World; invite time and talent to escort your solitude, and record your life. Your cards will accumulate day after day, and eventually converge to thick story books with different themes. No “like”, no “comment column”, only “secret message” and “private letter”. Wait to come upon that special soul to keep each other company.
1 为什么从建筑师转行到互联网行业并开始平行世界的创业？
Why do you change to the internet from an architecture and start to create Parallel World?
因为小学五年级我就已经决定做建筑师了，笑，然后一路顺风就对康庄大路看得见的未来就不吸引人了呗，大学读了建筑，毕业后又一直在做方案，幸运的一直很受老大照顾，于是发现没有什么不可实现，虽然自己最喜欢的项目却没有建成，但那已是国家级非我个人所能控制的项目了，所以可能这个执著就去掉了或者说很淡了，似乎在内心深处做为一名优秀的建筑师就是一种人生体验，而且我觉得自己一辈子都还是建筑师，有喜欢的投缘的想做再做就好了。
我并不是为了创业而做平行世界的，我只是打算做一个自己能够使用的APP而开始这个项目的，没有想过这算是创业，我也不出去见人或参加活动，但在开始做这个APP的前几年我就帮一些技术大牛的朋友设计过一些网站和一些app，热爱一切领域的设计哈，那时候就发现对这个世界我还有其他的一些理解和想法，是用建筑设计无法实现的，那它可能可以通过帮朋友设计一些网站或自己做一个APP来实现，相当于是更大范围的去理解这个世界和实验一些想法。然后有一天当我把它做出来后，发现除了自己需要，原来还有其他人也需要它。
Because I decided to be an architect as early as when I was Grade five in primary school. (laugh…) So the predictable smooth future became unattractive to me. I studied architecture in university, and continued to work on projects after graduation. I’m lucky that my leader helped me a lot, and I felt that nothing is impossible. Though my favorite project is not realized, I do not feel regretful, or not so much, because it is a national project, out of my control. Deep in my heart, it seems that being a brilliant architect is some sort of life experience, and I think I will be an architect for a lifetime. If I meet upon something I like better, maybe I will have a try.
I do not begin to create Parallel World as a career, but for my personal use. I had never thought of starting a business. I did not go out to meet people or participated in activities, but I had designed some websites and APPs for my IT friends several years ago before working on this APP. I love design of all fields…haha…At that time, I found that I have some different understanding and ideas about this world, which are not possible to be realized by architecture, but they may be realized by designing websites for friends or creating an APP for myself. That is to say, to comprehend this world and practice some ideas from a wider range. Then, after I worked it out, I found that not only myself, but also other people need it.
▲工作中的星凝，XingNing in the office
2 我印象中很少有互联网公司在胡同里办公，你为什么把办公地点选在胡同里？在胡同里办公对你们的工作有哪些影响？另外在这里遇到哪些好玩的事情，请分享一下。
I seldom see internet company located in Hutong, why do you choose Hutong as your office? What’s the influence on your work? And could you please share something interesting here?
选在北京皇城根的胡同里的小四合院办公是基于两个私人理念：1人来世间是来体验和探索的。2生命的意义就在于每天的生活。于是我希望为我的伙伴们提供一段有趣的人生体验，这不止是一个工作，同时也是一段特殊的人生体验。也许很多人工作一辈子都不太可能买得起北京一环里面的四合院，但是在这里办公过，刷夜过，玩耍过和你真正拥有这个房子的产权所享受到的生活其实是一样的。这其实会让你超脱放下许多执着，你会知道快乐与否与拥有多少无关。我喜欢自然，喜欢树比房子高，觉得北京只有二环里还保留着这个城市自己的特色。所有人都能感知到这个院子所带有的气场，它有树有鸟语花香，我们会在秋天打枣和摘石榴，我觉得人生就是一个不断经验的过程，而我不可避免的与伙伴们分享了我的生活观，我们还可以在周边胡同里发现很多有趣的，意外的惊喜和美丽。
I chose this small quadrangle courtyard in the Hutong at the center of Beijing for two personal principles: 1. We come to this world for experiencing and exploring. 2. The significance of life lies in daily life. So I hope to provide a period of interesting life experience for my friends. This is not just a work, but a special life experience. The majority may not be able to afford a quadrangle courtyard in the First Ring of Beijing, but at least you once worked here, stayed the night here and played here. The life you enjoy here is nothing different from the owner. Actually, this will help you to put down your insistence, and you will find that happiness has nothing to do with what you have. I love nature, love trees towering the houses. Only in Second Ring can you see the remained city features of Beijing. Everyone can feel the aura of this courtyard, where there is trees, birds and flowers. We even pick jujube and pomegranate in autumn. I think life is a constant process of experiencing, and I cannot help sharing my life perceptions with my friends. We can also find many other interesting and unexpected surprises and beauties in Hutongs around.
▲ 办公室的同事们一起打枣子，picking fruit from the tree
▲ 有树有鸟语花香，birds singing on the tree
3 你如何定义平行世界？认为目前平行世界面临最大的挑战是什么？
How do you define Parallel World ？ What do you think is the biggest challenge to it?
平行世界是每个人的内心世界，也是每个人为自己创作的世界，每个使用平行世界的用户在这里面记录和创作他自己的世界。将他的一部分自我存放在这里面，用他们的时光和才华守护着自己的孤独，我倾向于认为在这个世界里的用户是那些有时候愿意与自己相处的人，他创作的卡片、记录的想法也许并不一定是写给其他人的，也许最初只是写给自己，但也不排斥被其他有缘分的人拾到。
这里的每一个用户都拥有自己的世界，他说的话呢其他世界的人也许听得到，也许听不到，这种微妙的感觉很有趣，而且不只内向的人喜欢它，我觉得只要社交过多超出自己能量的人都需要一个能让自己安静居住的地方，我觉得挑战就是我不知道这些人在世界中一共有多少，笑，是不是很大量，不过我相信这样的人是很多的，每个人都需要一个属于自己的可以很自在的说一些话的地方。
Parallel World is the inner world of everyone, also the world we create for ourselves. The user of Parallel World record and create his own life here. He stores partial life in this world. Time and talent will escort his solitude. I am willing to believe that the users in Parallel World are those who would like to spend time living with themselves. Though the user may write the cards and record the thoughts only for him, it’s possible that someone special will pick them up by fate.
Here, every user owns his private world. His inner voice may be heard or not heard by people in other words. This subtle feeling is so interesting. Not only the introverts like it, I think anybody having an overburdened social life also needs such a habitat to live a tranquil life. The challenge is that I have no idea about the number of this group in the world, (laugh), whether it is a large population. But I believe that there must be a large number, because everyone needs a free and comfortable place to take to himself.
4 What’s your management concept? Are you like Guo Jingming, who checks every cover, every page and even every detail of his magazine?
你管理公司的理念？此外你会像郭敬明对待旗下杂志那样事无巨细的过每一个封面，每一个page，把控每一细节吗？
我招人的理念是招最优秀的人才，宁可少，然后尽量少的介入管理，全都是平级。我倾向于安排每个人负责一些独立的项目，然后让每个人能够有最大的空间开拓他所负责的独立项目。以及招聘的时候其是平行世界用户是首要条件，只有他自己也是住在平行世界里的居民，他才能够真正的感触到我们的用户需要什么，生活在怎样的环境里面，他们才能够在推进自己负责的项目的时候，更深刻的理解到要如何为用户服务。
我不会像郭那样，我会在最初招人的时候严，每人负责事情的前几次需要和我有沟通，我会审定，一旦我判定他们可以自己独立负责了之后我就基本不会再去过问太多，但是我在最开始会要求的很严，我会把我认为胜任的这个人选出来。基本上每周甚至每两周开一次例会，非常少开会，据伙伴说我是好导师，笑，其实就是愿意讲思维模式和看问题维度上的问题，对于若需要给他们的工作捉虫是很不愿意很崩溃的。
我现在身边的伙伴大多数是我过去做过的事情积累下来的，每一个几乎从前都共事过或者间接共事过，因为我之前还做过很长一段时间的青年组织，后来的新人都是喜欢我们的用户里出现的投怀送抱的，也就是说全都和这个项目本身已经有了关系。社会招聘发过，投简历的虽多，但我都不满意。
My concept is recruiting the best ones. I would rather have a smaller group involve less management. All of us are at the same level. I prefer arranging everyone to take charge of some independent projects, so that everyone has the largest space to develop his project. Then, the priority in recruitment is that he must be a user of Parallel World. Only if he is the habitant in Parallel World can he truly know about the needs of our users and their living environment, so that he will acquire a deeper understanding about how to service the users better when developing his project.
Different from Guo, I am strict at recruitment and need to communicate with the new comer at the first few times to judge their performance. Once I decide that he is capable enough to take the project independently, generally, I won’t interfere any more. But I am very strict at the beginning to pick up the capable one. Basically, we have a meeting every week or even two weeks, not very much. My co-workers judge that I am a good guider, (laugh)…because I like talking to them about thinking pattern and dimensions of thoughts. I will get crazy if I have to pick out every defect in their work.
Now, most of my co-workers are accumulated in my past working experiences. I worked or indirectly worked with almost every one of them when I serviced in a youth organization for a long period. The new comers are all our users who love this APP. So everyone has a relationship with this project in some way. We also recruited to the public, and received many resumes, but I am not satisfied.
▲ 办公室内部, 中式为主的混搭风格，office environment
5 你期望通过“平行世界”改变那些？
What do you want to change by Parallel World?
并没有想法去改变任何东西，只能说我希望通过做这个APP来实现一些想法＋我希望做一个自己能够使用的APP。1一些想法是：我认为世界本不需要有任何标签，所以在平行世界里面，当你遇到另外一个人的时候，只能看见他自己本身写下的文字，使用的图片，你看不到任何人对它评论了什么，给他贴了什么标签，你看不见有多少人关注他，他又关注了多少人，你只会看到干干净净没有标签、没有世界眼光的他自己，这个时候如果你想跟他说话或者不想跟他说话，都不会受到任何外界干扰，凭自己的感觉就好了，尊重每个人的世界。2满足我自己能使用的是：因为我其实是一个非常内向的人，于是设计平行世界app的规则保护了我所想要的隐私，同时社交压力低，愿意和谁交流就私信交流。也就是说我希望能够创造一个世界，是比较安全的，舒适的和自在的，希望做一款又安静又慢的古怪社交APP出来，尽管因为这些特殊的规则，导致大家进来的时候会发现这个世界非常的安静，并不像很多其他的社交APP那样热闹，但是我相信一定有一些人会需要这样的世界。
以及在这个世界里面不再存在很多人围绕着一个人关注，这个世界并不是为了少数那些会说话、会写字、会在网络上营销自己的大V服务的，这个APP是为了所有人服务的，每个人在这里得到的是相似的曝光机会，在这里你每天会在世界上遇到与其他人完全不同的二十几个人，你可以通过他们再去发现其他人，但是每个人在这里每天都会遇到不同的人，如果你错过他们，几乎就和你在真实世界中坐地铁的时候错过那些人不会再见一样，在这里面也不会再见了。也就是说在平行世界里每个人都会遇到不同的很多人，与你有缘分的不同的人，你可以与这些人产生连接。
在其他的地方你进去，可能都是被引导着去关注一些大V，但是你并不会和他们，很难和他们成为好朋友，但是在平行世界里你每天遇到的这些与你有缘的人，你们却很有可能成为深入的朋友，他们和你一样是有趣的，有才的，有点小烦恼，有点小快乐，有点小心事的普通人，但是每个人都很可爱，你很可能会和其中一些慢慢建立深度的联系。
No, I do not intend to change anything, just to realize some thoughts by this APP + to create an APP for my own use. 1 Some thoughts: I do not think the world needs any tags. So in Parallel World, when you come upon someone else, you can only see the words he writes, the pictures he chooses. There is no comments, or tags attached by other people. You cannot see how many people follow him or how many people he follows. What present before you is just a naked soul, no tags, no others’ judgment. At that time, you are free to choose to talk or not to talk to him. Nobody will push you to make a choice. It’s a respect of individual world. 2. For my own use: Because I am very shy, so the design principle of Parallel World can protect the privacy I want. At the same, the social pressure is less since you can send private message to anybody you like. In other words, I hope to create a world, which is safe, comfortable and homelike, a unique APP which is quiet and slow. Because of these special rules, the user may find it so quiet when he first enters in this world, a different world from other noisy APPs, but I believe that many people need such a world.
In this world, you will not see many people following around some popular ones. It doesn’t service for the minority who are good at talking, writing or marketing them on the internet, instead, it services for everyone. That is to say, everyone will have equal exposure here, and you will meet more than twenty unique people with entirely different characteristics, by whom you can find others. You can meet different people here every day, but if you miss them, you will never meet them again, just like the passengers you come upon when taking the subway in real world. In other words, in Parallel World, everyone meets many different people, and you can talk to those you are destined to meet.
In other APPs, you may be guided to follow some popular users. It’s not possible or not likely that you will be friends with them. But in Parallel World, you can meet those special persons every day, you may become intimate friends. They are as interesting and talented as you. They are common people who have annoyances, happiness and secrets. Everyone is lovely. It’s very possible that you will gradually build deep connection with some of them.
▲ 星凝与她的小伙伴群像图，红衣打鼓者是星凝， the introduction of Parallel World on the left，XingNing wearing a red dress on the right
6 平行世界已获得了可观的资本投资。你个人觉得控制互联网项目和控制建筑项目的最大不同和最大相同之处分别是什么？
Parallel World has obtained the investment of more than ten thousand Yuan. What do you think is the biggest difference and commonness of managing internet project and architecture project ?
我觉得最大相同之处是：都是在设计制造一个让人居住的容器。
在我的理解里，建筑也好，APP也好，网站也好，还是我们喝水的杯子，都是容器。在这一点上他们是相通的，并且不同的建筑，不同的APP，它们所营造的也都是一个空间场。这些不同的容器被人设计和创造出来，加入不同的规则，人们的身体或者他的思想、他的精神，总之人们放了一部分自我住在这些容器里面，我觉得设计都是相通的，复杂领域的设计都是在构建一个世界，由于规则、设计者的思想的不同，它们会形成不同的场，我希望我能塑造一个场是温暖的容器，我会考虑通过什么方法去营造这个场。我觉得做建筑师能实现一部分，但是做一款APP能实现的范围更广阔，或者说能实现不同的一部分，我想体验更多，于是就做了更多跨界的设计尝试。
比如APP能实现更大程度的人与人的互动关系，建筑的话你可能可以通过连廊或者其他公共空间去设定一些联系可能。但是建筑毕竟没法那么大程度的引导，一款互联网产品就能够去设定更多这种感受性的东西，对人与人之间关系这一点能够作出更多的试验来。
我觉得最大的不同一个是：我觉得做建筑的时候你对于人的行为的实现方式是相对有限的，你可能控制它的流线，甚至为他设一些私密的空间，加强两个人的交流，但是互联网的项目可以更大程度上的去影响一个人是如何遇见另外一个人，两个人是如何建交，你如何帮助他们建立更深度的关系。
另一个是，比如做建筑师的时候你自己出总设计方案，但整体后面的你也都了解也都大概会做，但是互联网项目不可能什么步骤都自己做，你不可能把人家工作都做了。一个建筑师可以做个自己的小工作室，但一个互联网项目一般要有三个不同特长专业的合伙人，每个人都很重要，但感觉建筑师的话就是他自己说了算，其他人都是在他下级不是平层的。
I think the biggest commonness is that: both are constructing a vessel for living.
In my understanding, architecture, APP, website, or the cups for drinking, all are vessels. This is the commonness. Different architectures and different APPs construct the one space field. These various vessels are designed and created, and then they join different rules. No matter the body or thoughts, spirits…people always place a part of themselves in these vessels. I think design of different fields is interlinked. For complicated field, design is constructing a world. Different rules and designing ideas will create different fields. I hope that I can create a warm one. And I also consider how to construct such an atmosphere. I think an architect can realize a part of it, but APP can extend to a wider scope or realize another part of it. I want to experience more, so I tried more crossover designs.
For instance, APP can realize interaction among people to a larger extent. However, in architecture, you can only set some possible link by corridor or other public space. It does not possess a very strong guiding power. But an internet product can add more sensitive elements, so it can test the relation between man and man in a better way.
I think the largest difference is that: architecture has limited influence on people’s behaviors. A designer may strengthen communication of two persons by controlling the building lines, or designing some private space. But the internet project can better influence the way one meets another, the way they develop their relationship, and even help them build a deeper relation.
Another difference is that, as an architect, you present the general design plan, but you also know about the following procedures and the whole flow. But you’re not possible to participate in every procedure of an internet project. You are not possible to do other’s job. One architect can set up a small studio, but an internet project generally needs three cooperators from different fields, and each one plays an important role. An architect can decide everything by himself, and others just work under him. They are not at the same level.
7 你提到未来还会继续从事设计领域有关的创作，比如把平行世界做成一个设计品牌，推出周边实体产品。关于这方面的计划或者已经在进展的工作可以给我们分享多一点吗？
You mentioned that you will continue to set foot in design field. For example, develop Parallel World to a design brand and produce the peripheral physical products. Could you please share more about this plan or its progress ?
因为我们APP的一大特点就是长的好看，笑，所以我们已经做了两期周边实体产品，第一期是平行世界的能量粒子，第二期是平行世界的守护动物。这些的起源是平原世界APP里面有每天登陆可以领到的能量蛋和能量卡而衍生出来的产品。平行世界的居民每天可以在APP里抽到和自己有关的桃花符卡等有趣的护身符之类的卡片。未来每个产品都会紧密结合平行世界APP本身的概念，平行世界是一个APP，同时也是个设计品牌，无论是APP还是实体卡片都是为了守护用户服务的。
One of the features of our APP is beautiful, (laugh), so we have launched two series of physical products. One is the energy particles of Parallel World; another is the guard animals. These products are derived from the energy eggs and energy cards users can get at daily login. The habitants in Parallel World can draw some interesting amulets such as Peach Blossom Card every day. In the future, every physical product will also be closely linked with the concept of Parallel World. It is an APP, but also a design brand. Both the APP and cards service for guarding our users.
8 我尝试使用了平行世界。我个人认为它界面美观，干扰性小，也能便捷自我的记录想法。但当我要进行有目的的看别人对一个事物的想法，却意外的发现不能搜索，只能等待系统随机推荐别人的想法。请问为什么会有这种不能主动搜索的设定，它在未来会被改变吗？
I have been using Parallel World recently. Personally, I think its interface is beautiful and convenient for keeping thoughts. And it has less interference. But when I intentionally search other’s views on some issue, I surprisingly find that it has no search function. What you can do is to wait the system randomly recommend others’ thoughts. Why do you have such design? Will you change it in the future?
不设定主动搜索的确是故意的，一方面是为了保护个人隐私，这里很多用户进来了之后并不想被身边熟悉的人搜索到他的信息，另外一方面是如果有人希望去搜索某一个话题，那么这个需求可以通过我们定期上线的主题卡包来参与和发现所有对共同话题感兴趣的其他人。
话题搜索有一天也许会实现，年底之前你会看到探索流里面会有一个通向历史主题的通道，也就是我们始终鼓励人们通过内容去相遇。
Indeed, the lack of search function is intentional. From one hand, it is for protecting privacy, because many users do not want to be searched by those who know him in real life. From another hand, if someone wants to search a topic, he can participate in the regularly-released topic card packages to find others who are interested in the common topic.
The top search may be realized someday. Before the end of this year, you will see a passage leading to history topics in the exploration section. This is why we always encourage people to meet on the platform of content.
9 能展示一下你本人使用平行世界的方式吗？
Could you please show how you use Parallel World?
我的使用方式比较类似于：私人博客＋工具卡片，私人博客指我创建了很多不同主题的日记本，最常用的一个是读书笔记本，会记一些有感觉的书，并且每个月会分享一下当月推荐书单，会有其他的用户跟我交流。然后我第二个笔记本是工作思考，记录一些创作平行世界和工作中的想法，会遇到投缘的用户深谈。第三个本是礼物卡包，有一些是我自己做的，有一些是收集的APP里面每天捡到的官方送的卡，有一些是抽到的其他人做的有趣的卡片，这个卡包专门收集能用于送给朋友们的卡，在节假日生日之类。甚至我现在都是用它做临时名片和邀请卡。然后第四个卡包是一个相对比较私人的，自己各种奇怪的吐槽或者想卖个艺卖个身之类的内容。我还有第五个卡包是一个私密的卡包，里面收藏一些我自己很感兴趣的人或者一些什么夸奖平行世界的卡片啦，但是别人看不见，我把这个卡包私密了，就是不要让别人知道我喜欢谁，笑。勾搭请写信：xning@llspace.com
Usually, Private Blog + Cards. Private Blog means that I have created many notebooks of different subjects. The most commonly used is reading notebook, where I note down some books I like and share the recommendation list every month. Sometimes, other users communicate with me. The second one is for keeping work thinking, where I record some thoughts during creation of Parallel World and in work, and sometimes have a profound talk with the agreeable users. The third is gift card package. Some of them are made by myself, some are the official cards I pick up in APP, and some are those I draw from the interesting cards made by other users. I use this card package to collect cards, and give my friends as gift on birthday or holiday. I even use it as temporary business card and invitation card. The fourth is also a card package, but a relatively private one, where I note down some casual thoughts in daily life, such as complaints or jokes like I want to be a busker, or something like that. I also have a very private card package. I collect the users I am interested in, or compliments to Parallel World. But others cannot see it, because I do not want them know whom I like, (laugh). If you want to talk to me, send email to xning@llspace.com
