FLES产品外观和包装设计 / nendo




感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:


Design for an online beauty service integrating cream and a beauty device. By touching the device to one’s face, the user can effortlessly perform a skin analysis; thereafter, facial cream prescribed based on the data is delivered to their doorstep. After applying the cream, the device comes into play again to perform LED light radiation on the skin for treatment effect. Here again, the earlier results of the analysis personalize the device to the optimal mode. The cycle of analysis > cream prescription > personalized care > re-analysis ensures a service model optimized for timely care for daily changing skin, via a business model combining the IoT, self-check system, and subscription system.

▼FLES产品全貌,overview of the FLES ©nendo


The system is named FLES, a reflection of it virtually holding up a mirror to changes in the user’s self. Inspired by LED skincare, a logo was devised with a ray of light represented by a diagonal line at the center, which separates the letters mirrored across the way.

▼产品logo设计,the logo design ©nendo

▼产品外包装,the external packing design of the product ©Yoshitatsu Ebisawa

▼产品内包装设计,the internal packing design of the product ©Yoshitatsu Ebisawa

▼产品及其包装设计,the product and packing design ©Yoshitatsu Ebisawa


▼美容仪和面霜瓶,the beauty device and the cream bottle ©nendo

▼美容仪和面霜瓶,均采用柔和的黑色哑光材料,并在局部设玫瑰金色的斜线作为点缀,the beauty device and the cream bottle that are finished in a dewy matte black and accented with the logo’s diagonal line in the rose gold color ©Akihiro Yoshida

▼从正面看,美容仪呈现出完整的圆形,中心位置上设有一个凹处,viewed straight on, the disc-shaped device looks to be a perfect circle with concaves at the center of the body ©Akihiro Yoshida

▼美容仪,the beauty device ©Akihiro Yoshida

▼美容仪的使用,the use of the beauty device ©Akihiro Yoshida

Viewed straight on, the disc-shaped device looks to be a perfect circle, as do the cream bottles when viewed from above. The device was designed with concaves at the center of the body to better fit in the user’s hand, and another concave was applied on the top of the cream bottle cap to match. Both are finished in a dewy matte black and accented with the logo’s diagonal line, the seeming ray of light and bronze mirror. It was intended to reinforce the bronze mirror motif on packages delivered to the user’s home, main graphics, and communication tools, making it an inclusive figure featured on every touchpoint.

▼面霜瓶,瓶身的中心位置上设有一条斜线呼应logo,the cream bottle with the logo’s diagonal line at the center of the body ©Akihiro Yoshida

▼面霜瓶近景,close-up view of the cream bottle ©Akihiro Yoshida

▼面霜瓶盖近景,瓶盖中心处也有一个凹形的处理,close-up view of the cream bottle cap with another concave ©Akihiro Yoshida

▼面霜的使用,the use of the cream ©Akihiro Yoshida

Design: nendo
photographer: Akihiro Yoshida, Yoshitatsu Ebisawa

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