FLES产品外观和包装设计 / nendo

光束和镜面的结合

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感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:

这是一个面霜+美容仪套装产品的外观设计项目。只要将美容仪接触面部,它便可以对使用者的皮肤进行分析;之后,一款根据分析数据所得出的最适合使用者的面霜便会被送到其家门口。涂抹面霜后再次使用美容仪,这时美容仪会发射出一系列LED射线以达到治疗皮肤的效果。早期的分析结果能够最大程度地实现私人化订制。该产品以“分析>面霜建议>个性化护理>重新分析”的循环为使用周期,通过结合了物联网、自检系统和订阅系统的商业模型,致力于让使用者的皮肤每天都处于最佳状态。

Design for an online beauty service integrating cream and a beauty device. By touching the device to one’s face, the user can effortlessly perform a skin analysis; thereafter, facial cream prescribed based on the data is delivered to their doorstep. After applying the cream, the device comes into play again to perform LED light radiation on the skin for treatment effect. Here again, the earlier results of the analysis personalize the device to the optimal mode. The cycle of analysis > cream prescription > personalized care > re-analysis ensures a service model optimized for timely care for daily changing skin, via a business model combining the IoT, self-check system, and subscription system.

▼FLES产品全貌,overview of the FLES ©nendo

本设计名为FLES,通过一面镜子来反映使用者皮肤状态的变化趋势。受LED皮肤护理模式的启发,产品的logo被设计成了一个中心有一条对角线的圆,其中斜线代表着光束,圆形的边界则由呈现出镜像效果的FLES的字母构成。

The system is named FLES, a reflection of it virtually holding up a mirror to changes in the user’s self. Inspired by LED skincare, a logo was devised with a ray of light represented by a diagonal line at the center, which separates the letters mirrored across the way.

▼产品logo设计,the logo design ©nendo

▼产品外包装,the external packing design of the product ©Yoshitatsu Ebisawa

▼产品内包装设计,the internal packing design of the product ©Yoshitatsu Ebisawa

▼产品及其包装设计,the product and packing design ©Yoshitatsu Ebisawa

从正面看,美容仪呈现出完整的圆形;从顶面看,面霜的瓶子也呈现出相同的圆形。但只要近距离观察就会发现,美容仪的中心位置上设有一个凹处,以方便使用者手持;与此同时,为了呼应美容仪,配套的面霜瓶盖上也有一个凹形的处理。美容仪和面霜瓶均采用柔和的黑色哑光材料,并在局部设斜线作为点缀。这条斜线是logo中心线的变形,代表着光束和青铜镜面。本设计旨在强调产品的青铜镜面主题、图案设计和电子显示特性,当被配送至使用者手中的那一刻,它就立刻成为了人们日常生活中必不可少的一件物品。

▼美容仪和面霜瓶,the beauty device and the cream bottle ©nendo

▼美容仪和面霜瓶,均采用柔和的黑色哑光材料,并在局部设玫瑰金色的斜线作为点缀,the beauty device and the cream bottle that are finished in a dewy matte black and accented with the logo’s diagonal line in the rose gold color ©Akihiro Yoshida

▼从正面看,美容仪呈现出完整的圆形,中心位置上设有一个凹处,viewed straight on, the disc-shaped device looks to be a perfect circle with concaves at the center of the body ©Akihiro Yoshida

▼美容仪,the beauty device ©Akihiro Yoshida

▼美容仪的使用,the use of the beauty device ©Akihiro Yoshida

Viewed straight on, the disc-shaped device looks to be a perfect circle, as do the cream bottles when viewed from above. The device was designed with concaves at the center of the body to better fit in the user’s hand, and another concave was applied on the top of the cream bottle cap to match. Both are finished in a dewy matte black and accented with the logo’s diagonal line, the seeming ray of light and bronze mirror. It was intended to reinforce the bronze mirror motif on packages delivered to the user’s home, main graphics, and communication tools, making it an inclusive figure featured on every touchpoint.

▼面霜瓶,瓶身的中心位置上设有一条斜线呼应logo,the cream bottle with the logo’s diagonal line at the center of the body ©Akihiro Yoshida

▼面霜瓶近景,close-up view of the cream bottle ©Akihiro Yoshida

▼面霜瓶盖近景,瓶盖中心处也有一个凹形的处理,close-up view of the cream bottle cap with another concave ©Akihiro Yoshida

▼面霜的使用,the use of the cream ©Akihiro Yoshida

Design: nendo
photographer: Akihiro Yoshida, Yoshitatsu Ebisawa

More: nendo        更多关于他们:nendo on gooood

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