New accessory design “candy-wrapper collection” for CHJ by nendo

Traditional craftsmanship can also be fashionable

Project Specs


感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:



▼设计草图,design sketch ©nendo

Traditional Chinese “Filigree” craft is said to have existed for Millennia. The intricate art form consisting out of gold and silver stretches the metal to delicate 0.2mm-0.6mm strands that are then meticulously woven together into detailed lace like objects.

Using the Filigree process the studio was asked to design a jewellery collection that would appeal to a younger clientele. The first step was to deconstruct and re-concieve each component. The stone was no longer set into the filigree but placed inside, captured but still free to move. This stone was imagined as a small candy and the filigree the wrapping paper. The illustrative design concept expresses a tension between contrasting ideas such as traditional craft vs. mass-production, luxury vs. casual, and instant consumption vs. family heirlooms that are passed through generations.

▼金银丝工艺制成的糖果,candy made with Filigree craft ©Akihiro Yoshida


The collection offers three types of “wrapped candies”: a necklace, a bracelet and a set of earrings, and four types of “lollipops” with the addition of a ring.

▼各种颜色的糖果项链,wrapped candies necklace in different color ©Akihiro Yoshida

▼各种颜色的棒棒糖项链,lollipops necklace in different color ©Akihiro Yoshida

▼各种颜色的糖果耳环,wrapped candies earrings in different color ©Akihiro Yoshida

▼各种颜色的糖果耳环,lollipops earrings in different color ©Akihiro Yoshida

▼各种颜色的糖果手链,wrapped candies bracelets in different color ©Akihiro Yoshida

▼各种颜色的棒棒糖手链,lollipops bracelets in different color ©Akihiro Yoshida

▼各种颜色的棒棒糖戒指,lollipops rings in different color ©Akihiro Yoshida


The packaging and gift bags were designed with a graphic pattern made of motifs commonly used on cheap candy wrappings, however their embossed metallic finish further enhance the duality of luxury design and everyday objects.

▼首饰包装设计,jewelry packaging design ©Akihiro Yoshida

▼包装图案上有烫金工艺,gold blocking of the pattern on the packages ©Akihiro Yoshida

Collaborator : shr (product) / nsz (graphic)
Photographer : Akihiro Yoshida

More: nendo        更多关于他们:nendo on gooood

Click to get contact with the designer/sharer/collaborator of the project

Post a Comment