inflight amenity kit by nendo

inspired by paper cranes

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感谢 nendo 予gooood的分享。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:

nendo为日本航空(JAL)设计了国内与国际线的航空用品套装。产品灵感来源于日本航空的logo“鹤丸”,红色纸鹤展开双翼自由翱翔,象征着和平与友好

Designs for domestic and international in-flight amenities that Japan Airlines (JAL) offers. The red crane spreading its wings across the sky in JAL’s logo, tsurumaru (“crane circle”), is depicted as a red folded paper crane, a symbol of peace, prayer, and the spirit of hospitality.

▼套装概览,overview of the inflight amenity kit ©Akihiro Yoshida

设计师将纸鹤的羽翼化用作标签,应用于开衫、眼罩、拖鞋和餐巾绑带等细节处,纸鹤头部的图案则体现在毯子、桌布、餐巾和其他方形织物的折角处,此外,设计师还将纸鹤展开时的折痕图案作为袋子、菜单卡设计中的重要元素。不同数量与颜色的折痕为机组人员区分不同航班的菜单提供了便利。该图案还广泛地应用在客舱的托盘垫和餐具中,不同的排列和摆放方式展示出完整的折痕,既呼应了菜单的变化,也取得了视觉上的统一。

▼以纸鹤为灵感,inspired by paper cranes © nendo

Tags emulating the paper crane’s wings are used for items such as cardigans, eye masks, slippers, and cutlery bands. Blankets, tablecloths, napkins, and other rectangular fabric items bear the detail of a folded corner, in the image of the crane’s head. Further, the pattern for folding a paper crane is employed as a design element on pouches, menu cards, and the like. The number and colours of folds are differentiated so the cabin crew may distinguish the menu cards, which may differ from flight to flight. The design conceived is one wherein similar patterns are applied to tray mats and tableware on domestic flights, with lines from the folding pattern revealed by arranging and stacking tableware for a sense of visual unity, while still depicting change according to changing menus.

▼睡袋,the sleeping bag ©Akihiro Yoshida

▼背袋,bag © Akihiro Yoshida

▼开衫,the cardigan ©Akihiro Yoshida

▼拖鞋,slippers ©Akihiro Yoshida

▼眼罩,the eye mask ©Akihiro Yoshida

▼餐巾标签,the cutlery band ©Akihiro Yoshida

产品套装以灰色为基础,在不同线路的国际航班中分化出丰富的颜色搭配,并在不同国家印刷制造而成。设计师选用了七种不同的灰色,将他们根据具体应用场景进行组合。

Although the process colour to accentuate the red paper crane motif was gray initially, items on international flights would be printed and manufactured in different countries and regions, complicating the task of detailed colour matching. Therefore, seven distinct grays were prepared, to be combined in appropriate mediums and places.

▼颜色构思,the detailed colour matching © nendo

▼颜色分析,diagram © nendo

设计师通过不同冷温的灰色将日本料理与西餐餐具进行区分。此外,四个舱位的机上用品也都没有采用单色,而是选取了两到三种灰色进行搭配,并添加更多细节以区分重叠处的颜色,使不同舱位的设计相统一。

First, cool and warm grays distinguish Japanese food from Western food. Next, each of the four classes are themed not with singular colours but with two or three grays each. In this context, partially overlapping the same colour intentionally adds distinguishing elements while unifying design within the cabin.

▼日料餐具,tableware for Japanese food ©Akihiro Yoshida

▼西餐餐具,tableware for Western food ©Akihiro Yoshida

头等舱采用平静温暖的灰色,商务舱以深浅灰色的组合打造出鲜明的现代风格,经济舱则通过三种浅灰的搭配营造出透气的环境。口罩、耳塞、纸巾、牙刷和其他一次性用品的包装都使用了中性灰,便于顺应不同舱位的色彩。设计师没有提前选定单一的颜色,而是将四种灰色整合考虑,避免了制造过程中的颜色冲突。

First class was assigned a calming, warm gray, while light gray and dark gray are combined for business class’s colour to give a sharp and modern look. Three light grays were mixed for the airiness desired for economy class. A neutral gray to fit seamlessly into any class was used in the packaging for masks, earplugs, tissues, toothbrushes, and other consumables. Instead of consolidating to a single colour as before, four colours were integrated and varied in advance to avoid the risk of inconsistent colouring during manufacturing.

▼不同灰度的毛毯,blankets in different shades of gray ©Akihiro Yoshida

▼不同灰度的菜单,menus in different shades of gray ©Akihiro Yoshida

一次性物品的包装上均清晰地印刷了英、日、中三种文字。尺寸各异外的包装上都标注了三角和虚线符号,为撕开包装提供便利。

Textual elements are displayed as clearly and large as possible on each package in three languages: English, Japanese, and Chinese. Though different from item to item in the past, package openings and the direction in which to tear them were unified with triangular and dotted line elements out of consideration for ease of use.

▼一次性用品,primary disposables ©Akihiro Yoshida

Collaborator : tku, nsz
Photographer : Akihiro Yoshida

More:  nendo     更多关于他们:nendo on gooood

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