On October 30th, 2020, the “Century Aesthetic Education——Art Literature Exhibition of the 100th Anniversary of Hubei Institute of Fine Arts” was officially opened at the National Art Museum of China (NAMOC). The exhibition design and production lasted from June 1st to October 21st, 2020. While addressing the real constraints, the planning team of the exhibition is trying to show their understanding and position on the exhibition: in terms of time, the exhibition is temporary and will not last. The planning team tries to amplify this trait, enabling the exhibition structure to demonstrate both the documentary nature of the exhibition and the nomadic state of the works. Meanwhile, the real function and necessity of exhibition space are also under their criticism and consideration.
▼展览现场照片-2号厅，exhibition hall no.2 ©周振鹏
The exhibition design was inspired by the “deformation” nature of the “box”: the transformation between its closed form and its unfolded form. The key of the design is to extend (apply) this nature to the area of exhibition. The design team has designed dozens of large wooden cases (boxes) with different structures for the protection of works in long-distance transit and the placement of works at exhibitions. When the box is closed, it can be used as conventional transport case. When the box is unfolded and the structure used for the protection of works is transformed into vertical surface, transverse plane, space and booth for exhibitions, it becomes an independent exhibition space that is able to display all kinds of works.
▼箱体变形示意图，transformation of the boxes ©林子涵
The design is aimed at coping with the rapid consumption of energy and strength caused by the heavy workload during the extremely short move-in period. Some of the exhibition works have been installed on the boxes in Wuhan. When the boxes were unfolded in the exhibition halls of NAMOC, independent exhibition space based on each single box was formed. The works were immediately in place and the exhibition was installed. The formation of independent exhibition space also helps prevent the exhibition from being affected by some unalterable factors at the exhibition venue, such as the original space structure, space color and infrastructure. It will not only ensure the purity of exhibition and improve the adaptability of exhibition design, but also promote the reutilization and sustainability of exhibition plan.
▼箱体轴测图，axonometric of the boxes ©林子涵
The exhibition space of the design unit was located in hall 2, 4, 6 and 10 on the first floor of NAMOC. The four exhibition halls cover an area of 1370 m², with 479 works on display. The exhibition duration was 24 hours.
▼展厅平面分析图，layout analysis ©晏以晴
▼展厅分解轴测图，exploded axonometric of the exhibition hall ©晏以晴
All boxes are designed and made in Wuhan. The boxes were closed for transportation. They were loaded in Wuhan and shipped to Beijing. The boxes were unfolded in the exhibition hall, becoming a temporary space for exhibition. They can be used to display various kinds of works, including graphic, installation and electronics.
▼展览现场照片-2号厅，exhibition hall no.2 ©周振鹏
▼不同类型的箱体，different boxes ©周振鹏
▼2号厅箱体，boxes in exhibition hall no.2 ©林子涵
This kind of box was designed for the numerous graphic works at the exhibition. All posters, pictures and other graphic works were fixed in the box in Wuhan. The boxes were closed for transportation and unfolded for exhibition. During the move-in period, all you need to do is unfold the box. It only took us three hours to complete the installation work in hall 6.
▼展览现场照片-6号厅, exhibition hall no. 6 ©周振鹏
▼6号展厅中开启的箱体，boxes in exhibition hall no. 6 ©周振鹏
▼6号厅箱体，box in exhibition hall no.6 ©林子涵
A number of conventional wooden boxes were also used for the transportation of exhibition works. After the transportation process, the boxes were piled up in the center of the exhibition hall, forming a large island booth to display various kinds of works. Given the status quo of large trans-provincial exhibitions, this kind of design attempts to solve the problem of scarce storage space or high warehousing costs of transport cases during the long-distance exhibition process.
▼展览现场照片-4号厅，exhibition hall no. 4 ©应伟凡
▼展览导览页，exhibition guiding brochure ©林子涵
Project Name: Exhibition Design of the Design Unit at “Century Aesthetic Education——Art Literature Exhibition of the 100th Anniversary of Hubei Institute of Fine Arts”
Design: Hubei Institute of Fine Arts，Schools of Design
Contact e-mail: firstname.lastname@example.org
Design & Completion Year: 2020
Leader Designer & Team: WU Ping, LI Haibing, ZHOU Zhenpeng, WU Mian, YAN Yiqing, LIN Zihan, YANG Yang, ZOU Lu
Project Location: The National Art Museum of China, Beijing
Gross Built Area: 1370㎡
Photo Credits: ZHOU Zhenpeng, YAN Yiqing, LIN Zihan, YING Weifan
Partners: Wuhan Jinxiahaoqing Decoration Co., Ltd
Producer：WU Ping, LI Haibing
Exhibition Design：ZHOU Zhenpeng, WU Mian, YAN Yiqing
Visual Design：LIN Zihan
Art Work Co-ordinating: YANG Yang, ZOU Lu
Design Assistant: YING Weifan, CHENG Song, LIU Yimeng, ZHOU Shasha, ZHANG Weigan, GUO Wei, ZHU Xiyi
Video：YANG Wei, MA Tianyi, CHEN Pei
Technical Adviser：CAI Xiaoyou
Exhibition Construction：Wuhan Jinxiahaoqing Decoration Co., Ltd