竞赛主题：商业改变生活
评委会主席：神秘大咖，敬请期待
报名截止时间：2019 年9 月29日
作品提交截止时间：2019 年9 月30 日

Competition theme: Commerce Shapes Life
Chairman of the jury: Mystery Guest
Deadline for registration: 2019/09/29
Deadline for submission: 2019/09/30

联系邮箱：ispcc@wanda.com.cn
报名链接：http://www.wanda-gh.com/register.jspx
关注万达商业规划研究院官方微信，并登录 http://www.wanda-gh.com/sjjs/index.jhtml，查看更多详细信息。

（Please scroll down to see the English description.）

竞赛背景

“概念商业空间”国际设计竞赛是万达商业规划院发起的商业设计领域的国际性专业设计竞赛，于2015年和2017年成功举办过两届，世界知名建筑大师丹尼尔·里伯斯金连续两次担任该竞赛的评委会主席。凭借着商业领域的品牌号召力以及前瞻的竞赛理念，万达“概念商业空间”国际设计竞赛已然成为中国商业空间领域中独树一帜的竞赛品牌，赢得了全球设计师群体的广泛关注与参与。

首届竞赛以“商业改变城市”为主题，旨在全球范围内发起对新一代商业广场的探索以及对人们生活方式的思考。第二届竞赛者将目光聚焦到了人们的生活层面，以“商业改变生活”的竞赛主题与设计师一同探讨“体验经济”时代里，商业广场如何升级并适应新形势、新需求。前两届竞赛共吸引了来自全球的优秀设计作品400余件，并整理成册发行，通过全媒体渠道进行广泛宣传和推广，旨在为那些有梦想、有实力的设计师搭建一个施展自身才华的国际性产业平台，用实际行动支持他们的设计梦想，进而逐步提升中国设计的影响力。

竞赛主题 – 商业改变生活

如果想弄清楚商业空间的世界里正经历着怎样的变革，以及这一切对于人们生活的影响，那么我们必须从了解那些彻底改变了你我生活方式的因素入手探究。面对着全球互联网的“裂变式”发展，我们的个人生活和社会交往已经越来越多地在数字化虚拟空间中进行。而在十年前，这一切还难以想象。

我们正置身于一个急剧变化的世界，在这里，最根深蒂固的习惯也可能在极短的时间内彻底转变。不论是物理空间的划分还是社会行业的分工，几乎所有原本清晰的“边界”已变得模糊，出现了重叠和交错，唯有不断地创新和变革才能让我们看清未来可行的方向。

在这种变化的大环境下，作为商业行为的展示载体，商业空间的发展也面临着前所未有的机遇和挑战。商业空间作为生活方式的引领者，不仅是城市生活的缩影，更是居民记忆的承载，表达并引领了所处时代的审美和诉求。如何利用创新的设计手段突破传统空间的束缚，整合原本全无交集的“习惯”和“态度”，创造出全新的体验场域成了所有从业者需要面临和解决的基本问题。

未来的商业空间会变成“零售剧院”吗？未来的商业广场会变成一个巨大的“艺术装置”或者游乐场吗？未来的商业体验会改变甚至颠覆我们对于生活本身的定义和认知吗？ ……

面对种种关于未来商业空间的想象和期待，新一届的“概念商业空间”国际设计竞赛将继续聚焦于“商业改变生活”，旨在通过探讨“体验经济”时代下商业公共空间的创新变革，让更多设计人员参与到构建创新商业空间的设计想象之中。期待来自全球的设计师能够在全新的时代背景下，用严谨具体的设计来探讨商业“人、货、场”三个主要元素之间的有机结合，重塑未来商业“空间、业态、运营”之间生态关系的无限可能。

设计要求

设计条件

1. 竞赛设计聚焦于商业广场的公共空间，需自行定义设计范围（是否包含室外公共空间）及面积；
2. 不限制商业广场的整体规模，但需自行定义基本体量参数与城市地块；
3. 商业广场的公共空间宜结合以下4大业态：儿童商业空间、文化娱乐空间、潮流运动空间和餐饮休闲空间（4大业态可参考目前在营万达广场）；
4. 设计应具有创新性，方案应在空间设计上体现出与时代科技、社交体验进行结合，如空间形式及动线特色等。

成果要求

1. 图纸规格：参赛作品最终以8张A2（594mm*420mm）展板横向排版（亦可在总尺寸不变的前提下，内部自由排版），包括所有文字、说明、图表、图纸、可视化表达方式以及其他信息。并附有一本作品全部信息的A3本册。
2. 成果要求
– 概念设计说明：
a. 对作品的描述；
b. 设计者对商业空间的发展、物理和行为空间的理解；
c. 对商业空间、店铺、消费者三者关系的理解；
d. 对商业空间、创新业态、可持续运营三者关系的理解；
e. 如何实现以上目标。
– 总平面图，比例不小于1:1000。内容应包括地块内的主体建筑、公共景观空间、停车场（库）出入口、交通规划体系等。
– 相关各层平面图，比例不小于1:500。
– 外立面效果图，不小于2张，要求视角为两条城市主干道方向。
– 室内效果图，不小于3张。要求应至少有1张能展现精彩公共空间的效果图、1张能展现室内步行街空间关系的效果图。
– 剖面图，不小于2张。要求剖面图能体现公共空间与各楼层的空间关系。
– 其他可以辅助体现设计的成果，如模型照片等，不做强制性要求。

时间安排

报名截止日期：2019 年9 月29 日
作品提交截止：2019 年9 月30 日
结果公布：2020年5月

奖项设置

特等奖1 名，奖金20万元人民币
优秀奖3名，奖金8万元人民币
创意奖 8名，奖金3万元人民币

获奖者有机会受邀参加项目后续设计，也有机会加入万达供方品牌库；
所有获奖者将被邀请参加颁奖典礼；
获奖作品有机会参加后续巡展等相关活动，并在各大支持媒体进行宣传。

竞赛流程

1. 本竞赛采取国内外自由报名、公开竞赛的方式。报名选手除设计师外，还可以包含与商业空间相关的投资、运营、创新业态等跨界专家。
2. 小组参赛如有需要，只有小组组长负责联络，组员不予联络。
3. 请点击“报名”免费报名并填写详细信息；关注万达商业规划研究院官方微信，并登录 http://www.wanda-gh.com/sjjs/index.jhtml，查看更多详细信息。
4. 报名成功后，组委会将发送确认邮件至报名参赛者的个人邮箱，请保存邮件中分配给您的报名序列号。
5. 有关竞赛的疑问请发邮件至ispcc@wanda.com.cn
6. 参赛者一律提交电子版作品（包括图纸及相关文件），提交截止日期为 2019年9月30日，作品提交至报名网址，竞赛组委会不接收任何纸质版作品。
7. 竞赛官方语言为英文（标题和主要设计说明的使用语言中必须包含英文）。中国大陆地区参赛者可提供中文和英文双语图纸；中国港澳台地区和国际参赛者提供英文图纸。
8. 比例与尺寸一律采用公制单位。
9. 作品名称：请标注为“报名序列号+参赛作品案名”格式。
10. 作品资料：
a. 以设计者姓名命名的文本（TXT 格式），里边包含作者姓名、报名序列号、电子邮箱、手机号码、所在单位全名（如有）、作品名称及设计简要说明。
b. 身份证明扫描件（中国大陆地区参赛者提供身份证扫描件，中国港澳台地区和国际参赛者提供护照扫描件）。
c. 相关图纸或其他辅助说明设计意图的文件资料
11. 相关规则说明：
参赛者同意并遵守本竞赛内容及竞赛规则；竞赛组委会对竞赛规则拥有最终解释权；电子图纸中不得出现任何有关作者姓名和所在单位的文字或图案，不符合规定者将被取消参赛资格；参赛者拥有参赛作品的版权，但竞赛组委会有权行使除参赛作品署名权以外的其他版权权利，包括但不限于发行权，展览权，信息网络传播权等。若万达商业规划研究院采纳竞赛方案作为日后项目实施方案，须另行商议；参加过其他竞赛的作品，或使用他人曾经在公开场合发表过的创意的作品不允许参加竞赛；参赛者不得接受竞赛评委任何建议与指导，违反规定者将被取消参赛资格。

联系方式

竞赛邮箱：ispcc@wanda.com.cn

Competition Background

The International Shopping Plaza Concept Competition (ISPCC), initiated by Wanda Commercial Planning &Research Institute, is an international professional design competition in the field of commercial design. It has been successfully held in both 2015 and 2017, with the world-renowned architect Daniel Libeskind serving as the chair of jury for two consecutive times.With forward-seeking competition concept and well-known brand appeal in the commercial field, ISPCC has become a unique brand in the field of commercial space design in China and has won great attention and participation from designers all over the world.

The first competition, with the theme of Commerce Changes Citiesaimed to start an exploration of new generation of commercial plazas and ponder on people’s lifestyles globally. The second competition focused on people’s lives. With the competition theme Commerce Changes Life, designers discussed how commercial plazas should be upgraded and adapted to the new situation and new demands in the era of ‘experience economy’. Former competitions attracted more than 400 outstanding design projects from all over the world, which were indexed into a book for publicity and promoted via the whole media channel, aiming to build an international industrial platform for designers with passion and competency. The platform supports designers who have design dreams with practical actions, and in this way, gradually enhances the influence of Chinese design.

Competition Theme – Commerce Shapes Life

To figure out what kind of changes are going on in the world of commercial space and its influence on people’s lives, we need to start by understanding the factors that have fundamentally changed our way of life. Facing with the fission-styledevelopment of the global Internet, our personal life and social interactions have been increasingly taking place in digital virtual spaces. While ten years ago, it was hard to imagine.

We are in a dramatically-changing world, where the most ingrained habits can be completely transformed in a short period of time. Whether it is the division of physical space or the divisions of labor in the society, almost all clear ‘boundaries’ have become blurred, overlapping and interlaced. Only continuous innovation and transformation can direct us to a feasible future.

Under this rapid-changing circumstance, commercial space, where commercial conducts occur, is also confronting unprecedented opportunities and challenges. As the guide of people’s lifestyle, commercial space is not only the epitome of urban life, but also the bearing of residents’ memories, expressing and guiding the aesthetics and demands of the era. How to use innovative design methods to break through the shackles of traditional space design, integrate the original ‘habits’ and ‘attitudes’ that are not intersectional, and create a brand-new experience has become a basic issue that all practitioners need to face and solve.

Will the commercial space of the future become a ‘retail theater’, a huge ‘art Installation’ or an amusement park? Will the commercial experience be changed or even subvert our definition and perception of life itself?

Out of all kinds of imaginations and expectations about the future commercial space, the 3^rd ISPCC will continue to focus on the theme of Commerce Shapes Life aiming to attract more designers to build creative commercial spaces by exploring the innovative transformation of commercial public zone in the era of ‘experience economy’. It is expected that under this brand-new era, global designers are able to explore the perfect combination of the three main elements of business, ‘people, goods and space’, and reshape the infinite possibilities of the ecological relationships among the ‘space, retail format and operation’ of the future business with their rigorous and specific designs.

Design Requirements

Design Conditions

1. The design competition focuses on the public space of the commercial square, and the design scope (including outdoor public space or not) and area should be defined by yourselves；
2. The design competition does not limit the overall scale of the commercial square, but you need to define the basic massing parameters and find the urban site；
3. commercial space, cultural and entertainment space, fashion sports space and catering and leisure space (you can refer to the Wanda plaza currently opened);
4. The design should be innovative, and the scheme should be combined with the new technology and social experience in the space design, such as the spatial form and the plan of line of motion.

Requirements for Deliverables

1. Drawing specification: The entries should be typeset horizontally with 8 panels of A2 (594mm*420mm) (internal layout can be free on the premise of the same overall size)，including all text, description, diagrams, drawings, visual expression and other information. A brochure of A3 with complete information about the design also should be attached.
2. Requirements for Deliverables:
– Description of conceptual design：
a. Description of the design;
b. Designers’ understanding of the development of commercial space, physical and behavioral space;
c. Designers’ understanding of the relationship between commercial space, shops and consumers;
d. Designers’ understanding of the relationship among commercial space, innovative commercial activities and sustainable operations;
e. How to achieve the above goals.
– Submission images should include at least 1 site plan, which scale should not less than 1:1000, including the main building, public landscape space, entrance and exit of parking lot (warehouse), traffic planning system, etc
– Relevant floor plans, which scale should not less than 1:500.
– Facade renderings, no less than 2 drawings, the perspective required for the direction of two major urban roads.
– No less than 3 interior renderings. Submission images should have at least 1 drawing showing wonderful public space, and 1 drawing can show the interior pedestrian street spatial relationship.
– No less than 2 sections. Sections are required to reflect the spatial relationship between the public space and each floor.
– Other design achievements, such as model photos, but not mandatory.

Time Arrangement

Deadline for registration: September 29th, 2019
Deadline for submission: September 30th, 2019
Announcement of results：May, 2020

Awards

Excellence Award with a prize of RMB 200,000
Recognition awards,each one with a prize of RMB 80,000
Innovation Awards, each one with a prize of RMB 30,000

Award-wining architects will have the opportunity to be invited to participate in subsequent design of the project as well as the opportunity to join in vendor list of Wanda; all prize-winners will be invited to attend the award ceremony; award-wining works may have a chance to be displayed on subsequent itinerant exhibitions, among other relevant activities, and gain publicity on each support media.

Procedure

1. The competition takes the form of free registration and open competition for domestic and foreign architects. In addition to architects and planners, candidates can include cross-disciplinary experts in investment, operation and innovative business format related to commercial space.
2. In case of team participation, contact will be made with the team leader only instead of team members when necessary.
3. Click “Registration” to complete free registration and fill in detailed information; for more details, follow official WeChat accounts of Wanda Commercial Planning & Research Institute or visit http://www.wanda-gh.com.
4. The Organizing Committee will send the confirm letter to participants’ private email boxes with the “Registration serial number”;
5. If you have any questions about the competition, please send email to ispcc@wanda.com.cn.
6. Participants should electronically send drawings and relevant documents to the official website of Competition Organizing Committee before September 30^th, 2019. The paper files will not be accepted.
7. Official language of the competition is English (English must be used for title and main design explanation). Participants from Mainland China can provide drawings in both Chinese and English while those from Hong Kong, Macao, Taiwan and foreign countries should provide drawings in English.
8. Proportion and size are both in metric units.
9. Documents tile:
– please use the format as “Registration serial number + name of entry”.
– A text (TXT format) named in the name of the designer, which should include author name, registration serial number, email address, mobile phone number, full name of employer, name of entry and brief design description.
– An identifiable electronic scanned copy of ID (ID scanned copy for participants from Mainland China and passport scanned copy for those from Hong Kong, Macao and Taiwan and foreign countries).|
10. The relevant files including the drawings and other supplementary specification.
11. Participation Rules
Participants agree to and comply with competition contents and competition rules, and Competition Organizing Committee has the right of final interpretation of the competition rules; No words or pictures indicating the name of the author and employer should be included in the electronic drawings, otherwise the participants will be disqualified for the competition;Participants own the copyrights of competition entries, but the Competition Organizing Committee has the right to exercise other rights of copyright except for entry authorship, including but not limited to distribution rights, exhibition rights and information internet communication rights. It should be further agreed if the competition proposal is adopted by Wanda Commercial Planning & Research Institute as subsequent project implementation proposal;Entries previously used for other competitions or entries for which ideas publicly expressed by others are used are not qualified for the competition; Participants should not accept any suggestions or instructions from competition judges, otherwise they will be disqualified for the competition.

Contact Information

Competition email address: ispcc@wanda.com.cn

Project Specs

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