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伦敦之家
London House

伦敦之家是旅行社的新总部，我们希望改变传统的商业服务模式，在这里顾客能够得到超越了购买和销售关系的体验。旅行产品是达到目的的手段，目的是客户的个人体验，现在的旅行产品成了旅行进程的使用者和主角。

The new headquarters of this travel agency in which we proposed to change the traditional paradigm of service business, where experience exceeds the relationship of purchase and sale. The product, travel, as a means to an end, and the end as a personal experience of the client; now become user and protagonist of the process.

▼入口，entrance

公司的需求根据不断变化的市场进行调整，伦敦之家应运而生。我们决定设计一个项目，它可以适应旅行社的运营需求，这些运营需求源于顾客对于旅行社的项目需求，而不是材料或家具设施的整修。

London House is the result of the need that the company had to adjust to the constant changes of the corresponding market. We decided to design a project that could be transformed and accompany the programmatic needs that arose during the operation of the travel agency of our clients, and that neither the materials nor the furniture were conditioning at the time of providing this process.

▼立面细节设计，elevation detail design

Carbono工作室
Carbono Atelier

这次设计的挑战在于要设计一个空间，既有客户的个人体验，也满足旅行社的运营需求和功能。“伦敦之家体验”由两部分组成：（1）旅行相关活动安排（必需的准备工作）（2）参与到网络当中（作为新体验的开始）。我们的目标是要建立一个可以体验的空间，在这里品牌的空间一致性会超过平面一致性的限制。“伦敦之家体验”的成型要通过优化以下这些方面：旅行社其它分支的传统空间结构；与空间和使用者相关的材料和家具严格统一。

The challenge was to design a space that would accompany the personal experiences of the users, in addition to complying with the requirements of the programmatic system and functioning of the agency. The “London House experience” integrates two worlds: (1.) the action of traveling (and the preparation that this requires) and (2.) participation in networks (as a driver of new experiences). Our goal was to project a space that would be the experience in itself, where the spatial identity of the brand will surpass the limits of graphic identity. Materialize the “London House experience” by modifying: the traditional spatial structure of sale of the other branches of the travel agency; the rigidity and statism of the materials and furniture in relation to the use of space and users.

▼顾客服务区，service area

空间和项目的运作
OPERATION OF THE SPACES AND THE PROGRAM

总部 Headquarters

伦敦之家需要为顾客提供服务区，向顾客开放，出售行程和旅行套餐，但这个空间也要能转化成适于举办活动的空间，与伦敦旅行品牌的空间一致。

London House had to offer a customer service area, open to the public for saling trips and tourist packages. But it also had to be able to transform itself into a space suitable for events without dissolving the spatial identity of the London Travel brand.

▼顾客服务区设计细节，service area details

在这个空间中我们不用墙来分隔空间，转而采用视觉过滤的形式让顾客可以看到整个店面，但顾客体验不同的服务（例如购买过程）时，我们可以通过不同的灯光、景象、活动来区分区域，整个过程的每一步都会是一个完整的新体验。根据旅行社运作的专业需求，我们来做细部的调整。

A space in which we do not use walls to divide spaces, but generate visual sieves so that customers can recognize the entire store; but that when entering each of them (as they go through the purchase process) it is modified by the incidence of light, reflections and movement; providing a completely new experience at every moment of the process. We generate intimacy gradients, according to the programmatic needs required by the company.

▼在这个空间中我们不用墙来分隔空间，转而采用视觉过滤的形式让顾客可以看到整个店面，a space in which we do not use walls to divide spaces, but generate visual sieves so that customers can recognize the entire store

客户服务-伦敦之桌 Customer Service – The London Table

我们的目标是让伦敦旅行的顾客感受到旅行的冒险是他们自己的，通过改变受“椅子-桌子-椅子”形式主导的关系，我们想要使客户体验具体化。

Our goal was to make the buyer of a trip in London Travel feel ownership of their own adventure and we seek to concretize that experience by modifying the relationship governed by the relationship “chair-desk-chair”.

▼客户服务区细节图，customer service area

在客户服务区，我们采用了寻常的家具：模块化的桌子既满足了员工的工作需求，也满足了与顾客交流的需求。家具可以随着使用者移动，让使用者方便了解旅行价格和建议，不需要坐在固定座位上确定日期和目的地。在桌子周围没有固定的工作空间，可以站立、路过、观察，或者坐在扶手椅中。在设计家具的过程中，关键的问题是最大化使用的舒适度，不论是静态还是动态的使用。

For the customer service area, we designed the institutional furniture: modular tables that allow both the work of employees of the company, and spaces for support and interaction for customers. The furniture accompanies the constant movement of users and allows visitors to know offers and proposals, without the need to sit down to establish dates and destinations. In this table there are no fixed work spaces, and it is possible to use it standing / passing / observing, or sitting in armchairs. The maximum comfort of use, even with the static / dynamic double use, was key when designing the furniture.

▼桌子周围没有固定的工作空间，可以站立、路过、观察，或者坐在扶手椅中，in this table there are no fixed work spaces, and it is possible to use it standing / passing / observing, or sitting in armchairs

千变万化的材料
KALEIDOSCOPE MATERIALS

系统 The system

我们认为伦敦之家会成为未来公司连锁的参考。这也是为什么我决定使用工业材料，这些材料在我们国家可以轻松获得，且可以在工厂量化生产并安装在连锁店中，用这种方式也可以减少工作次数和可能出现的生产错误。所有的铺装和家具设计是为了优化选材设计，确保生产和安装的质量，即便是再生产过程也是一样。

We proposed that the central house would be the reference for the future company franchises. This is why we decided to use materials of industrial origin, that could be easily obtained in our country and that could be standardized, produced in the workshop and installed in the franchises; reducing, in this way, work times and possible production errors. All the coverings and furnishings were designed to optimize the selected materials and ensure the quality of production and installation, even in the repetition.

▼通过不同的灯光、景象、活动来区分区域，areas modified by the incidence of light, reflections and movement

特性 The properties

根据店内每个活动的目的，千变万化的材料让空间可以简单转换（利用投影和灯光的改变）。我们在店内用了镜子、锌、聚碳酸酯、铝、缎面涂料和薄木片作为材料。为了平衡这些材料，我们用天然软木橡木材料做地板和铺装。对于找出用在各个项目中材料特性的平衡，我们非常感兴趣，通过对比来指数化各种材料的优点（明亮的材料与不透明材料在一起会显得更加明亮等等）。

A kaleidoscope of material that generates an easily transformable space (with projections and changes in lighting) according to the objective of each event that will take place in the store. We worked with mirrors, zinc, polycarbonates, aluminum, satin paints and veneers. To balance these materials, for the floor and coatings, we use natural cork oak. We are interested in finding the balance between the properties of the materials we use in each project; work by contrasts to exponentiate the virtues of each material (the bright becomes brighter if compared to something opaque, etc).

▼根据店内每个活动的目的，千变万化的材料让空间可以简单转换（利用投影和灯光的改变），a kaleidoscope of material that generates an easily transformable space (with projections and changes in lighting)

转变 TRANSFORMATION

伦敦之家提出的体验式服务超越了传统的旅行社形式。信息不会静止地通过横幅和手册传递给客户，而是通过店铺的材料来反映服务特性，并且在可能的墙面上通过图片和录像来传达服务项目。根据进入旅行社顾客的不同兴趣方向，旅行社会提供不同的方案。

London House proposes an experience that exceeds the format of a traditional travel agency. The information is not displayed statically in banners or brochures; but the materials of the store have reflective properties and are possible surfaces on which to project images and videos. The travel offers are as varied as the interests of the customers who enter the agency.

▼通过图片和录像来传达服务项目，the service information is displayed on project images and videos

屏幕和饰面 Screens and Coatings

根据各个时间的活动内容，我们设立了反射性的墙面，可以放映录像或展示必要的信息，为了公司的空间和服务即时转换，我们也设计了专门的要素。

We generated reflective properties surfaces that could be projected with videos or the necessary information according to the event of the moment. Elements that allow an immediate transformation of the space and of the services offered by the company as well.

▼夜景，night view

London House + Carbono Atelier
Building area: 1184 sqf
Function: Retail shop
Design Duration: June, 2018 – August 2018
Location: Buenos Aires
Type: Brand Development & Interior Design
Photograph: Carbono Atelier – Buenos Aires
Lucía Ferán, associate architect in project phase

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